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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. If she’s in a store and they don’t have her size, she can order it right there and have it shipped to her, or to her store.

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Missed Opportunities in your Omnichannel Marketing

Omnisend

Omnichannel marketing continues to get a lot of ink (and will do so for as long as there is a digital universe) for the very good reason that it continues to evolve. Omnichannel marketing is enabled by technology, but it’s a mistake to assume technology defines it. 1: Shipping. Reading Time: 6 minutes.

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Merchandising for Today's Omnichannel Shopper

GetElastic

In today’s digital world, merchandisers must take full advantage of the omnichannel space to influence and guide the shopper through the decision-making process. Today’s shopper is now demanding an omnichannel experience ; so the journey must seamlessly integrate a mix of the in-store and online components.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Instant answers about product sizing or shipping details can greatly influence the shopping experience and make or break a sale.

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GNC Empowers In-Store Associates with Tools to Enable Digital Sales and Consulting

Retail TouchPoints

GNC will revamp its brick-and-mortar stores to make them into “home bases” where its tech-driven omnichannel experience will be launched. GNC has partnered with Salesfloor to bridge GNC.com with in-store associate coaching to create an omnichannel social selling experience. From there, the entire transaction can be completed virtually.

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How to Win in the Real-Time Holiday Retail Era

Retail TouchPoints

Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative retailers that are able to provide fast, efficient omnichannel experiences. Holiday shopping season is upon us. Last year, COVID-19 lockdowns that restricted shopping at brick-and-mortar stores sent shoppers online.

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Nordstrom Focuses Holiday Efforts on Value-Added Services and Unique Experiences

Retail TouchPoints

“We know they will feel inspired by the products we’ve curated, the events we’ve created, and our best-in-class service offering to make people feel good and look their best.” Nordstrom.com also offers free shipping and returns at any store, while Nordstrom Rack will offer free shipping on most orders over $39 through November 13.

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