ROI Revolution

MAY 3, 2022

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. We conducted a survey of over 170 digital marketing professionals from a wide range of industries and business types to help you navigate the tumultuous ecommerce landscape. What could be the reason for this?

Consumer 78

Consumer Social Media Multi-channel Events 78

Retail TouchPoints

AUGUST 11, 2023

New research from Capterra finds that tip fatigue — exhaustion caused by the pressure to tip more money to a widening array of workers — is a serious problem affecting most consumers who use checkout tablets at restaurants and other businesses. This should give pause to any business that uses checkout tablets.

Consumer 177

Consumer Payment Services Point of Sale POS 177

ROI Revolution

JANUARY 13, 2022

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization. Only 59.3%

Consumer 78

Consumer eCommerce Mobile Social Media 78

ROI Revolution

DECEMBER 1, 2021

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization. November 24.

Consumer 78

Consumer eCommerce Mobile Payments 78

ROI Revolution

NOVEMBER 3, 2021

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization. November 3.

Consumer 78

Consumer eCommerce Payment Services Mobile 78

ROI Revolution

OCTOBER 6, 2021

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization. September 29.

Consumer 78

Consumer eCommerce White Paper Marketing 78

Retail TouchPoints

JULY 6, 2022

At a time when 75% of consumers say they are worried about how companies use their data , according to a recent global consumer survey by Adobe, the Ethical Commerce Alliance (ECA) has launched in the UK to provide retailers a forum for debate and education around privacy and data protection.

Retail 249

Retail Events Consumer Customer Experience 249

ROI Revolution

SEPTEMBER 8, 2021

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization. September 8.

Consumer 78

Consumer eCommerce White Paper Mobile 78

Retail TouchPoints

JANUARY 5, 2024

As part of its Privacy Sandbox initiative, Google plans to phase cookies out for all Chrome users during the second half of 2024. Google’s move, along with increased privacy regulations (particularly in the EU), have put a premium on zero- and first-party data.

Recommendation 275

Recommendation Consumer Information Customer 275

ROI Revolution

AUGUST 4, 2021

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization. July 14 update.

Consumer 78

Consumer eCommerce Mobile Information 78

Retail TouchPoints

MARCH 31, 2021

A group of online marketplaces including eBay , Etsy , Poshmark , Mercari and OfferUp have banded together to highlight what they feel are oversights in the proposed INFORM Consumers Act — which is aimed at cracking down on the sale of stolen and counterfeit products online — and other similar legislation in states around the country.

Small Business Retail 191

Small Business Retail Information Consumer eCommerce 191

365 Retail

JUNE 9, 2023

The world of retail has undergone a seismic shift in recent years, and the impact is being felt across the industry. By collecting and analysing customer data, brands can create personalised experiences that engage consumers across all channels from direct-to-consumer (D2C) to indirect channels.

Retail 87

Retail Customer Data Channel Social Media 87

Retail TouchPoints

MAY 10, 2022

of the Retail Innovation Conference started as a collaborative, intimate event for New York City-area retail executives, but it has expanded and evolved to meet the needs of the diversified and rapidly changing retail industry. Version 1.0 4,000 attendees from all corners of retail will be at the show May 10-12. “We

Retail 233

Retail Internet Retail Events Omnichannel 233

ROI Revolution

JULY 7, 2021

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization. June 30 update.

Consumer 78

Consumer eCommerce Information Article 78

Retail TouchPoints

APRIL 10, 2024

Businesses across the spectrum have benefited hugely from the rise of the “ surveillance economy ” — the business of gathering and using data about consumer behavior for profit — but the impact to consumers is much less straightforward. But if that economy is based upon surveilling consumers, there’s an inherent betrayal.

Retail 243

Retail Technology Consumer Other 243

Retail TouchPoints

APRIL 4, 2024

First Step: Settling on a ‘Common Taxonomy’ The new IAB guidelines are a dense read — 60 pages total — but an essential one, and an important first step for an industry expected to capture 20% of global digital ad spend this year, according to eMarketer. “ I thought the IAB did a great job putting a flag in the ground.”

Retail 242

Retail X-cart Banking Definition 242

Retail TouchPoints

APRIL 9, 2024

But now consumers want intangible benefits, including tailored experiences. Up-and-coming Generation Z (born in the mid- to late-’90s through 2010) consumers are increasingly interested in personalized offers and non-monetary benefits. Some things to think through: What are the customers’ needs?

Merchant Services 223

Merchant Services Travel Management Consumer 223

Forrester eCommerce

JUNE 7, 2023

Over the past 10 years, marketers, agencies, publishers, and adtech vendors have had to deal with complex collective challenges around consumer privacy, misinformation, viewability, fraud, and diversity and inclusion. Over the next 10 years, the $600 billion advertising industry will have to play its part in fighting climate change.

Marketing 195

Marketing Consumer Customer Experience B2C 195

Liveintent

SEPTEMBER 1, 2021

This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. Set to launch in the fall with iOS 15, Mail Privacy Protection (MPP) gives Apple Mail users more control over the data shared with companies sending them email. What exactly is Mail Privacy Protection?

Marketing 136

Marketing Blog Download Information 136

Retail TouchPoints

MARCH 14, 2024

These retailers harness the power of consumer data to create detailed buyer personas, identifying the preferences, behaviors and demographics of target audiences. This knowledge will not only facilitate more effective advertising but will also enable personalized messaging that resonates with individual consumers.

Retail 266

Retail Omnichannel Consumer Channel 266

365 Retail

JUNE 9, 2023

The world of retail has undergone a seismic shift in recent years, and the impact is being felt across the industry. By collecting and analysing customer data, brands can create personalised experiences that engage consumers across all channels from direct-to-consumer (D2C) to indirect channels.

Retail 52

Retail Customer Data Channel Social Media 52

Retail TouchPoints

JANUARY 25, 2021

These concerns are fueling consumer expectations for more contactless experiences everywhere they go, including the retail environment. The industry, valued at $5.2 Preference for voice technology is not surprising considering consumers have been interacting with this technology in voice assistants for at least the last 10 years.

Technology 147

Technology Consumer Retail Other 147

ESW

JUNE 23, 2023

And as the number of ecommerce consumers continues to grow, new markets and segments are emerging along with it. But keeping up with consumer behaviour around the world can be overwhelming for even the biggest ecommerce brands. So what should ecommerce brands know about consumer behaviour in 2023?

Consumer 78

Consumer eCommerce Payment Services Shipping Costs 78

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. It’s pushing businesses to pivot from traditional methods of tracking and understanding user behavior to more ethical and privacy-centric approaches.

Social Media 262

Social Media B2C B2B Customer Data 262

ROI Revolution

SEPTEMBER 13, 2019

of consumers said they go online grocery shopping at least once per month including pick-up and delivery. of consumers say they go online grocery shopping at least once per week, which was unchanged from 2017. California Consumer Privacy Act Demands Expensive Changes. Looking for more industry insights?

Fashion 60

Fashion Merchant Services Shipping Costs Social Media 60

Retail TouchPoints

JULY 28, 2022

Online shopping has come a long way in providing consumers with a vision of how products might look on them. In a 2019 (read, pre-pandemic) NielsenIQ global survey , 51% of consumers expressed willingness to use AR/VR to assess products. ons to consumers already sharing, discovering and shopping for products on their platforms.

Retail 227

Retail Customer Data Information Consumer 227

Retail TouchPoints

MARCH 18, 2024

The survey also indicated that retailers are responding to these potential dangers: 62% have established guidelines to address transparency, data security and privacy around the ethical use of generative AI, as well as commitments around ensuring trustworthy and unbiased outputs.

Retail 277

Retail SEO Operations Consumer Goods 277

ChannelAdvisor

APRIL 28, 2021

The privacy wars are heating up. release includes, among other upgrades, App Tracking Transparency (ATT), a long-awaited privacy feature that will require apps to ask users for permission to track them across other apps and websites. . What’s still unclear is just how much consumers actually value privacy when it comes to their data.

eCommerce 98

eCommerce Events Consumer Other 98

Retail TouchPoints

APRIL 11, 2024

We are past the point of conjecture about whether AI will upend the retail industry; it already has. But while AI is already delivering big changes to retailers’ bottom lines, it hasn’t yet truly transformed the way consumers shop. And since synthetic data is anonymized, they could do this without compromising consumer privacy.

Retail 257

Retail Mobile Consumer Operations 257

Retail TouchPoints

JUNE 12, 2023

Companies should closely monitor AI bias, inaccuracy, cybersecurity, job displacement and data privacy. AI on a Budget Economic uncertainty is pushing every industry into a highly conservative mode — freezing new hires, pausing expansion plans and slashing budgets. Another problem for small and medium businesses is data privacy.

Retail 240

Retail Technology Games Recommendation 240

Retail TouchPoints

JUNE 7, 2022

That tried-and-true process has begun to feel like a long-winded chore — consumers today are generally less interested in searching and more interested in discovery. In fact, 64% of consumers will immediately try new products or services from companies that offer a high-quality customer experience.

Recommendation 257

Recommendation Arts Retail Consumer 257

Retail TouchPoints

NOVEMBER 2, 2023

However, in 2020, Google announced plans to make third-party cookies obsolete on the internet in response to greater consumer privacy demands and new regulations. The official, complete elimination of all third-party cookies is now on track for the second half of 2024. But potential obstacles lie ahead.

eCommerce Marketing 215

eCommerce Marketing eCommerce Customer Experience Management 215

ROI Revolution

MAY 30, 2023

The early 2020s have been a time of great change for the advertising industry. As our lives become increasingly online, the advertising industry is following suit. In addition to the growth in digital media spending, the digital revolution has also affected consumer behavior and decision-making.

eCommerce 148

eCommerce White Paper PPC Consumer 148

ChannelAdvisor

APRIL 28, 2021

The privacy wars are heating up. release includes, among other upgrades, App Tracking Transparency (ATT), a long-awaited privacy feature that will require apps to ask users for permission to track them across other apps and websites. . What’s still unclear is just how much consumers actually value privacy when it comes to their data.

eCommerce 87

eCommerce Events Consumer Other 87

Retail TouchPoints

JUNE 13, 2023

Customer-focused digital transformation is important for any retail business, but the pandemic-induced volatility and fast pace of change in the industry means that such transformations need to occur in all areas of the enterprise, from product design to planning and supply chain. This is not just a matter of compliance, but of trust.

Supplies 219

Supplies Customer Experience Technology Omnichannel 219

Retail TouchPoints

FEBRUARY 6, 2024

The problem is, consumers don’t seem to want them. A survey we recently conducted of 2,000 consumers found that the vast majority of shoppers (85%) were uninterested in using AI to help make purchasing decisions. And this problem will only become more intractable if consumers can’t shake their skepticism about AI.

Recommendation 257

Recommendation Customer Hobbies Technology 257

Retail TouchPoints

FEBRUARY 8, 2024

But the advertising industry moves fast. These experiences could go further through partnerships with supermarkets, where a QR code enables the consumer to fill their shopping basket with all the ingredients for a week’s worth of recipes and buy them with one tap on their mobile device.

Payments 275

Payments Payment Services Retail Channel 275