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Walmart Prepares For A Digital Holiday Season With Online Toy Lab

Retail TouchPoints

Walmart is pivoting its toy promotion strategy for an e-Commerce-heavy holiday with the launch of its Walmart Wonder Lab , a site that lets kids unbox and play with toys digitally. The tool will let kids try out the season’s most popular toys without needing to leave their homes.

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Report: Tru Kids Shutters its Two Toys ‘R’ Us Stores After One Year

Retail TouchPoints

Tru Kids has closed the two Toys ‘R’ Us outlets it opened in 2019, according to Bloomberg. The company will still operate its ecommerce site, which directs shoppers to Amazon to make purchases, and license the Toys ‘R’ Us brand to stores in non-U.S. The new entity opened stores at the Garden State Plaza in Paramus, N.J.

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How To Deploy To Heroku For eCommerce: Private Web App Development & Hosting

Groove

Heroku supports a wide range of programming languages and tools that most eCommerce platforms are built with. This flexibility is coupled with robust security measures to make sure that custom apps run safely and reliably. How We User Heroku For eCommerce (BigCommerce, Shopify, etc.)

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Holidays in the Metaverse: Macy’s Parade Goes Virtual, Mattel Debuts Marketplace for Toy NFTs

Retail TouchPoints

Two of the biggest names of the holiday season — Macy’s , producer of the iconic Thanksgiving Day Parade, and toy maker Mattel — are doubling down on the world of Web3 this season with the debut of new virtual activations. A New Space for Digital Toy Collectors.

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Retail Intelligence: How Hard-Fought Lessons From The Shop Floor Can Give E-Commerce Businesses An Edge

Retail TouchPoints

Every retail journey — whether it’s a browse through a neighborhood store or a series of clicks through a web site — involves two simple things: First, a customer intention; and Second, an outcome, which, ideally for both retailer and customer, is a sale. Space To Experience. Test Different Solutions To Find What Works.

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Forrester’s Digital Go-To-Market Review: Kid, Baby, And Toy

Forrester eCommerce

In this review, we evaluated 27 kid, baby, and toy brands on five elements: direct-to-consumer strength, brand visibility online, distribution and e-control, organic consumer enthusiasm, and product innovation.

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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. These visionary individuals not only navigate the ever-changing digital landscape but also set the pace for innovation, disruption, and success in the eCommerce sphere.