Sat.Nov 20, 2021 - Fri.Nov 26, 2021

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3 strategies that all retailers should do today

RetailDive

Retailers need to adapt to changes through revisiting staffing models, pricing, automation and partnerships in the marketplace.

Retail 124
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How to Run Responsive Display Ad Campaigns

Kissmetrics

Getting your products or services in front of the right audience is becoming increasingly more challenging. This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Don’t let the name confuse you.

PPC 245
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Is Your Retail Model a Burnt Turkey?

Fabric Blog

Many employees working for traditional retailers will miss their turkey dinner this year. Not because of recent supply chain issues , but because of outdated business models and technology. With 97% of people doing holiday shopping online, employees will scramble to keep websites live, fulfill online orders, and manage customer service issues related to shipping delays and returns.

Retail 52
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The President’s New Management Agenda Has A Clear Approach To Strengthen Customer Experience (CX)

Forrester eCommerce

The new PMA has three priorities: employee experience, customer experience, and managing the business of government. In this blog post I evaluate the CX priority and offer advice to implement it.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Google Shares How to Harness the Power of AI at Make it Big 2021

BigCommerce

Data insights from artificial intelligence (AI) technology can help retailers learn more about their customers — and therefore make better…

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Google Takes Window Shopping to the Next Level with Shoppable Street Murals

Retail TouchPoints

Google Shopping and American Express have teamed up to celebrate small businesses this holiday season with a new take on the classic window-shopping experience, in the form of shoppable street murals in New York, Los Angeles, Boston and Chicago. Blending physical shopping inspiration with a digital experience, the murals, which will be live through mid-December, give passersby an interactive way to discover and support local businesses.

Workshop 315

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Leadership And Innovation — Learning From The Triumph And Tragedies Of The New Space Race

Forrester eCommerce

“Space flight needs leaders who go beyond where they can’t see, into the unknown, pushing the envelope for what might be possible. They are not satisfied staying within the box or looking within their own horizon.” — Mark “Forger” Stucky (former Virgin Galactic lead test pilot) Look Beyond The Horizon To Be Future Fit There […].

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Wordpress Alternatives Your Marketing Team Will Love

Groove

So, you want to use Wordpress as a CMS but want the inside scoop on Wordpress alternatives before making a final decision. Well, you’re in the right place! In this blog, we’re discussing the Wordpress CMS platform and a few of its competitors - more specifically - the platforms that our eCommerce marketing team believe are optimal alternatives. Wordpress As A Content Management System.

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How Meta, QVC and Coresight Research Use Livestreaming to Drive Holiday Demand

Retail TouchPoints

For decades, Black Friday marked the official start of the holiday shopping season and was one of retailers’ most critical sales days. But thanks to the evolution of ecommerce and, specifically, live shopping, brands and retailers have the power to expand their holiday revenue opportunities and capitalize on an entirely new wave of commerce. In fact, recent examples show that adding livestreams to the existing digital holiday formula helps brands build hype , connect with shoppers in a more mea

Events 300
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How to Use Google’s Advanced Search Operators

Kissmetrics

Regardless of which industry you operate in, providing value and gaining visibility has never been more important. With increased competition in the digital space for audiences, you need to employ every tool in your toolbox to outmaneuver your competitors. If your website isn’t ranking high on Google’s search engine results page (SERP), you may need to look for different ways to reach your intended audience.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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382: Post-Pandemic Business Strategies To Focus On In 2022 With Andrew Youderian

My Wife Quit Her Job

Today, I have my good friend Andrew Youderian back on show. Andrew runs the Ecommerce Fuel Podcast and an amazing community of 7 and 8 Figure eCommerce entrepreneurs. This episode is all about strategy. Specifically, Andrew and I discuss our post pandemic business strategies for 2022. What You’ll Learn What Andrew and I are going all in on for our businesses in 2022 Why you need to be on Twitter and TikTok Why live events are back Other Resources And Books Ecommerce Fuel Podcast Ecommerce

Books 156
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How B2B Brands can Leverage Conversion Rate Optimization

UpSellIt

If you’re a B2B marketer, you understand the process of closing a sale takes time. However, it’s still crucial to incorporate conversion rate optimization in your digital marketing strategy to find success. Conversion rate optimization (CRO) moves shoppers to complete a desired action, but the action can be more than getting visitors to add to their shopping cart.

B2B 178
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Report: Ohio Jury Finds CVS, Walmart and Walgreens Contributed to Opioid Overdoses

Retail TouchPoints

A federal jury in Ohio found that CVS Health , Walmart and Walgreens substantially contributed to opioid overdoses and deaths in Lake and Trumbull counties, according to The New York Times. Hearings slated for spring 2022 will determine how much each company will be required to pay the affected counties. The verdict was the first to find that pharmaceutical companies contributed to a “public nuisance,” which includes the opioid crisis, according to plaintiffs.

Retail 277
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Tendances Retail et eCommerce 2022

Forrester eCommerce

Vidéo du keynote du One to One de Monaco sur les tendances retail et eCommerce.

eCommerce 195
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Nola Skinsentials – A skincare brand that went from a humble beginning to 200k+ community

lateshipment

If two things could define the last two years other than the pandemic, it is the rise of TikTok marketing and conscious consumption of skincare products. Jane Ormon, a young entrepreneur has taken advantage of both and has built a rapidly growing skincare brand that has grown beyond double its production value in the past year alone. She and her fiance have put in their educational background, personal experiences, and love to create a community to create Nola Skinsentials.

Shipping 130
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How To Handle Client Feedback And Improve Your WordPress Business?

MakeWebBetter

As season sale is still ongoing… I hope you all have done a lot of online shopping? But wait… One second… Did you check the reviews and feedback before ordering your product? Customers are smart enough… Every time you buy an online product, the first thing that comes to your mind is client feedback and […]. The post How To Handle Client Feedback And Improve Your WordPress Business?

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YouTube Makes Major Push into Live Shopping with Holiday Stream and Shop

Retail TouchPoints

In the last few years, YouTube has seen huge growth in live video, with more than half a million channels livestreaming for the first time in 2020. And as on many other online platforms, where there’s livestreaming there’s live shopping. This holiday season, YouTube is promoting the commercial potential of its platform with its first-ever live shopping pop-up event.

Events 270
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Shopping Cart Checklist – What to Look For in a Checkout Experience

GetElastic

Author's Note: This is an update to a post originally published in May 2011 and has been edited for relevancy. There are myriad reasons why your customers don’t complete a purchase; from sticker shock, to wanting to showroom an item instead prior to purchase, to simply getting distracted and abandoning the cart,andit can be something entirely unrelated to design or usability.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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The How & Why to Performing a Competitor Gap Analysis

Inflow Insights

Anyone in the SEO and content marketing world has faced the dreaded question: “What should I write?” The right answer to this question will improve your organic rankings, bring in more traffic, and improve sales for eCommerce sites. The wrong answer won’t improve your rankings (at least, not in a way that matters), will be largely ignored, and will lead to stagnating sales.

SEO 122
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LiveIntent fosters a supportive and engaging pet community

Liveintent

For many of us, our four-legged friends are as much a part of our family as the humans in their lives. This is why we’ve not only cultivated a community for LiveIntent pet owners and animal lovers alike, but we also offer several benefits and perks for our employees’ furry companions. Keeping our pets healthy. LiveIntent helps keep pets healthy and happy by providing access to pet insurance through Nationwide.

Arts 127
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Pajar Embarks on International Expansion with New SoHo Flagship

Retail TouchPoints

Pajar Flagship in NYC’s SoHo (Photo by Bryan Bedder/Getty Images for Pajar). (Photo by Bryan Bedder/Getty Images for Pajar). (Photo by Bryan Bedder/Getty Images for Pajar). (Photo by Bryan Bedder/Getty Images for Pajar). Living Room-style lounge area at back of store. (Photo by Bryan Bedder/Getty Images for Pajar). (Photo by Bryan Bedder/Getty Images for Pajar).

Outdoor 249
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Digital Readiness: How Your Ecommerce Brand Can Succeed This Holiday Season and Beyond

GetElastic

The 2021 holiday shopping season is expected to be a record breaker. Retail ecommerce sales are projected to increase nearly 17% this year and reach roughly $4.9 trillion. But capturing market share and exceeding the expectations of shoppers beyond this season will require brands to overcome a number of persistent challenges. Ongoing supply chain issues, continued disruption from the pandemic, worker shortages and consumer habits that have changed forever have forced ecommerce brands to operate

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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5 takeaways on how retailers can become AR-ready at scale

RetailDive

Defining the use case, starting small and selecting the right 3D partner is among the 5 key things for retailers to consider when getting started with augmented reality.

Retail 126
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AdWeek Elevate: Newsletters and a path to a sustainable business model for publishers

Liveintent

LiveIntent recently attended AdWeek’s Elevate: Publishing conference. Over three days, publishers and tech partners came together virtually to discuss the hottest topics and trends in the publishing world. While the scope of the conference was broad, covering areas such as audio, NFTs, and virtual reality, there was a common theme across sessions that highlighted newsletters.

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Keeping Stores Safe Amid the Autonomous Retail Revolution

Retail TouchPoints

Autonomous retail technology is on the rise, with innovations like Amazon’s “Just Walk Out” technology already leapfrogging past yesterday’s self-checkout solutions. This technology has helped make shopping a more frictionless experience for shoppers, but retailers that choose to implement these solutions must place a heavier focus on security technology as well.

Retail 263
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A New Way to Embed External Content To Your Markdown Files with Remarkable-oEmbed

GetElastic

At Elastic Path , we use markdown to author our product documentation. Markdown is a great format for any type of content publishing. It's a plain text format that can be used without any special tools or software. However, sometimes we need to add a little more than just plain text article. One request I had often received was to be able to add videos within the documentation, such as a visual step by step guide.

Document 148
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Off-price Rack drags Nordstrom down in Q3

RetailDive

The full-line stores didn't demonstrate the level of recovery found at rivals like Dillard's or Macy's, either, despite a boost from the company's annual sale.

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How to Gain Cross Channel Insight into Identity Marketing Success

SheerID

Learn how SheerID’s new automatic UTM campaign reporting feature can identify and assess campaigns and channels that bring you new customers.

Channel 117
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Target Commits to Remaining Closed On This and All Future Thanksgivings

Retail TouchPoints

Target will close all its stores on Thanksgiving from now on, according to multiple media reports. The retailer closed on Thanksgiving 2020 and previously announced its intent to close this year, but the shift to annual closures is a new policy. “What started as a temporary measure driven by the pandemic is now our new standard,” said Brian Cornell, CEO of Target in a note to employees seen by CNBC and other outlets.

Consumer 263
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Co-op replaces Christmas TV ads with support for Community Fridges

365 Retail

The Co-op is replacing its traditional multi-million pound Christmas TV advertising with a move to promote the network of Community Fridges. The retail giant said its funding will double to 500 the network of Community Fridges, which was set up by environmental charity Hubbub in 2016. Co-op aims to double the number of Community Fridges. Each Community Fridge redistributes an average of 2.4 tonnes of food every month.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.