Retail TouchPoints

JANUARY 11, 2023

Shops via social media platforms, like Instagram and TikTok, have also become extremely popular by making that 1:1 in-store connection easier for brands to replicate online. Consumers like to feel connected to the brands they support. By implementing a CRM solution, small retailers can compete.

Social Media 276

Social Media Multi-channel Customer Loyalty Shopify 276

365 Retail

FEBRUARY 10, 2023

Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows.

Channel 120

Channel Consumer Electronics Consumer Electronics 120

Omnisend

JANUARY 8, 2024

While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Strategies to cultivate repeat customers So, what is the best way to encourage customers to return to your site and make a repeat purchase? They encourage 57% of consumers to buy again.

Customer 88

Customer Customer Retention Social Media X-cart 88

RETAIL MANAGEMENT SOFTWARE

DECEMBER 4, 2023

The holiday season of 2023 promises to be a mixed bag of discounts, smart spending and changes in consumer behavior. In this article, we’ll delve into the strategies retailers employ to win shopper’s interest during the holiday retail sales frenzy. From bustling U.S.

Shipping Costs 83

Shipping Costs Social Media Retail Multi-channel 83

Korona

JANUARY 6, 2023

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. Effectively marketing their products in the social media landscape can result in enough increase in sales and profits to transform a business. The Impact of Social Media Marketing on Brands.

Social Media 52

Social Media eCommerce Marketing POS 52

Retail TouchPoints

MAY 6, 2024

Gearing up for her brand’s 20 th anniversary she, of course, isn’t looking backward; she’s thinking about what’s next for her brand and the loyal community she’s built, through a blossoming media empire that includes social media, a podcast, a best-selling book and now, even a spot on The Real Housewives of New York City franchise.

Social Media 147

Social Media Books Fashion Consumer 147

Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 289

Retail Social Media Multi-channel Channel 289

ROI Revolution

MAY 3, 2022

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. Knowing where your sales come from is a critical component of any marketing strategy. In this article, dive into the data for insights into measuring attribution and consumer privacy.

Consumer 78

Consumer Social Media Multi-channel Events 78

RTP blog

SEPTEMBER 23, 2019

By Zach Morrison, Tinuiti Millennials and Gen Z consumers have over $200 billion in buying power, but to effectively market to both generations it’s important to know how they differ from each other, including what they buy and how they shop. Shopping trends often follow the consumer through their life stages.

Consumer 150

Consumer Multi-channel eCommerce Apparel 150

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. Ryan Flannagan – Nuanced Media Ryan Flannagan at Nuanced Media is distinguished for his deep understanding of multi-channel eCommerce strategies.

eCommerce Marketing 114

eCommerce Marketing eCommerce Marketing Toys 114

Retail TouchPoints

JULY 19, 2022

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. This reorganization around proprietary data is what has led us to today’s retail media boom.

Retail 273

Retail Multi-channel Omnichannel Technology 273

Retail TouchPoints

MARCH 5, 2024

D’Arcy shared detailed insights on True Religion’s strategy, which kickstarted with its Spring 2024 Go There campaign starring Grammy-nominated recording artist Saweetie. This year has been a really good reflection of bringing that strategy to life, as exemplified by our partnership with Saweetie. And now, people are traveling more.

Fashion 251

Fashion Travel Multi-channel Games 251

Retail TouchPoints

OCTOBER 27, 2021

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution. AI-Driven MTA at Scale.

Multi-channel 300

Multi-channel Games Retail Social Media 300

RetailMinded

NOVEMBER 28, 2023

The holidays have always been an opportune time for small business owners to attract new customers, but this year could prove especially fruitful for retailers with the right strategies, as the National Retail Federation predicts holiday spending will jump 3%-4% from last year. But it’s also a performance art.

Small Business Retail 98

Small Business Retail Social Media Multi-channel eCommerce 98

Retail TouchPoints

JUNE 30, 2023

Understanding this process and implementing a relationship and engagement strategy has been a priority for us as we create a dialogue with our consumers that is more than just a transaction. The strategy has continued to grow with millions of interactions each month.

Customer 259

Customer Workshop Gifts Multi-channel 259

Wiser

FEBRUARY 23, 2024

In a recent panel discussion hosted by Wiser Solutions, senior leaders at brand manufacturers and retailers shed light on the delicate interplay between direct-to-consumer (D2C) channels and traditional retail partnerships. Retailers are increasingly partnering with media companies to share consumer data with manufacturers.

Marketing 78

Marketing Customer Multi-channel Channel 78

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. research found that 74% of marketers spend one-third or more of their budgets on social advertising.

Consumer 144

Consumer Payment Services Fulfillment Multi-channel 144

RetailMinded

JANUARY 10, 2024

Of course, the reality is, there will be favorite brands and products that are easily recognized and loved by consumers always – which we value – but there is also value for many consumers in discovering products and brands that are lesser known. Do you offer a multi-carrier shipping strategy? Why or why not?

Small Business Retail 86

Small Business Retail Shipping Costs Retail Multi-channel 86

Retail TouchPoints

JANUARY 14, 2021

He will oversee marketing strategy, marketing deployment across all channels and marketing operations for Bed Bath & Beyond, buybuy BABY and Harmon Health and Beauty Stores , in addition to launching a portfolio of new owned brands starting in spring 2021. .

Beauty and Health 153

Beauty and Health Marketing Multi-channel Social Media 153

Kissmetrics

JANUARY 25, 2021

The answer to these questions is simple: You need an Etsy SEO (search engine optimization) strategy. Why You Need an SEO Strategy For Your Etsy Shop. The Etsy search function is engineered to connect consumers with the products they’re looking for using two distinct factors: ranking and query matching. How Etsy Search Works.

SEO 282

SEO Shipping Costs Shipping Social Media 282

Retail TouchPoints

FEBRUARY 26, 2021

In line with its recent “Consumer Direct Acceleration strategy,” the brand terminated nine wholesale accounts including DICK’S Sporting Goods, Hibbett Sports and Shoe Carnival. Moving from a traditional retail model to DTC strategy can cause a lot of headaches for many brands seeking to change. So, why do it at all?

Multi-channel 211

Multi-channel Social Media Sporting Goods Channel 211

Kissmetrics

MARCH 12, 2021

During your influencer campaign, the influencer posts about your product or service, sharing their review or recommendations on a blog, social media, or other platforms. Paid marketing campaigns consist of online ads, like pay-per-click (PPC) campaigns or social media ads. ” Still, others say it takes 11 times.

Social Media 290

Social Media Multi-channel Blog Multichannel 290

RetailMinded

NOVEMBER 13, 2022

Facing a Christmas that some economists predict could be ‘called off’ in the eyes of consumers, retailers are braced to do all they can to help shoppers spread the cost; and in turn, keeping profits stable and business afloat. The old school marketing strategies for customer acquisition still work, but costs have exploded in recent years.

Retail 87

Retail Multichannel Multi-channel eCommerce 87

Algopix

NOVEMBER 8, 2023

For sellers looking to tap into the vast consumer market, the choice between Amazon and Walmart is a critical one. With the convenience of online shopping, consumers have flocked to digital marketplaces in search of products that meet their needs. The rise of e-commerce has forever changed the retail landscape.

eCommerce 121

eCommerce Multi-channel Shipping Costs eCommerce Platforms 121

Retail TouchPoints

MARCH 21, 2023

The “new omnichannel” that retailers now aspire to includes not just stores and websites but also social media, search engines and perhaps most importantly, multiple online marketplaces. We think about our marketplace as an extension of our overall strategy and purpose, which is to help consumers save money and live better.

eCommerce 288

eCommerce Fulfillment Shopify Omnichannel 288

Kissmetrics

DECEMBER 3, 2020

Direct mail has a median ROI of 29% , putting the ROI in third behind email and social media marketing in terms of ROI. Social media is ahead by only 1 percentage point. Despite what the haters say, direct mail is still holding its own against other marketing channels. Well, it does. But mailboxes aren’t.

Social Media 361

Social Media Multi-channel Marketing Electronics 361

Kissmetrics

FEBRUARY 24, 2018

By 2021, video traffic will account for 82% of all consumer Internet traffic. But, is it the right time to add video marketing to your content marketing strategy? Your competitors will all have a social media presence, email marketing, and a blog but they may not have video marketing. And I can understand why. Conversion.

Marketing 246

Marketing Social Media Multi-channel Channel 246

Kissmetrics

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. From social media to paid search, PPC is a smart way to see quick results. Aside from data, smart agencies partner with leading search and social media platforms. They focus on the right PPC channels.

PPC 279

PPC Multi-channel Social Media B2C 279

365 Retail

MARCH 1, 2022

Instead, now’s the time for them to reflect on past changes and develop strategies to remain viable this year and into the future. Adapting to this new competitive multi-channel landscape is the most pressing challenge facing eCommerce brands. Brands will embrace social commerce by using social to test and learn.

Social Media 109

Social Media Multi-channel Fulfillment Drop Ship 109

ESW

APRIL 11, 2023

As a result, people flocked to the great outdoors like never before and outdoor brands with DTC channels saw revenues skyrocket. With brick-and-mortar stores shut down, consumers flocked online for outdoor gear. For one, brands will need to pump up proven ecommerce shopping strategies. Outdoor activity increased by 6.9%

Outdoor 88

Outdoor Multi-channel Shipping Costs Apparel 88

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2C: What’s the difference?

SEO 416

SEO B2B Shipping Costs B2C 416

ROI Revolution

AUGUST 7, 2020

For this finale article, we’ll be covering digital advertising strategies you can utilize before, during, and after Prime Day to amplify your brand’s success. There are many strategies that you can leverage and implement into your account during this timeframe. Published August 7, 2020. The Day(s) of Prime Day.

Webinar 148

Webinar Events Multi-channel Comparison Shopping 148

GetElastic

OCTOBER 21, 2022

Experts on this list are segmented by their respective area of expertise, and have either published insights, consistent social media content, bestselling books, speaker series, or podcasts. Chou is a contributing author to EcommerceFuel, Sumo, Social Media Examiner, and a few others, and has a great Twitter account to keep up with.

eCommerce 113

eCommerce B2B Social Media Multi-channel 113

Kissmetrics

APRIL 20, 2021

However, it requires synergy between online commerce channels and physical retail to succeed. What are the advantages of the buy online, pick up in-store strategy, and how can retailers deliver? This style of shopping is gaining popularity because consumers prefer the speed and convenience of online shopping.

eCommerce 282

eCommerce Shipping Multi-channel Mobile 282

RTP blog

DECEMBER 19, 2017

In a 2008 article focused on 5 New Promotional Trends , we talked about the growing use of in-store digital signage and mobile; social media in marketing communications; and creative pricing strategies. 
 Note: IDC has been credited with coining the term “omnichannel.”)

Multi-channel 150

Multi-channel Customer Retail Omnichannel 150

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Smile.io

MAY 4, 2022

With how fast the landscape of ecommerce is changing, it can help to have some fresh growth strategies before you. In this article, I lay out 7 strategies that could help you revitalize your online store, engage your customers, and grow your revenue. Reebok Post Purchase Email Email is an effective channel for earning repeat business.

eCommerce Marketing 75

eCommerce Marketing eCommerce Marketing Customer Retention 75