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Transforming Your Showroom into a Dynamic Video Shopping Studio

365 Retail

However, within these walls lies an opportunity — a chance to unlock the hidden potential and transform this showroom into a multipurpose space for video shopping, masterclasses, online events and content creation to reach a brand’s audience across channels. The results of taking this data-driven approach speak for themselves.

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Behind Omnisend’s First Video Campaign: Small Business Stories. Literally.

Omnisend

In Omnisend’s first video campaign, the struggles of small businesses all around the world are highlighted: Trying to juggle it all while growing your business. In the video, we open on a small business owner in her tiny boutique jeans shop trying to fit a new design on a model. The meaning behind the video. Sounds familiar?

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Checkout-less Shopping: Faster Payments, Smarter Customer Data

GetElastic

Sensor technology and video scans track your movement across the store. The data is synced with the handheld device, and when sensors (and face recognition) confirm you’ve left, the items are added up like in any other online shopping cart. You log into the app, enter a brick-and-mortar store, get what you want, and leave.

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Checkout-less Shopping: Faster Payments, Smarter Customer Data

GetElastic

Sensor technology and video scans track your movement across the store. The data is synced with the handheld device, and when sensors (and face recognition) confirm you’ve left, the items are added up like in any other online shopping cart. You log into the app, enter a brick-and-mortar store, get what you want, and leave.

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Innovation Labs Showcase Tech That’s Ready for Tomorrow’s Challenges

Retail TouchPoints

There’s the AI-powered Customer Data Platform provider Pairzon , AI imaging provider Claid.ai ; and AI-powered inventory optimization from syrup. Another channel gaining traction is live shoppable video, represented by eStreamly. For the latest in how 3D imagery is changing store research, attendees can visit InContext.

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Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place 

Retail TouchPoints

As consumers’ viewing behaviors are shifting to short-form video, we are shifting our focus to Reels on Facebook and Instagram,” explained the company in a blog post. consumers consider three minutes or less to be the ideal length for a marketing video. Across TikTok, the average watch time per video is 3.3

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Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

By using high-quality images and videos of products, customers are drawn closer. While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. Some brands, however, have not shied away from this challenge.

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