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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

“We don’t have an issue with awareness; our customer knows who we are, and if we have the products she’s looking for, she interested. Everything, Everywhere, All at Once The first step in any omnichannel journey is to intertwine the physical (store) and digital (website, app) worlds of a brand.

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Transforming Your Showroom into a Dynamic Video Shopping Studio

365 Retail

However, within these walls lies an opportunity — a chance to unlock the hidden potential and transform this showroom into a multipurpose space for video shopping, masterclasses, online events and content creation to reach a brand’s audience across channels. The results of taking this data-driven approach speak for themselves.

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Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

By using high-quality images and videos of products, customers are drawn closer. While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. Some brands, however, have not shied away from this challenge.

eCommerce 271
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How to Give Best-in-Class Omnichannel Customer Support

Omnisend

However, providing exceptional customer service isn’t about the number of channels but the quality of customer service across them —and omnichannel customer support can help do that. What is Omnichannel Support? This way, your customers always get accurate answers. Benefits of Omnichannel Customer Support.

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Behind Omnisend’s First Video Campaign: Small Business Stories. Literally.

Omnisend

In Omnisend’s first video campaign, the struggles of small businesses all around the world are highlighted: Trying to juggle it all while growing your business. In the video, we open on a small business owner in her tiny boutique jeans shop trying to fit a new design on a model. The meaning behind the video. Sounds familiar?

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GameStop-Microsoft Partnership Will Standardize Retail Tech Stack and Connected Associate Devices

Retail TouchPoints

GameStop plans to expand its physical and digital video game offerings as well as enhance its retail technology infrastructure through the deal. As part of the agreement, GameStop will standardize its solutions on Dynamics 365, Microsoft’s portfolio of cloud-based business applications and customer data platform.

Games 246
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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

Many retailers struggle to cultivate genuine engagement that builds lasting relationships and delivers frictionless customer experiences. If customers feel your efforts are merely transactional, they won’t hesitate to go to your competitor looking for the next best deal. Tip 4: Provide better product detail for customer ease.