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Build-A-Bear Enhances Shopper Journey by Delivering Relevant Customer Data to Associates’ iPads

Retail TouchPoints

Build-A-Bear Workshop has deployed a new cloud-native, mobile-first POS and customer engagement solution in 450 stores across the U.S., Canada and the UK, with plans to roll out the technology in additional geographies over the next year.

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Mobile Commerce Accounts for More Than 31% of Total Sales [2017 Data]

BigCommerce

Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate. It’s a mobile conversion rate nearly unheard of. Make Mobile Count. Make Mobile Count.

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Location Data Is A Problematic Fave And It’s Time To Break Up

Forrester eCommerce

We’ve written in the past about the dangers of location data, but recent headlines have once again highlighted its extremely problematic nature.

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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

The businesses that stay agile and data-driven are set to benefit the most. As the industry evolves, it will be crucial for stakeholders to remain adaptable, leveraging data and partnerships to meet the changing needs of consumers in a digital-first economy. Consumers value the convenience these offer.

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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection. There are lots of ways brands can create experiences for their customers, and one of the best ways is to mold that experience to a shopper’s busy, on-the-go life. Enter: mobile marketing.

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Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Retail TouchPoints

Which is to say that while the AI boosters have done excellent work persuading the marketers, they have their work cut out for them with the people who actually matter, i.e. customers. The data backs this up: according to one SpiceWorks survey , 78% of consumers believe brands should disclose when a given interaction is powered by AI.

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Why Retailers’ Data Privacy Policies are the New Customer Experience

Retail TouchPoints

Brands have always focused on personal touches and customization for consumers, yet a recent eMarketer report found growing concerns around data privacy, with nearly nine out of 10 consumers saying it’s important to them. This has led to extreme distrust, fear and even anger. Identify a Clear Value Exchange.