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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. Through a survey of 475 consumers, Influence Central also found that only 19% of U.S. consumers have tuned into a livestreaming event.

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What to Expect in 2022: 3 Strategies That Should be Top of Mind for Retailers 

Retail TouchPoints

Following the New Year inundation of year-in-review happenings and trend predictions for the year to come, there is a lot to discuss. In conversations with retailers, technology partners and industry veterans in my network, several points have stood out. Consumer expectations have become even more demanding.

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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

With those kind of numbers in play, it’s no surprise that competition in the space is fierce, and retail is a central battleground. Retail TouchPoints (RTP): The world of payments is actually a pretty exciting place right now — tell us how Venmo is capitalizing on all this momentum. million small businesses with profiles.

Payments 331
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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. Her strategic insights help businesses to innovate and thrive in the digital era, focusing on integrating new technologies to enhance consumer experiences.

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In Their Own Words: How Retailers Are Coping With COVID-19

Retail TouchPoints

During our annual 36|86 Festival in August, a panel of experts and founders across the retail industry came together (virtually) to address what trends and consumer habits have changed specifically, how they’ve adapted to serving customers, and what the outlook looks like for the future for small businesses, e-Commerce and logistics.

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H&M NYC Flagship Spotlights ‘Buy From a Black Woman’ With Holiday Events

Retail TouchPoints

Fashion retailer H&M is providing a high-profile platform to Black women-owned businesses with the Buy from a Black Woman Holiday Market at its Times Square flagship. Kicking off on Small Business Saturday, Nov.

Events 261
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Holiday Season Marketing Calendar and Shipping Deadlines [2021]

lateshipment

A sigh of relief for retailers and huge expectations for retailers towards the Holiday season as the eCommerce industry has looked good so far in 2021. However, with no such leash on the spending capacity, total US Holiday retail sales in 2021 are predicted to rise 2.7% billion, accounting for a record 18.9%