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How to Write PPC Ad Copy Using AI

Kissmetrics

It’s no secret: the world of PPC advertising is not for the faint-hearted. How Can Artificial Intelligence Help Your PPC Campaigns? However, no matter how much data you have at your fingertips and how well you can identify lucrative bids, all that will be to no avail if your ad copy sucks. AI can help you with that.

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How to Choose The Right PPC Agency

Kissmetrics

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Which… is where an experienced PPC agency comes in.

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Best SEO Plugins for WordPress

Kissmetrics

Search Engine Optimization (SEO) can be complicated or overwhelming for the average business owner, but it doesn’t have to be. With a decent SEO plugin for your WordPress website, the process of improving the quality and quantity of website traffic will be a breeze.

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How to Utilize Questions in PPC Ads to Get More Engagement

Kissmetrics

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. Does this method work for PPC campaigns ? In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

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How to Create Mobile First PPC Ads

Kissmetrics

By taking a mobile first ppc approach , you can ensure mobile users have the best experience with your ads and are more inclined to click through to your landing page or website. Why Should You Create Mobile First PPC Ads? It’s important to remember mobile-first PPC ads can be compatible with desktop ad viewing as well.

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10 Strategies for High-Performing Holiday PPC Campaigns

Inflow Insights

Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. Decide what products you’re going to promote when, based on the holiday calendar and your historical performance data. Pro tip: Work with your SEO and social media teams to make sure your copywriting strategies are aligned during this crucial time.

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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. Organizing your ad performance by different data points beyond ROAS can help you discover unique opportunities for profit maximization. …and many other relevant data points. Demographics.

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