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B2B, Marketplaces Become Core to Brooklinen’s Blossoming Omnichannel Strategy

Retail TouchPoints

Brooklinen was a direct-to-consumer darling that promised consumers high-quality sheets at great prices. By eliminating supply chain complexities and “cutting out the middlemen,” Brooklinen was able to streamline the product development journey and fully immerse consumers in the ethos and values of the brand.

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How Google’s New Layout Predicts the Future of SEO

Kissmetrics

When you think about SEO and what’s changed over the last 5 years, what comes to your mind? Well, if you ask most SEOs, they’ll say it’s because Google has created a much more complex algorithm. The reason SEO has gotten harder is only partially related to Google’s algorithm changes. The future of SEO.

SEO 279
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The Importance of Using Search Data to Drive Ecommerce Success

Retail TouchPoints

69% of consumers go straight to the search bar when they visit an ecommerce site, and their search interactions provide merchants with crucial information about their intent, preferences and needs. Alongside tracking search performance data, analyzing how shoppers use search can deliver deep customer insight for merchants.

eCommerce 225
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How Snipes’ Tech Base Enables it to Master AI and Manage ‘Black Friday Every Week’

Retail TouchPoints

We are very focused on getting physically in front of our consumer, and i n Europe the strategy there is around very niche markets like dance, BMX, etc. However, reaching its current level of success — 308 U.S. When we came to the U.S. market, we had the autonomy to redefine our go-to-market strategy.”

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2023 Ecommerce Predictions: Insights From 17 Digital Marketing Experts

ROI Revolution

In this article, explore 2023 ecommerce predictions from 17 digital marketing experts at ROI who specialize in strategies ranging from Amazon and paid search advertising to SEO and website optimization and more! More consumer research means having a cohesive omnichannel presence will be crucial.

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How Online Retail Can Maximize Google Search In Uncertain Times

Retail TouchPoints

But with socially distancing consumers continuing to spend more time online, and e-Commerce increasing in many sectors due to restricted brick-and-mortar shopping, the opportunities are out there. Go back to foundational SEO initiatives. But once you stop spending, the traffic and sales dry up. Pay attention to how Google is changing.

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Graf Lantz Seeks Growth Without Sacrificing Product Quality or Sustainability

Retail TouchPoints

Our founders are not consumers in context of the ‘consumerist culture,’” Gopinath explained. The company’s goal isn’t to get consumers to buy the same products over again, but to sell those products to more consumers while also providing shoppers with things that work in other parts of their lives.