Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy?

B2B 314

B2B B2C Multi-channel Marketing 314

BigCommerce

JULY 25, 2018

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way.

Consumer 174

Consumer eCommerce Multi-channel B2C 174

Retail TouchPoints

JULY 27, 2022

The demand for grocery omnichannel ecommerce has been fueled by the pandemic, specifically consumers’ desire for convenience. To keep up with this demand and consumer expectations, grocers will have to invest in the right forward-looking technology to evolve omnichannel offerings to meet customer needs.

Payment Services 240

Payment Services Shipping Costs Omnichannel Fulfillment 240

Wiser

DECEMBER 6, 2018

In the world of retail, the internet has given way to eCommerce and its rapid shipping, easy price comparisons, and other perks for consumers. The rise of eCommerce is also behind the prevalence of multi-channel shoppers: folks who buy from both online and in-store channels. . Personally, which channel do you prefer?

Multi-channel 68

Multi-channel Channel Shipping Costs eCommerce 68

Wiser

FEBRUARY 21, 2024

As the world navigated the complexities brought on by COVID-19, retail strategies had to evolve rapidly to maintain a competitive edge. Panelists emphasized the significance of seamless integration of digital tools in response to COVID-19, which enabled continued engagement with consumers and efficient operational management.

Technology 78

Technology Multi-channel Shopping Carts Presentation 78

365 Retail

FEBRUARY 10, 2023

Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows.

Channel 121

Channel Consumer Electronics Consumer Electronics 121

Retail TouchPoints

MARCH 29, 2024

Executives in this role are caught in a whirlwind of balancing investments with rapidly evolving consumer touch points, staying afloat amidst a sea of trends, strategies and tactics. Authenticity resonates with teams and consumers alike. The pace and complexity are why many CMOs are finding their roles untenable.

Multi-channel 216

Multi-channel Magazine Department Stores Banking 216

Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

Games 273

Games Social Media Multi-channel Consumer 273

Retail TouchPoints

NOVEMBER 10, 2022

Retail TouchPoints (RTP): How is Sephora dealing with shifts in shopper behavior over the past few years, particularly as consumers’ budgets have come under increased pressure? . We believe it’s the only multi-brand complexion matching tool in the industry, and the more times it’s used, the smarter it gets.

Consumer 212

Consumer Gifts Events Customer Experience 212

Omnisend

DECEMBER 14, 2023

Selling on multiple channels need not cost a fortune if you do it right. In fact, selling on multiple channels should bring in more value than the cost you’ll incur on setting up those retail channels. So how can you effectively incorporate multichannel commerce into your strategy? It’s not true. hours per day on it.

Multichannel 78

Multichannel Social Media Payment Services Shipping Costs 78

Retail TouchPoints

OCTOBER 10, 2022

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. For instance, TV attribution is unique (consumers can’t click on a TV).

Multi-channel 270

Multi-channel Marketing Retail Channel 270

Retail TouchPoints

NOVEMBER 17, 2023

The Stitch Fix value prop has always centered around its robust data and analytics strategy — with so much insight into consumer behaviors and preferences, stylists can match shoppers to the perfect wardrobe pieces. The multi-channel initiative was developed in partnership with stylist and social media influencer Allison Bornstein.

Social Media 147

Social Media Multi-channel Gifts Fashion 147

RTP blog

SEPTEMBER 23, 2019

By Zach Morrison, Tinuiti Millennials and Gen Z consumers have over $200 billion in buying power, but to effectively market to both generations it’s important to know how they differ from each other, including what they buy and how they shop. Shopping trends often follow the consumer through their life stages.

Consumer 150

Consumer Multi-channel eCommerce Apparel 150

Retail TouchPoints

MARCH 5, 2024

D’Arcy shared detailed insights on True Religion’s strategy, which kickstarted with its Spring 2024 Go There campaign starring Grammy-nominated recording artist Saweetie. This year has been a really good reflection of bringing that strategy to life, as exemplified by our partnership with Saweetie. And now, people are traveling more.

Fashion 232

Fashion Travel Multi-channel Games 232

Wiser

JULY 6, 2021

Smart shelves, on the other hand, incorporate digital signage, RFID technology, weight sensors, and other gadgets to elevate the shelf into a holistic, multi-purposed selling tool. Smart shelves incorporate digital signage, RFID technology, weight sensors, and other gadgets to elevate the shelf into a holistic, multi-purposed selling tool.

Multi-channel 158

Multi-channel Food and Beverages Technology Omnichannel 158

Retail TouchPoints

OCTOBER 5, 2023

Today, thanks to the creativity of chains like Target, Costco, Publix, Whole Foods, Wegmans, Trader Joe’s and Walmart, consumers no longer see private-label products as inferior copycats. Their private label offerings and go-to-market strategies should be distinct and mutually reinforcing, with verbal and visual messaging all their own.

Retail 229

Retail Specialty Retailers Multi-channel Consumer Electronics 229

RTP blog

JULY 17, 2017

By Peter Zaballos, SPS Commerce The Digital Consumer Age Of Retail The retail industry has entered a new era – the Digital Consumer Age of Retail. Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way people shop today.

Omnichannel 150

Omnichannel Consumer Multi-channel Retail 150

RETAIL MANAGEMENT SOFTWARE

DECEMBER 4, 2023

The holiday season of 2023 promises to be a mixed bag of discounts, smart spending and changes in consumer behavior. In this article, we’ll delve into the strategies retailers employ to win shopper’s interest during the holiday retail sales frenzy. From bustling U.S.

Shipping Costs 83

Shipping Costs Social Media Retail Multi-channel 83

Retail TouchPoints

OCTOBER 25, 2023

Check out the Retail Strategy & Planning Series on-demand. One big reason is that the nature of holiday shopping — with many consumers shopping for others and making purchases across multiple categories — gives retailers a golden opportunity to impress, and possibly retain, new customers. .

Multi-channel 316

Multi-channel Customer Experience Mobile Improvements 316

RTP blog

SEPTEMBER 18, 2017

American consumers spend an average of five hours a day on their mobile devices. This “always on” connectivity — high speed cellular networks, ubiquitous WiFi and “smart” devices — has enabled consumers to manage their day-to-day lives on their mobile devices. An effective mobile strategy needs to add real value for consumers.

Merchant Services 300

Merchant Services Multi-channel PayPal Mobile 300

Retail TouchPoints

APRIL 3, 2023

“Over the last few years, we have been building new ways to drive profitable growth as a digital, multi-channel, diversified, site-based entertainment and experience company,” said Price John in a statement. “As The company also generates 10 billion media impressions annually. Hasbro , Fox Entertainment and Mattel.

Workshop 229

Workshop Marketing Multi-channel Toys 229

Omnisend

JANUARY 8, 2024

While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Strategies to cultivate repeat customers So, what is the best way to encourage customers to return to your site and make a repeat purchase? They encourage 57% of consumers to buy again.

Customer 88

Customer Customer Retention Social Media X-cart 88

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. Ryan Flannagan – Nuanced Media Ryan Flannagan at Nuanced Media is distinguished for his deep understanding of multi-channel eCommerce strategies.

eCommerce Marketing 113

eCommerce Marketing eCommerce Marketing Toys 113

Retail TouchPoints

JULY 19, 2022

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. Advertisers will then be able to create better-targeted omnichannel campaign strategies that deliver valuable results.

Retail 254

Retail Multi-channel Omnichannel Technology 254

ROI Revolution

MAY 3, 2022

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. Knowing where your sales come from is a critical component of any marketing strategy. In this article, dive into the data for insights into measuring attribution and consumer privacy.

Consumer 78

Consumer Social Media Multi-channel Events 78

Retail TouchPoints

JUNE 27, 2023

There’s a lot of talk about artificial intelligence these days, with countless posts about how it’s changing consumer expectations , influencing operations and transforming entire industries. Retailers and brands spend weeks or months mapping new products and catalogs to online channels. Go to market in minutes.

eCommerce 273

eCommerce Multi-channel Multichannel Channel 273

Retail TouchPoints

JANUARY 11, 2023

Recent data from ActiveCampaign revealed brands that run “shops” on social platforms are attracting more customers, with 59% of all consumers (and 76% of Gen Z) saying they’ve discovered new brands this way. Consumers like to feel connected to the brands they support. By implementing a CRM solution, small retailers can compete.

Social Media 266

Social Media Multi-channel Customer Loyalty Shopify 266

Retail TouchPoints

JANUARY 23, 2024

It was the growth of what we first called multi-channel, which then became omnichannel, and then we saw the growth of the brands born on the internet.” Is the digitization of in-store experiences driving a context collapse for consumers? The top five themes include: 1. Michelle Gass, President of Levi Strauss & Co.,

ACH 238

ACH Multi-channel Technology Customer Retention 238

Retail TouchPoints

JULY 7, 2023

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on marketplaces like Amazon. Reis: The consumer continues to look for very special deals, obviously.

Shipping Costs 235

Shipping Costs Customer Multi-channel Consumer 235

365 Retail

AUGUST 17, 2022

According to a new eConsultancy report , in partnership with Cheetah Digital, entitled 2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty, UK consumers are rewarding brands that make personalisation a priority.

Games 58

Games Marketing Multi-channel B2C 58

Wiser

FEBRUARY 23, 2024

In a recent panel discussion hosted by Wiser Solutions, senior leaders at brand manufacturers and retailers shed light on the delicate interplay between direct-to-consumer (D2C) channels and traditional retail partnerships. Retailers are increasingly partnering with media companies to share consumer data with manufacturers.

Marketing 78

Marketing Customer Multi-channel Channel 78

Retail TouchPoints

OCTOBER 17, 2022

Social impact, brand purpose and environmental influence are all driving decisions for consumers and employees alike. In a global survey of 30,000 consumers, Accenture Strategy found that 63% of consumers prefer to purchase from purpose-driven brands. that 72% believe purpose should come before profits.

Multi-channel 267

Multi-channel Consumer Improvements Retail 267

Retail TouchPoints

JANUARY 26, 2022

D:R Consumers are now looking for a transformed shopping experience and ways to express themselves through the products they buy. Retail store design is a multi-year investment in capital, and therefore it is easier to adapt to unprecedented changes through brand communication and customer service models. How are you catering to them?

Technology 276

Technology Multi-channel Department Stores Definition 276

Retail TouchPoints

APRIL 19, 2021

With its increased customer engagement, partnership opportunities and ample “social proof,” livestream shopping offers an attractive new strategy for today’s retailers. Retail TouchPoints (RTP) : Why are consumers flocking to livestream shopping? For younger consumers, this is an extension of the way they behave online.

Multi-channel 164

Multi-channel Live Chat Events Department Stores 164

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. But how can a global retail enterprise streamline and scale its social advertising strategies?

Consumer 138

Consumer Payment Services Fulfillment Multi-channel 138

ESW

AUGUST 18, 2023

Rather, every detail of the shopper journey – from demand generation to last-mile delivery – is part of a multi-local commerce implementation. What is Multi-Local Commerce? Multi-local commerce prioritises the shopper. Multi-local commerce prioritises the shopper. It puts customers at the center of decision-making.

Merchant Services 141

Merchant Services Shipping Costs Payment Services Multi-channel 141

RTP blog

MARCH 19, 2018

Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.” Technology is changing the way we live, the way consumers shop and the way retailers need to operate.

Consumer 150

Consumer Retail Multi-channel Toys 150