Small Format, Big Payoffs: Retailers Evaluate Real Estate to Meet Consumers Where They Are — at Home
Retail TouchPoints
OCTOBER 4, 2023
Some retailers have taken a look at consumer data, analyzing where consumers are making online purchases to better understand where a brick-and-mortar store might be successful based on the shoppers’ location. Not surprisingly, many have found the data points to residential enclaves in and around cities where consumers live.
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