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The Psychology Behind Customer Loyalty

Optimizely

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Loyalty program engagement is on the decline , and active use of loyalty programs is decreasing by 2-3 percent per year.

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Iconic US Fashion Brand

ESW

ESW Case Study ICONIC US FASHION BRAND. CONQUERING DTC IN CANADA This world-famous fashion house had a wholesale arm in Canada that sold exclusively to local retailers.

Fashion 60
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Is Localization the Key to Increased Sales?

Retail TouchPoints

This type of localization benefits the consumer by providing a more seamless, personalized and successful shopping experience, and it benefits the retailer by increasing customer loyalty and overall sales. If a store is devoid of desired colors or sizes, or the product itself, this will inevitably result in customer dissatisfaction.

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Off-Price Retail: A Double-Edged Tool For Brands With Excess Inventory Needs

Retail TouchPoints

From supply chain disruptions to shifting seasonality and evolving fashion trends, a majority of America’s leading retail brands are constantly left with excess inventory that simply won’t sell. In today’s age, sustainable fashion matters. How Is Excess Inventory Optimized?

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Rewards Case Study: Tim Hortons Rewards

Smile.io

In a competitive industry with brands like Starbucks and McDonald's zeroing in on loyalty program updates, Tim Hortons is up against some steep(ed) competition. Let’s look at what this new program offers and if the changes were worth the wait or if it will have customers missing Tims’ old fashion plain rewards.

Games 61
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The ethical retail experience – driving brand loyalty

iVend

In an independent study , four out of five people described themselves as likely to choose a brand with a positive approach to environmental sustainability. In their survey, 88% of respondents felt that reducing pollution in the fashion industry was a top priority.

Retail 96
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Q&A: Rory and Guy Westbrook – True Vintage

365 Retail

True Vintage was created in 2014 by Rory Westbrook, a university student with a love of fashion. Here 365 Retail talks to Rory and e-commerce director Guy Westbrook to discuss the company’s continued growth, sustainability challenges, future plans and passion for vintage fashion. Vintage and 90’s fashion really appealed to me.

Fashion 114