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How to Choose The Right PPC Agency

Kissmetrics

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Which… is where an experienced PPC agency comes in.

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5 PPC Business Ethics Examples and Best Practices

Kissmetrics

However, unethical PPC practices will do more harm than good for your business. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads.

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How to Use Customer Journey Mapping for PPC Campaigns

Kissmetrics

People might think PPC is all about having a huge budget to play with, but I’m here to tell you that’s not entirely true. Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. With PPC campaigns, the action is sales. What Is Customer Journey Mapping?

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How to Create Mobile First PPC Ads

Kissmetrics

By taking a mobile first ppc approach , you can ensure mobile users have the best experience with your ads and are more inclined to click through to your landing page or website. Why Should You Create Mobile First PPC Ads? It’s important to remember mobile-first PPC ads can be compatible with desktop ad viewing as well.

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How to Utilize Questions in PPC Ads to Get More Engagement

Kissmetrics

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. Does this method work for PPC campaigns ? In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

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3 Simple PPC Account Changes & 1 Month: How Atrantil Saw 36% Increase in ROAS

Inflow Insights

Identify Tracking Errors and Get Campaign Data in Order. Otherwise, the data you receive and make adjustments with will be worthless. We then navigated to the Canada Google Analytics property and discovered that the transaction and revenue data fell under a “not set” campaign name. Here’s how we did it: 1. in Google Analytics.

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Google AdWords Ups Their Game with Platform Redesign

ROI Revolution

Some of the additional improvements available in the updated platform include the ability to hide paused or removed items, find features faster with the overhauled and simplified UI, and see more analytics data directly within statistics tables. The post Google AdWords Ups Their Game with Platform Redesign appeared first on ROI Revolution.

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