Remove Customer Data Remove Events Remove Marketing Remove Omnichannel
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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the Chief Marketing, Digital and Omni Officer of Forever 21 , but also because he has a 17-year-old daughter. We don’t have an issue with awareness; our customer knows who we are, and if we have the products she’s looking for, she interested.

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Customer data: Which retailers are leading the way?

365 Retail

To thrive in today’s fast-paced and dynamic retail environment, retailers must embrace the power of data and use it to bridge the gap between their customers’ needs and their business objectives. With Amperity, we can unify and activate all of our customer data with the goal of creating a seamless omnichannel journey for our customers.”

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Unlocking the Future of Customer Data: Global Brands Share Their Thoughts

365 Retail

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Results are only as good as the data you feed it.

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Unilever-owned fine food ingredient brand, Oswald, cooks up enhanced omnichannel engagement partnering with MoEngage

365 Retail

Unilever-owned fine food and gourmet ingredient brand Oswald, has partnered with MoEngage , the leading insights-led customer engagement platform, to power personalised, omnichannel engagement at scale to drive customer interaction and performance.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

Many retailers struggle to cultivate genuine engagement that builds lasting relationships and delivers frictionless customer experiences. If customers feel your efforts are merely transactional, they won’t hesitate to go to your competitor looking for the next best deal. Tip 4: Provide better product detail for customer ease.

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Why Two Cannabis Retailers are High on In-Store Tech and Innovative Design

Retail TouchPoints

The legal cannabis market was valued at $12.81 For approximately two decades, Cookies and Dr. While online platforms and communities like Instagram are the “cornerstone” of the brands’ digital footprints, Del Fante explained that each physical location presents a unique opportunity to “express our brand in a way for us to retain customers.

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How to Win in the Real-Time Holiday Retail Era

Retail TouchPoints

Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative retailers that are able to provide fast, efficient omnichannel experiences. But this “new normal” requires retailers to have access to accurate inventory data — often across multiple channels, both in-store and online.