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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

Suffice it to say that social commerce has arrived in America. However, one reason for this flurry of enhancements is that there’s still considerable friction in social commerce processes. Whether social commerce will play a crucial role in retail going forward is no longer a question. Many [social] purchases are very organic.

Consumer 312
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How Outdoor Brands Can Sustain the Pandemic Boom

ESW

Between Zoom calls and Netflix binging, many people looked out their windows at an outdoor world just waiting to be explored. As a result, people flocked to the great outdoors like never before and outdoor brands with DTC channels saw revenues skyrocket. Outdoor activity increased by 6.9% That’s a jump of 7.1

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10 eCommerce Social Media Marketing Success Case Studies

Korona

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. Effectively marketing their products in the social media landscape can result in enough increase in sales and profits to transform a business. The Impact of Social Media Marketing on Brands.

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What Gen Z Expects from In-Store Experiences: Shared Values and Community Connections

Retail TouchPoints

The firm conducted a series of qualitative and quantitative studies to better understand how the Gen Z consumer feels about different browsing and buying experiences. Although the archetypes helped MG2 better gauge high-level behaviors and expectations, Gonzalez noted that many consumers were actually hybrids of multiple archetypes.

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The New Retail Landscape in 2023: Where Every Day is Game Day

Retail TouchPoints

Some retailers such as the Harry Potter store hire actors with a passion for Harry Potter to engage and interact with their consumers. Here are the five trends driving the New Retail Landscape in 2023: Social media-designed stores and experiences. and it is working.

Games 288
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To Earn Engagement, Retailers Must Tap into Customers’ Emotions

Retail TouchPoints

Harmon: We’ve done work for Rick Caruso , who has developed some of the popular outdoor malls in Southern California such as Palisades Village, Encino Marketplace and The Grove, and I learned a lot from him about how to create engaging experiences and keep people there. He’s also been good about creating scarcity.

Customer 278
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What Defines A ‘Connected Consumer’ In 2019?

RTP blog

Last week, Retail TouchPoints broadcast its 2019 Connected Consumer Webcast Series , with retailers and solution providers alike sharing success stories and tips for providing a smooth experience across all channels. The RTP editors take the time to answer the question: What does being a Connected Consumer mean? As many as 57%.

Consumer 150