Dynamic Action

APRIL 25, 2024

Summary Expanding into new markets presents significant growth opportunities but requires careful consideration of local preferences and market dynamics. Understanding consumer behavior and preferences through data analysis is crucial for successful market entry and expansion. billion in 2024.

Marketing 62

Marketing Retail Apparel Technology 62

Optimizely

FEBRUARY 19, 2021

If you think about it, direct mail marketing has never really gone away. How come certain businesses still find direct mail marketing as an effective way to stay top of mind and engage with customers? Turns out, direct mail marketing is a robust way to stay connected with your customers through personalization.

Marketing 195

Marketing Social Media Shipping Costs Consumer 195

Retail TouchPoints

JANUARY 17, 2023

In both retail and relationships, ghosting may seem like something that takes place out of the blue; however, romantic partners and customers have likely given signals, if only you knew when or where to look for them. For brands, these signals can be found in customer data. Maybe they’ve left more items in their cart than usual.

Customer 318

Customer Customer Data Other Marketing 318

Forrester eCommerce

JUNE 14, 2018

Last week I had the opportunity to speak at a dinner event with 20+ senior marketers and business partners that InsideView sponsored. We wanted to explore how well marketing and sales are facing up to new go-to-market challenges associated with buyer behavior change in general, ABM specifically.

B2B 267

B2B Marketing Events Customer Data 267

Optimizely

DECEMBER 20, 2018

How do you carve out your slice of the market in a super competitive industry? But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market. Need Supply: Market-leading editorial. What does that look like?

Online Retail 259

Online Retail Marketing Retail Fashion 259

Algopix

JULY 16, 2023

What is Email Marketing Software for eCommerce In today’s digital landscape, email marketing has emerged as a vital tool for eCommerce businesses to reach and engage with their target audience. Effective email marketing is a game-changer for eCommerce businesses.

eCommerce 92

eCommerce Marketing eCommerce Platforms Recommendation 92

Forrester eCommerce

OCTOBER 29, 2020

In mapping the current and future state of the B2B marketing ecosystem in our just-published “The Forrester Tech Tide™: B2B Marketing Technologies, Q3 2020” report, we found that: Digitization drives investment.

B2B 203

B2B Customer Data Events Technology 203

365 Retail

APRIL 19, 2024

According to MediaPost, the global marketing spend increased, reaching $897.7 However, as revealed by Proxima, most companies spend between 40 and 60 percent of their digital marketing budgets ineffectively, which decreases their overall marketing ROI. billion by 2023.

Marketing 52

Marketing Social Media Live Chat Channel 52

Retail TouchPoints

APRIL 20, 2022

The legal cannabis market was valued at $12.81 For approximately two decades, Cookies and Dr. While online platforms and communities like Instagram are the “cornerstone” of the brands’ digital footprints, Del Fante explained that each physical location presents a unique opportunity to “express our brand in a way for us to retain customers.

Retail 353

Retail Social Media Technology Events 353

Retail TouchPoints

OCTOBER 27, 2021

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. The Decline of Click-Based Attribution.

Multi-channel 285

Multi-channel Games Retail Social Media 285

Retail TouchPoints

JANUARY 12, 2023

High-profile speakers for the event at New York City’s Javits Center include Olympic gymnast Simone Biles, actor and writer Kal Penn and a host of retail industry heavyweights including Macy’s Jeff Gennette, Target ’s Brian Cornell, Kroger ’s Rodney McMullen, LVMH ’s Anish Melwani and Neiman Marcus’ Geoffroy van Raemdonck.

Consumer 267

Consumer Food and Beverages Beauty and Health Toys 267

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Real-Time Customer Data. Data Science. Automation.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Retail TouchPoints

DECEMBER 15, 2022

While instinct and surmise may have worked in the past, today marketers need to recognize exactly what customers want, when they want it and how they want it. Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave.

Multi-channel 222

Multi-channel POS Customer Data Mobile 222

ROI Revolution

MAY 6, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. Users are now required to provide explicit permission for apps to collect and share data. At an event on April 20th, Apple announced that Apple’s iOS 14.5

eCommerce 158

eCommerce Marketing Events Download 158

Smile.io

APRIL 12, 2024

and Klaviyo to create an even better loyalty and marketing automation experience.  Doubling down on reliability  On the backend, we’ve overhauled how and where profile data and events are synced. Dynamic events data.  “What events do you send?” ” you ask.

Events 82

Events Customer Loyalty Reference Shopify 82

Kissmetrics

AUGUST 24, 2017

Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online business–but I bet you already knew that. And no big surprise, this can create friction between marketing and engineering. This is a huge win for engineering and marketing teams.

Customer Data 248

Customer Data Events Travel Management 248

Retail TouchPoints

AUGUST 10, 2022

Retailers should consider software that offers enhanced visibility and control, with the ability to gracefully shut down or reboot a ‘hung’ server or other equipment from a remote location in the instance of a disruptive power event.

Small Business Retail 268

Small Business Retail Retail Telecommunications Events 268

Ecommerce Platforms

APRIL 30, 2020

Are you looking for the best email marketing service for your Shopify store? Or perhaps, you’re looking to take your email marketing to the next level and use automations to get more sales in your online store? In today’s post, we’ll go over the best email marketing providers for Shopify and explore their pros and cons.

Shopify 206

Shopify Marketing Payment Services eCommerce 206

365 Retail

APRIL 20, 2024

The result – retailers spend money re-acquiring the same customers repeatedly and lose margins on one-size-fits-all sales.” This approach not only enhances customer data collection but also enriches the shopping experience with personalised interactions.

Technology 58

Technology Retail Customer Retention Customer Data 58

Retail TouchPoints

MARCH 9, 2022

Disruptions to the supply chain, shifts in customer behavior, and even unexpected weather events are impacting retail sales across ecommerce and brick-and-mortar — changing where, when, how and why customers purchase. The rest are at risk of losing customer loyalty, brand affinity and revenue.

Retail 296

Retail Customer Data Customer Experience Social Media 296

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Amplify insights through targeted surveys.

Social Media 264

Social Media Consumer Information Marketing 264

Groove

JULY 21, 2020

Choosing which eCommerce marketing tool to invest your time and money into is not an easy decision. Klaviyo is an email marketing tool designed specifically for eCommerce businesses. In this blog, we're breaking down Klaviyo pricing to help you determine how much this highly targeted and personalized marketing tool will cost you.

eCommerce 370

eCommerce Merchant Services eCommerce Marketing Customer Loyalty 370

365 Retail

FEBRUARY 21, 2024

However, while discount-driven consumers are flocking to sign-up to access member-only offers, there remains shopper concern around the use of their data and the fairness of a dual-pricing system. Register for free to attend the industry’s flagship event which brings the magic of retail to life, here.

Technology 74

Technology Retail Events Magazine 74

Retail TouchPoints

FEBRUARY 28, 2023

This approach, which we call Marketing in the Moment , is how retailers can transform an environment that seems inhospitable to brand and store loyalty into an opportunity to engage shoppers more effectively and increase their lifetime value. What is Marketing in the Moment? Location: Where is the customer right now?

Retail 259

Retail Books Consumer Social Media 259

Retail TouchPoints

AUGUST 25, 2023

Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly. This allows brands to measure marketing impact and how it’s driving in-store wholesale sales while maintaining a one-to-one relationship with their customers no matter where they shop.

Retail 238

Retail Social Media Consumer Channel 238

Retail TouchPoints

APRIL 20, 2022

Luxury home brand Brooklinen is planning to triple its brick-and-mortar retail presence, first with the addition of four stores in new markets in 2022 and plans to reach 25 to 30 locations by the end of 2024. Further expansion will be guided by utilizing customer data and feedback to address specific local needs to inform future openings.

Operations 254

Operations Shipping Costs Omnichannel Customer Data 254

Retail TouchPoints

AUGUST 27, 2020

The Episerver Intelligence Cloud helps retailers cohesively group Idio and Episerver’s web site personalization functionality, including advanced web site content and product recommendations, email content, personalized search and navigation, visitor intelligence and a customer data platform.

Customer Data 149

Customer Data Events Recommendation Improvements 149

Retail TouchPoints

JANUARY 11, 2023

Not to mention that Shopify has many other technology partners that can help brands of all sizes connect their channels and therefore, all of their customer data — improving the entire lifecycle for the customer. More than ever, consumers want to feel connected to the brands they support.

Social Media 266

Social Media Multi-channel Customer Loyalty Shopify 266

Email Audience

SEPTEMBER 21, 2023

Perhaps you’re a small business owner overwhelmed by the modern marketing minefield. Or maybe you’re a seasoned pro looking to push the boundaries of what your marketing campaigns can achieve. Either way, we’re here to help you understand 2 of the marketing world’s most essential concepts. What is email marketing?

Marketing 52

Marketing Live Chat Multi-channel Social Media 52

365 Retail

AUGUST 17, 2022

To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. Furthermore, real-time offers and content can be 10 times more effective than traditional outbound marketing campaigns. And he’s not alone.

Games 58

Games Marketing Multi-channel B2C 58

Optimizely

JUNE 8, 2020

If you’re a marketer, here are the questions that probably keep you awake at night: How do I find and isolate the right buyers that I want to sell to, out of a sea of thousands? The answers lie with your Customer Data Platform (CDP). The seed audience is typically a smaller segment, containing your best customers.

Customer 195

Customer Social Media Customer Data Events 195

Wiser

APRIL 11, 2024

This nuanced approach, leveraging data analysis and marketing insights, ensures promotions are targeted, preserving brand integrity and avoiding the trap of constant discounts which can devalue a brand.

Retail 78

Retail Toys Consumer Presentation 78

Retail TouchPoints

NOVEMBER 30, 2022

LaFleur campaign imagery, artwork and messaging from clients that can draw in potential customers as they pass on the street; Interior design that relies on rich colors and natural textures that allow products to shine ; A high-touch retail environment that encourages guests to experience the brand; and. LaFleur will host monthly events.

Customer 259

Customer Shipping Events Clothing 259

365 Retail

APRIL 3, 2024

In other words, when it comes to AI for marketing, better data = better results. So how do you actually address the data quality challenge? Solving the data quality problem The critical first element to powering an effective AI strategy is a unified customer data foundation.

Customer 73

Customer Outdoor Customer Data Customer Experience 73

SellBrite

APRIL 29, 2019

Ken Morris, Principal at Boston Retail Partners, explains personalization this way , “Effective customer engagement requires retailers to offer a personalized, relevant, compelling and consistent experience across channels.” ” One place to put this thinking into action is within your customer communication strategy.

Marketing 121

Marketing Accessories Subscription Events 121

Retail TouchPoints

NOVEMBER 18, 2021

The six qualities of a real-time retailer include: The ability to offer an authentic personalized service, based on consistent customer data across all points of contact. Given this year’s supply chain and shipping challenges, synchronization of inventory and having immediate access to the latest data is a business imperative.

Shipping Costs 238

Shipping Costs Retail Omnichannel Supplies 238

365 Retail

MARCH 10, 2024

As more companies rely on online sales and marketing, the e-commerce landscape is growing. The integration of AI in e-commerce is set to streamline and automate various processes with chatbots and virtual shopping assistants providing instant customer support. trillion in 2024.

eCommerce 103

eCommerce Payment Services Payments eCommerce Marketing 103