Inside MINISO’s ‘Joyful’ Omnichannel Expansion Plan
Retail TouchPoints
MARCH 28, 2022
MINISO has a big but simple goal: “We hope to make MINISO a popular lifestyle brand among young people by bringing joy to the world,” said Robin Liu, CMO and Head of Ecommerce for the fast-growing brand. For example, we developed consumer goods such as snacks and toys that are more specific to the needs of North American consumers.
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