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Small Format, Big Payoffs: Retailers Evaluate Real Estate to Meet Consumers Where They Are — at Home

Retail TouchPoints

Some retailers have taken a look at consumer data, analyzing where consumers are making online purchases to better understand where a brick-and-mortar store might be successful based on the shoppers’ location. Not surprisingly, many have found the data points to residential enclaves in and around cities where consumers live.

Consumer 264
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The Future Of Retail Real Estate: Adapting To E-Commerce Trends

RetailMinded

Navigating the Changing Landscape of Retail Real Estate in the E-Commerce Era The retail industry has seen a dramatic shift in recent years, as the rise of e-commerce has disrupted traditional brick-and-mortar stores. Digital platforms are also increasingly important in the future of the retail real estate.

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Solving the Shopping Mall ‘Identity Crisis’ with Community Data and Careful Curation

Retail TouchPoints

Landlords are a strong source of granular data about their properties’ local communities. There’s a lot of cell phone data and other data that allows them to look at consumer behaviors inside and outside of the community,” Cegielski noted. The key is to think beyond direct brand alignment within a shopping mall or center.

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3 Ways to Use Data to Improve In-Store Experiences

Retail TouchPoints

Retailers have access to troves of data: data about their customers, their products and their business. But despite earnest proclamations that consumers expect seamless brand experiences, these data and the insights they generate are resting in disparate systems and used by siloed teams.

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Shoppers and Operators want Malls to Change, Creating Opportunities for Emerging Brands

Retail TouchPoints

As a result, emerging brands, especially those operating primarily online, have a unique opportunity to break into brick-and-mortar by leveraging prime real estate. The company provides end-to-end support, from store design and development to store operations, technology and performance data and insights.

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Tanger Outlets to Enhance Loyalty Program with Customer Engagement Solution

Retail TouchPoints

Tanger Outlets will deploy a customer engagement platform from Coniq to better empower its retail partners to deliver personalized and contextual offers to consumers. Tanger’s vision is to leverage insights and experience to inform the future of shopping,” said Andrew Wingrove, EVP and Chief Commercial Officer at Tanger in a statement. “As

Customer 305
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How One UK Destination is Redefining the Shopping Center  

Retail TouchPoints

Experts indicate that the root of shopping malls’ “identity crisis” is their inability to effectively leverage data to curate experiences that represent the full scope of consumers’ needs and lifestyles. That is, until Dolphin Centre in the UK. But that doesn’t mean these commerce destinations don’t need a major overhaul.