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The height of fashion – the brick and mortar revival

iVend

Learn more This is nowhere more true than in the fashion sector – whilst the convenience of online has suited some, there are even more who have missed being able to see and touch the goods, try them on and have the whole physical experience and immediacy of brick and mortar shopping.

Fashion 98
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As Contactless Payment Use Grows, Here?s What Consumers Need To Know About Fraud Prevention

Retail TouchPoints

In a pandemic, that turns point-of-sale terminals where people swipe or dip cards into “bus depots,” where virus particles can stop off and then catch a ride on new cards and new hands to keep spreading. These frauds happened the old-fashioned way — with the card in hand.

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Study: Industry-Wide Efforts Will be Needed to Build on Sustainability Progress

Retail TouchPoints

Data from The Sustainability EDIT 2021 from marketplace intelligence platform EDITED reveals both progress and problems, including greenwashing and concerns about offering products that are simultaneously sustainable, affordable for consumers and profitable for retailers. Sustainability Can Synergize with Inclusivity.

Fashion 228
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UNDERSTANDING RETAIL THROUGH THE LENS OF GEN Z CONSUMERS

RetailMinded

This group of consumers are prepared to shop wherever best suits them in the moment and without preference as to the vehicle they use to find what they want. At the same time, Generation Z has been called the most critical consumer group until now, with a fundamentally different view of shopping and consumption than previous generations.

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Zadig & Voltaire Streamlines Merchandise Planning and Distribution

Retail TouchPoints

The Parisian fashion house has more than 350 points of sale across more than 30 countries throughout Europe, Asia and the U.S., in addition to its website. Zadig & Voltaire is doing just that as they build a global, omnichannel-ready retail model.”.

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Smaller Spaces, Bigger Tech and Optimized CX

Retail TouchPoints

Controlling traffic volume and giving the perception of control and exclusivity to the consumer is one way to make the most out of each square inch. Appointments for high-end fashion brand shopping have been a long-time standard, but they’ve begun to trickle down to fast fashion brands like H&M and Zara too.

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Why DTC Brands Are Joining The OTT Movement

RTP blog

Traditional linear TV has played an integral role in helping advertisers get in front of massive audiences, allowing brands to establish credibility in the minds of consumers. But the emergence of OTT is enabling advertisers to establish that same reach and credibility while transcending traditional audience-based TV buys.