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Tackling the Growing Problem of Fashion Returns Earlier in the Supply Chain

Retail TouchPoints

A huge part of retaining customers is having a return policy that is clear and concise, giving customers the security they expect and want. In trying to accommodate all customer demands while simultaneously fighting for market share in a rapidly expanding and competitive fashion industry, retailers are relaxing their return policies.

Fashion 303
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Wish Adds Shoppable Videos in an Effort to Drive ‘Discovery Commerce’

Retail TouchPoints

B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. Users can then click through to view product details, visit the merchant’s store or add a product to their shopping cart. and will be rolled out to iOS users starting in April.

Magazine 239
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Look to the Skies, Dallas: Walmart Expands Drone Delivery to 30 DFW Metroplex Municipalities

Retail TouchPoints

We build technology to serve people and not the other way around,” said McMillon in his keynote.

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The Next Generation of Shoppers Needs a Next-Generation Strategy

Retail TouchPoints

Three suggestions: Adapt to where and how Gen Z wants to shop. Visiting a website, choosing a product, reviewing a “shopping cart,” typing in credit card details, etc. strikes Gen Z as cumbersome, slow and old-fashioned. They want shopping to be fast and fun — less of a process.

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6 Super Ideas to Market Your Clothing Brand

Omnisend

With the ever-evolving fashion industry, keeping up with clothing brand marketing ideas can seem impossible. . Multiple examples of memorable slogans exist all over the fashion industry. Remind Customers About Their Abandoned Carts. Creating relevant automated messages can help foster deep connections with customers.

Clothing 146
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Marketing Unboxed: Exploring Ecommerce with Rebecca Minkoff

Optimizely

If you know women’s fashion at all, chances are you know Rebecca Minkoff. Cart Abandonment. Even though we left our soon-to-be-purchased passport case in our shopping cart for 24 hours, we never received a cart abandonment email reminding us to finish checking out. Rating: ????????

Marketing 231
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Best Ecommerce Website Templates for 2022

Ecommerce Platforms

But if you aren't design-savvy, the best ecommerce templates are readily equipped with preset designs and nifty features to enhance your customer experience. For instance, you can add floating social media buttons, shopping cart popups, wishlists, and discount offers. Vendy is a fashion-forward Shopify 2.0

eCommerce 197