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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 179
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How to Design an Online Course in 2023

Ecommerce Platforms

There’s a teacher, course structure, assessments, and communications between the teacher and students. It’s a great idea to create an online course, but first you must learn the basics of what goes into a class, how to evaluate your students, and figure out if an instructional design needs adjusting. 6 Steps to Design an Online Course.

Hobbies 188
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Courses app by Architechpro OÜ Review

Ecommerce Platforms

The answer: using a Shopify plugin like Courses app by Architechpro OÜ. In addition, Courses app by Architechpro OÜ enables you to manage your e-learning materials using your Shopify admin panel as a learning management system. So, let’s dig into what these are and how the Courses app by Architechpro OÜ facilitates them.

Payments 196
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CMO Council: Marketers Move Further into the Sales Game, Boosting Revenue Opportunities — and Challenges

Retail TouchPoints

They’re in the revenue game now. They’re in the sales game now. Of course, the need to cater to hyper-informed, search-savvy shoppers also has made marketers’ roles more challenging. They’re in the sales game now. They have a more valuable position.”. The content has to be more personalized.”.

Games 214
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Super Bowl 2021: Marketing to a Large-Scale Audience

Optimizely

Of course, you will. In the meantime, I tune in for one other thing, well maybe several other things, and that is, of course, the commercials. You can go for shock value, humor, sappiness, or taking a political stance (not recommended). Everyone enjoy the game this weekend and be safe! Super Bowl LV is this weekend!

Marketing 370
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Gamified Training Boosts Brand’s Appliance Sales 26.2%

Retail TouchPoints

A pilot program at a European retailer tested a game focused on a specific product knowledge area strategically chosen to sell new Bosch and Siemens high-end washing machines. Equally important, the associates gave positive feedback, saying the training improved their ability to recommend products to customers.

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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

Image courtesy Infillion Which of course raises the question: how can brands make sure they are connecting with consumers at the right time with the right information? That final “purchase trigger” could come from any one of hundreds of unpredictable interactions throughout the course of a shopper’s day or week.