Retail TouchPoints

MARCH 3, 2023

Consumers now look for personalization throughout their interactions with a retailer at multiple touch points. Combining data-informed experiences with customer support can open avenues for retailers to offer unmatched personalization to their consumers. Recommendations and suggestions that are tailored to their interests.

Consumer 251

Consumer Customer Loyalty Customer Experience Recommendation 251

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. billion global social media users — a 5% increase from 2020. The same can be said for utilizing an emerging form of consumer engagement — Chat Commerce via chat apps. In fact, there are now roughly 3.78

Consumer 268

Consumer Social Media Multichannel Fashion 268

Retail TouchPoints

FEBRUARY 24, 2023

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over the past few years. Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions.

Consumer 251

Consumer Social Media Recommendation Apparel 251

Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

Social Media 298

Social Media Multi-channel Consumer Comparison Shopping 298

Retail TouchPoints

OCTOBER 19, 2023

Amazon is already the place where many consumers start their shopping journeys, and now the company wants to make shopping on its platform “more social and collaborative” with a growing slate of new experiential features. Inspire is available to all U.S. customers on the Amazon shopping app on iOS and Android.

Social Media 265

Social Media Electronics Recommendation Apparel 265

Retail TouchPoints

APRIL 25, 2023

Klarna is introducing a portfolio of social media-esque capabilities on its platform, including a personalized shopping feed and smart shopping features. Customer Tools Enable Greater Discovery Customer-facing additions include the new discovery shopping feed, powered by Klarna’s in-house AI recommendation engine.

Payment Services 287

Payment Services Social Media Recommendation Consumer 287

Retail TouchPoints

SEPTEMBER 30, 2021

As the rise of ecommerce continues to accelerate, consumer behavior is changing at lightning speed. But without access to in-person consumer panels throughout the pandemic, many CPG brands struggled to keep a pulse on their customers’ preferences and demands around product taste, packaging, price and more.

Consumer 281

Consumer Social Media Improvements Customer Loyalty 281

ROI Revolution

APRIL 23, 2021

Facebook recommends advertisers prioritize the CRM integration with CAPI first. With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. YouTube Leading Social Media Growth. Claim your copy!

Social Media 78

Social Media B2C Events B2B 78

Retail TouchPoints

APRIL 4, 2023

government to the general public, more people are closely scrutinizing the actions of social media giants. Pinterest’s still relatively new CEO, Bill Ready, is doubling down on the platform being a positive environment in the increasingly toxic social media universe. “I From the U.S. That is, until now.

Social Media 295

Social Media Recommendation Consumer Marketing 295

Retail TouchPoints

NOVEMBER 3, 2021

To offer simple product recommendations — such as “customers who bought this item also bought this” — is simply not going to cut it anymore. Recommendation is a never-ending battle for accuracy and timeliness. On a more positive note, 82% of consumers admit to having been influenced by a personalized shopping recommendation.

Recommendation 147

Recommendation Customer Retail Social Media 147

Retail TouchPoints

DECEMBER 13, 2023

A recent report states that brand transparency regarding environmental sustainability remains a top priority for cosmetics and personal beauty care consumers. Nowadays, consumers are informed and purpose-driven, searching for brands that align with their values. Additionally, glass is infinitely recyclable. To Trust or not to Trust?

Beauty and Health 233

Beauty and Health Social Media Consumer Customer Loyalty 233

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. Truthfully, social commerce is neither of these.

Social Media 242

Social Media Marketing Customer Recommendation 242

Kissmetrics

APRIL 21, 2021

Others in the community look to them when making their own purchasing choices. Influencer marketing, then, is the field of marketing in which influencers are paid (via cash or other incentives) to promote a brand or product. They usually huge followings on social media and are brand advocates as well as niche promoters.

Social Media 307

Social Media Clothing Recommendation Fashion 307

Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. The patterns reflect early adoption of other technologies, with younger, wealthier consumers ahead of the curve.

Social Media 274

Social Media Channel Technology Travel 274

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Enhance advertising and recommendation relevancy with better targeting and search. Share granular consumer data with suppliers to create more appealing products.

Consumer 261

Consumer Merchant Services Social Media Technology 261

Retail TouchPoints

JULY 6, 2022

These creators, whether nano-, micro- or macro-influencers, have cultivated communities who eagerly consume their content and hang onto every product recommendation they make. Social platforms are the ultimate “digital watering holes.” Embed social “moments” into the owned ecommerce experience .

Social Media 292

Social Media Jewelry Accessories Download 292

Retail TouchPoints

OCTOBER 25, 2023

Many operate through social media platforms, with Facebook and Instagram being top performers. Life experiences are catalysts for forging these communities — milestones such as going off to college or having children can serve as a baseline for connection, as individuals seek out those they can relate to and get recommendations from.

Social Media 287

Social Media Travel Apparel Clothing 287

Retail TouchPoints

AUGUST 15, 2023

Executive teams have historically looked at the customer journey as a funnel, aiming to bring consumers from an initial point of engagement through to a purchase. And consumers agree, with 90% saying that the post-purchase experience is just as important as the quality of the products they’re getting.

Live Chat 212

Live Chat Merchant Services Recommendation Customer Experience 212

Groove

AUGUST 13, 2020

Online interactions between consumers and businesses are just as important as in-person touch-points. Engage with social media followers. Engage With Social Media Followers. Create a positive eCommerce customer experience and increase consumer trust with an engaging social media branding strategy.

Customer Experience 326

Customer Experience Customer eCommerce Social Media 326

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. RECOMMENDED LISTENING: Riding the Social Commerce Wave. That means speaking to our consumers the right way, meeting them where they are.

Consumer 231

Consumer Channel eCommerce Customer Experience 231

SellBrite

MARCH 9, 2018

Despite what some may tell you , social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, and Instagram.

Social Media 85

Social Media Channel Recommendation eCommerce 85

Retail TouchPoints

JANUARY 18, 2024

Globally, consumers are downloading more apps than ever before, yet retention of those new app customers is an ongoing issue. In fact, most consumers use an app only once or twice before deciding to delete it or not. And the majority of retailers (74%) agree that investing in mobile apps is key to driving profitability.

Retail 309

Retail Customer Loyalty Games Reference 309

Retail TouchPoints

APRIL 4, 2022

Shields credited the power of social media in helping fuel trends such as body positivity and inclusivity, and said that “accessibility to that information is empowering in and of itself. The things we wanted to do [within Target] would have been completely disruptive in other retail stores,” said Mackey. It took us 2.5

Social Media 261

Social Media Recommendation Consumer Document 261

Retail TouchPoints

NOVEMBER 10, 2022

There are a lot of theories about how inflation, supply chain constraints and other dynamics will impact consumer behaviors. And like many other surveys this year, the eBay Ads surveys conclude that online shopping will still be central to the holiday season. as well as the distinct nuances of 1,500 eBay shoppers.

Gifts 261

Gifts Social Media Shipping Costs Consumer 261

Kissmetrics

JANUARY 21, 2021

The Clubhouse app is the newest social media network taking the internet by storm, one exclusive invitation at a time. Even Silicon Valley has jumped in on the hype, valuing the social media app at $100 million and receiving a reported $12 million investment from venture capital firm Andreessen Horowitz.

Social Media 311

Social Media Recommendation Other Download 311

Groove

APRIL 1, 2022

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods. increased $63 billion.

Merchant Services 195

Merchant Services Consumer Shipping Costs Drop Ship 195

Retail TouchPoints

FEBRUARY 25, 2022

Social media has been an incredible driver for ecommerce growth, and platforms are leaning in, creating new features to facilitate not just purchases but an online experience. Most social networks offer in-app shopping solutions now, including live video to meet shoppers’ demands. Retailers Going Live. or Williamsburg, Brooklyn.

Social Media 305

Social Media Retail Events Channel 305

Retail TouchPoints

JANUARY 19, 2023

For brands considering livestreaming or just starting to dip their toes in the water, experts recommend answering three basic questions that will shape their live commerce strategies. In other words, what feels specific to the brand or retailer, and rare to this moment and method of engagement? Who is our target consumer?”

Social Media 289

Social Media X-cart Consumer Events 289

Retail TouchPoints

DECEMBER 20, 2021

“Our sustained growth in the West over a strong 2020 gives us confidence that our strategy is directionally accurate as we focus on expanding our social commerce adoption across other regions,” Smith said in an interview with Retail TouchPoints. the strategic investment arm of Nu Skin Enterprises.

Social Media 254

Social Media Customer Retention Technology B2C 254

Retail TouchPoints

DECEMBER 2, 2021

Pinterest is a social media platform and yet…it isn’t. At the very least, the form it takes is very different from its counterparts: “Pinterest is not social media, although we are grouped in that category,” said Dan Lurie, Head of Product, Shopping at Pinterest. “We’ve Pinners) is their intent mindset.

Social Media 240

Social Media Merchant Services Recommendation Shopify 240

Kissmetrics

JUNE 21, 2021

From a potential buyer’s perspective, if your existing customers are happy enough with your company to recommend it, that speaks volumes about your business. Ninety-two percent of customers say they’d buy based on the recommendations of their friends and family. It’s not just about getting customers, though. Deliver Quality Every Time.

Social Media 285

Social Media Reference Recommendation Books 285

Retail TouchPoints

AUGUST 24, 2023

As retailers gear up for the 2023 holiday shopping season, predicted to be another big year, expect generative AI to influence consumer shopping and buying decisions. It’s being used to generate marketing content including social media posts, videos and images. In fact, seven out of 10 marketers in the U.S.

Toys 243

Toys B2C Social Media Accessories 243

Kissmetrics

OCTOBER 19, 2021

According to RetailNext , recent Black Friday figures were down 48 percent, and this is a trend that’s likely to continue as more consumers turn to e-commerce. There are other disadvantages too, such as: It’s weather dependent. Consumers who use e-commerce benefit from the convenience and special offers available online.

eCommerce 295

eCommerce Social Media Shipping Costs Shipping 295

Retail TouchPoints

NOVEMBER 22, 2023

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables.

Marketing 261

Marketing Food and Beverages Retail Consumer 261

Groove

JANUARY 5, 2022

From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing your ad revenue. Here are some platforms we recommend exploring and implementing as part of your eCommerce advertising strategy this year!

Merchant Services 370

Merchant Services PPC Social Media Shipping Costs 370

Wiser

APRIL 24, 2023

Whether it’s restaurants, big chains, local businesses or anything in between, shoppers turn to ratings and the testimony of other customers to lead them in the right direction. Furthermore, 85 percent of customers say that they trust online reviews as much as personal recommendations. Why Are Customer Reviews Important?

Customer 157

Customer Social Media Consumer Recommendation 157

Groove

AUGUST 20, 2020

With consumers encourages to shop online rather than in-store, preparing your eCommerce store for the holidays is critical to maximize revenue. Run a giveaway on social media. Run A Giveaway On Social Media. the second largest online shopping day ever ? 5 Holiday Marketing Tips. Offer electronic gift cards.

eCommerce 243

eCommerce Marketing Social Media Gifts 243