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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

Photo credit: adobe.stock) The traditional sales funnel sees consumers move in an orderly fashion from awareness of a brand or product to engagement and discovery (also called the consideration phase), then on to conversion and finally loyalty. For example, social media was cited as the top touch point ( 40% ) for driving awareness.

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From ‘Beautiful Playground’ to ‘Commerce Destination’: Inside the Vision of Pinterest’s New Chief Shopping Officer

Retail TouchPoints

Pinterest ’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or TikTok, for example. But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear.

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Pinterest’s Mission: Make its Platform the ‘Starting Point for Shopping Journeys’

Retail TouchPoints

Pinterest is a social media platform and yet…it isn’t. At the very least, the form it takes is very different from its counterparts: “Pinterest is not social media, although we are grouped in that category,” said Dan Lurie, Head of Product, Shopping at Pinterest. “We’ve

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How to Find Your Target Audience

Kissmetrics

You already know the definition, so I won’t bore you with that again. The most commonly used data to define the target audience of a company are: Age Gender Education background Purchasing power Social class Location Consumption habits. Your audience will definitely not be people younger than 18, right?

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How Beautycounter’s New CCO is Using Amazon Learnings to Scale the Brand

Retail TouchPoints

I definitely learned a lot,” Trousdale said in an interview with Retail Touchpoints. “I It works very similarly to an affiliate model where advocates get compensated for recommending or selling a product online. She very diplomatically described it as “a wild ride.”. Kara Trousdale, Chief Commercial Officer, Beautycounter. “I

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6 Engagement Marketing Metrics & How to Improve Them

Kissmetrics

If you’re promoting visual media through social platforms or blog posts, Reach dictates how well it will perform. A simple definition of Reach is: “the total number of people who see your content.” Identify the micro-influencers relevant to your brand, and then engage with them via social media before reaching out.

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Best Platform to Sell Online in 2020: An In-Depth Analysis

Ecommerce Platforms

Recommendations. You shouldn't really use too many apps for your store (they can sometimes cause performance issues,) but it's ideal to at least have options for apps in social media, marketing, design, sales, and more. We also like to see integrations to social media stores and marketplaces, like on Instagram and Facebook.