article thumbnail

The Art of Curation: ShopStyle’s Journey to Become a First Stop for Fashion

Retail TouchPoints

ShopStyle launched in 2007 with an innovative idea: creating a search engine focused solely on fashion. ShopStyle’s continuing dominance in the fashion realm demonstrates its ability to evolve with the needs of its clients. We’re really focused on curating the best-of-the-best in fashion and home.

Fashion 290
article thumbnail

Data-Driven Sustainability: How Supply Chain Efficiency and Clienteling Drive More Sustainable Operations and Customer Choices

Retail TouchPoints

From choosing more eco-friendly materials to incorporating energy-saving technologies, these companies have seen the importance of creating better environmental practices and have acted accordingly. Sustainability can be highly data-driven. There is also a significant intersection of sustainability with customer preference data.

Supplies 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Top 7 Fashion Ecommerce Trends (and How to Enable Them)

Omnisend

If ever any industry fully embraced ecommerce, it’s fashion. According to Shopify’s Fashion Industry Report , the fashion industry will reach a whopping $713 billion by next year. That number is largely influenced by the industry’s domineering growth, as indicated by ecommerce fashion industry statistics from Statista.

Fashion 148
article thumbnail

How Brands Can Bridge the ‘Experience Gap’ to Engage Online Shoppers

Retail TouchPoints

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. AI-powered personalized recommendations.

Mobile 328
article thumbnail

Personalization that Consumers Expect Post-Pandemic

Retail TouchPoints

There are four main tactical challenges that retailers seem to be facing in getting personalization off the ground: Data management, data analytics, alignment of retail organizations across functions and tools and technology enablement. Customersdata trails can help retailers access preferences, past orders and history.

Consumer 275
article thumbnail

What We Learned From Fashion Ecommerce Marketers About Consumer Insights, Product Design and Marketing Strategy

Digital Doughnut

In our last round of UX interviews (December 2021) with our more data-savvy clients (in the fashion ecommerce biz) one thing kept coming up: Detailed consumer insights from first-party customer data are becoming more and more valuable for new product design and sustainable marketing strategy.

Fashion 52
article thumbnail

Beyond Inc.’s New Chairman Reveals ‘Bigger and Better’ Plans for the Business

Retail TouchPoints

Lemonis also shared that the company has entered a “wide-scoping” relationship with Salesforce that centers on cleaning and better leveraging all the customer data Beyond now has from its combined brands. million , recovering nearly half of what it paid for the BB&B IP.

Apparel 274