ESW

JULY 14, 2023

Reactivating dormant apparel customers can be a challenge, but brands that successfully win back existing customers reap revenue benefits. Compared to the cost and effort of winning a new customer, it is more effective and efficient to win back an inactive customer.

Customer 78

Customer Apparel Customer Data eCommerce 78

Omnisend

JUNE 7, 2023

The essential parts of ecommerce GDPR are: Get consent : A user must agree to be included in your marketing campaigns. Provide adequate protection : You must protect the users’ personal data adequately. 2 Obtain consent for data collection Always seek consent before collecting any customer data.

Merchant Services 145

Merchant Services Payment Services Marketing Customer Data 145

Kissmetrics

MAY 10, 2021

Here’s what you need to know about its effect on the digital marketing industry. Blockchain technology is a new way to secure your data. You can use blocks to store information like: financial transactions contracts medical data supply information confidential customer data. What Is Blockchain Technology?

Cryptocurrencies 262

Cryptocurrencies Marketing Social Media Cryptography 262

Optimizely

FEBRUARY 19, 2021

If you think about it, direct mail marketing has never really gone away. How come certain businesses still find direct mail marketing as an effective way to stay top of mind and engage with customers? Turns out, direct mail marketing is a robust way to stay connected with your customers through personalization.

Marketing 195

Marketing Social Media Shipping Costs Consumer 195

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

Customer 88

Customer Customer Retention Social Media X-cart 88

Optimizely

JUNE 13, 2019

Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else? There are many different types of customers affinities, including: Fans of a particular brand.

Customer 270

Customer Outdoor Social Media Customer Loyalty 270

Smile.io

APRIL 30, 2024

Customer engagement is a crucial aspect of any successful marketing strategy. It helps build long-lasting customer relationships and boosts brand loyalty.    But how do you boost customer engagement ? You then use this data to create custom email campaigns with relevant content and offers.

Customer 71

Customer Shopping Carts Shipping Costs Subscription 71

Optimizely

NOVEMBER 1, 2018

If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term. If you want customers to choose your brand, then you need to use content to power your marketing efforts and convince people that your product is the best. Customer reviews.

B2C 354

B2C Marketing B2B Article 354

Optimizely

JULY 17, 2018

Whether you know it or not, you’re collecting a ton of information from your customers and potential customers. You know what products they’ve bought, when they bought, when they last opened your email newsletter, the last page they browsed on your ecommerce site, their favorite social channel, and so on. Probably not enough.

Marketing 170

Marketing Social Media Customer Data B2C 170

Optimizely

AUGUST 7, 2018

The customer lifecycle is as varied and multifaceted as your customers themselves. Customers take a multi-step journey as they move from a brand new buyer to — hopefully — a loyal customer. It really all comes down to: Are they a long-term loyal customer? Or a brand new customer? One purchase.

Marketing 199

Marketing eCommerce Multi-channel Customer Retention 199

Omnisend

FEBRUARY 1, 2023

Reading Time: 17 minutes Despite the increasing number of channels available to ecommerce businesses to reach their customers, email continues to be the most promising. Statistics show that ecommerce email marketing continues to deliver an impressive $36 for every $1 spent — but only when used right.

eCommerce 147

eCommerce Marketing Social Media Shipping Costs 147

Optimizely

SEPTEMBER 11, 2018

Do you know exactly what your customers like and don’t like? Have you ever actually asked your customers what they think of your B2C brand? If not, you’re missing out on key data points. This is exactly why you should survey your customers directly. Why should my business run customer surveys?

Customer 250

Customer B2C Social Media Improvements 250

Smile.io

JANUARY 4, 2024

Onsite marketing is a way to increase ecommerce visitor engagement and sales by focusing on customer data and personalization. How does onsite marketing differ from traditional visitor engagement strategies?  What is onsite marketing Onsite marketing examples What is onsite marketing?

X-cart 68

X-cart eCommerce Marketing Live Chat 68

SellBrite

AUGUST 9, 2021

With this rise in shopping activity, ecommerce marketing automation(EMA) is a no-brainer for sellers. EMA and its software will make your life easier, allowing you to dedicate more time to high-priority tasks like fostering customer relationships. What is ecommerce marketing automation? You’ll satisfy every customer.

eCommerce Marketing 157

eCommerce Marketing eCommerce Marketing Merchant Services 157

Omnisend

FEBRUARY 14, 2023

Reading Time: 7 minutes WooCommerce is the most popular ecommerce platform with a market share of 27.13%. Of all the marketing channels business owners use to attract customers to their online stores, none is as effective as email marketing. Optimize your WooCommerce store for conversions with Omnisend. Start free today.

WooCommerce 103

WooCommerce Customer Social Media Multi-channel 103

Omnisend

MAY 24, 2023

Reading Time: 12 minutes Most people believe that email marketing has become less effective post COVID. However, this isn’t true as 69% of marketers still use emails as one of their top content marketing channels. But which email marketing platform best suits your business? and understand what your customers prefer.

Marketing 158

Marketing Live Chat Social Media Shopify 158

Liveintent

NOVEMBER 15, 2021

Lookalike Audiences is LiveIntent’s lookalike modeling solution that helps marketers reach and acquire new customers with precision targeting. A lookalike audience is an audience of new potential customers who have yet to purchase with your brand but are likely customers based on attributes shared with your best customers.

Customer 71

Customer Channel Consumer Customer Data 71

BigCommerce

SEPTEMBER 28, 2017

A majority of these jobs are allocated to distribution and fulfillment, but a proportional number of these jobs also go into operations, management, and of course, customer service. When it comes to customer service these days, ecommerce businesses are expected to deliver the highest quality experience. This is no surprise.

Channel 402

Channel Live Chat Multi-channel Customer 402

Liveintent

NOVEMBER 15, 2021

Lookalike Audiences is LiveIntent’s lookalike modeling solution that helps marketers reach and acquire new customers with precision targeting. A lookalike audience is an audience of new potential customers who have yet to purchase with your brand but are likely customers based on attributes shared with your best customers.

Customer 71

Customer Channel Management Consumer 71

BigCommerce

DECEMBER 13, 2017

Amazon’s control of market and mindshare isn’t a closed ecosystem. Build up positive reviews –– and incentivize customer ratings if you have to. It’s vitally important to solicit for reviews effectively and reward customers post-purchase for contributing. Have a customer that’s raving about a particular product?

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

Omnisend

JANUARY 19, 2021

As shoppers continue to head online, the role of email marketing is bigger than ever. Still delivering by far the highest ROI of any marketing channel , the familiarity and accessibility of email maintains its status as a top marketing channel for consumers and businesses alike. Email marketing campaigns: The current trends.

Marketing 158

Marketing Recommendation Social Media Gifts 158

Retail TouchPoints

JANUARY 12, 2023

New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. The industry’s ongoing search for talent — a particularly challenging problem in today’s tight labor market — will be addressed in a number of NRF sessions. 16 keynote from 3:15-3:45 p.m.

Consumer 262

Consumer Food and Beverages Beauty and Health Toys 262

Ecommerce Platforms

APRIL 30, 2020

Are you looking for the best email marketing service for your Shopify store? Or perhaps, you’re looking to take your email marketing to the next level and use automations to get more sales in your online store? In today’s post, we’ll go over the best email marketing providers for Shopify and explore their pros and cons.

Shopify 206

Shopify Marketing Payment Services eCommerce 206

Email Audience

SEPTEMBER 21, 2023

So, you want to expand your customer base to help grow your business. Perhaps you’re a small business owner overwhelmed by the modern marketing minefield. Or maybe you’re a seasoned pro looking to push the boundaries of what your marketing campaigns can achieve. Gathering data is a key element of both.

Marketing 52

Marketing Live Chat Multi-channel Social Media 52

BigCommerce

SEPTEMBER 6, 2018

On the one hand, it’s an once-in-a-year opportunity to run promotions , launch new campaigns to acquire new customers , and ramp up for a long running revenue train to start the new year. This makes online businesses prone to customers’ negative feedback and god forbid, negative reviews. Sign up for our weekly newsletter.

Payment Services 288

Payment Services Merchant Services Live Chat Customer 288

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

eCommerce Marketing 179

eCommerce Marketing eCommerce Marketing Live Chat 179

365 Retail

APRIL 20, 2024

As the retail landscape evolves, refive is leading the charge in enhancing revenue and customer retention for brick-and-mortar stores. Join them at the Retail Technology Show at London’s Olympia on April 24 & 25, 2024, where they will demonstrate pioneering solutions designed to transform customer engagement.

Technology 57

Technology Retail Customer Retention Customer Data 57

Liveintent

NOVEMBER 17, 2020

Here’s what you need to know to stay ahead of the game with your holiday marketing. It wasn’t essential for brands to rely on email to build relationships with their customers just a few years ago—but that’s no longer the case. Do you know what makes for some excellent first-party data?

Marketing 71

Marketing eCommerce Subscription Gifts 71

Omnisend

APRIL 14, 2021

Customers are the lifeblood of every business, and an incredible amount of time is invested in attracting, cultivating, nurturing, and reactivating them. With so much riding on the success of finding and more importantly keeping customers, efficiently managing all customer interactions throughout the entire customer lifecycle is crucial.

Customer 78

Customer Omnichannel Customer Retention Channel 78

Omnisend

DECEMBER 5, 2023

Reading Time: 11 minutes There’s a common myth that the dropshipping market is completely saturated, making it impossible for new stores to stand out from the crowd. But a smart dropshipping marketing strategy can give you the edge you need to be successful. Ask happy customers directly: Identify your most satisfied repeat buyers.

Marketing 78

Marketing Social Media SEO Customer Retention 78

Optimizely

MARCH 6, 2018

B2C marketers have to work harder than ever to personalize and customize email marketing campaigns. In fact, 63% of Millennial consumers and 58% of GenX consumers are willing to share data with companies in exchange for personalized offers and discounts. Buyers today simply expect personalized emails.

eCommerce 199

eCommerce B2C Recommendation Customer Data 199

RetailMinded

JULY 17, 2022

The potential to transform industries like marketing is huge. They can help marketers understand data better, predict future behaviors, and deliver more personalized experiences when it comes to their audience. This article explores the ways AI technologies are driving marketing strategies today.

Technology 94

Technology Marketing Recommendation Improvements 94

Store Growers

JULY 26, 2022

Google’s Customer Match allows advertisers to leverage customer data to reconnect to previous customers and find new ones across the Google Ads network. This feature helps you leverage the customer information that you’ve collected from buyers or prospects to target with a variety of ads. More accurate targeting.

Customer 91

Customer Payment Services Customer Data Jewelry 91

ChannelAdvisor

SEPTEMBER 30, 2019

Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. As a seller, there’s no doubt you know the importance of a healthy product data feed. Customer data platforms (CDPs). Join us to learn more about how this product release enables customers to: . Spotlight on Success. Unified commerce.

eCommerce 55

eCommerce Webinar Beauty and Health Outdoor 55

Retail TouchPoints

DECEMBER 3, 2021

This pricing strategy can encourage repeat customers to buy their favorite products sooner and take advantage of lower prices, or intrigue new shoppers to engage with an unfamiliar brand and get the better deal. Before retailers can offer their customers the best deals, they must find a profitable way to lower the price.

Shipping Costs 245

Shipping Costs eCommerce Customer Loyalty Information 245

BigCommerce

AUGUST 31, 2017

For most, the answer is a resounding “not yet,” which means there is no better time than now to start thinking about your holiday marketing campaigns. This is a balancing act between marketing and operations –– two retail departments continuing to better blend as consumer expectations demand seamless experiences. Focus on SEO.

Marketing 252

Marketing Shipping Costs Multi-channel Channel 252

Optimizely

MAY 30, 2019

For today’s marketers, the challenge isn’t acquiring customer data — we have tons of it! The real struggle is extracting actionable insights from the data that can help guide your decisions as a marketer. We all know that understanding customer intent is very effective. Subscribed to your newsletter.

Article 170

Article Blog Social Media Events 170