Remove articles tags Data Capture
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Using VR To Understand Consumers In A Post-COVID-19 World

Retail TouchPoints

This is leaving retailers in the dark when it comes to truly understanding customers. Recently, the support of eye tracking by virtual reality (VR) headsets has made a new dimension accessible for data collection. The problem with conventional eye trackers is that they work by overlaying eye movement data on top of 2D surfaces.

Consumer 306
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How the Customer Experience is Powering the Fastest Growing Brands

Kissmetrics

A form of this article originally appeared on Stitch Labs. Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers.

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Stop Targeting Keywords and Start Targeting Customers

Kissmetrics

That’s well below customer engagement metrics such as time on site and bounce rate. Second, although meta tags are useful for users , they no longer influence rankings. If you want to be rank high in SERPs in 2018, you’re going to need to start targeting your customers and not just keywords. Don’t worry.

Customer 209
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Remarketing Audiences: Google Ads Vs Google Analytics

Store Growers

When using remarketing lists to target customers, you should always be looking for that one thing that’ll give you a competitive edge. In this article, we will see how Google Ads remarketing stacks up against using remarketing audiences from Google Analytics. Your tracking tags capture these actions. Data source.

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Inbound Call Tracking for eCommerce: A Guide to Conversion Tracking

Inflow Insights

Editor’s note: This article was originally published in 2019. Giving your customers the option to order through phone as well as online can be a smart business move. But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy.

PPC 115
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Pros and Cons of HubSpot: Choosing the Right Tool

Groove

This has allowed HubSpot to expand its service offerings - keeping its customers, and their customers, as the main focus. The inbound marketing methodology focuses on attracting the right visitors, converting them into leads, closing deals to make them customers and continuing to delight their customers. HubSpot Tools.

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Omnisend vs. Dotdigital: A feature-by-feature comparison

Omnisend

Email gives brands an opportunity to reach customers over a channel they check voluntarily, without being too intrusive. At the same time, emails can also get overwhelming for customers. This leads customers to be wary of emails, and negatively affects the brand’s reputation.