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Claire’s Taps Young Creators for Year-Long Celebration of ‘Gen Zalpha’

Retail TouchPoints

“Claire’s empowers every generation to be the most expressions of themselves, and The Collab is a way to recognize them for all that they are and want to be.”

Magazine 267
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7 Must-Know Clothing Dropshipping Suppliers for Fashion Retail Brands

Fabric

Fashion and apparel storefronts always need fresh supplies of trendy clothes. With all these factors affecting the fashion industry, it’s no surprise that Deloitte finds that only one-third of retail executives are confident about maintaining or improving profit margins in the coming years. Drop-shipping will increase substantially.

Clothing 130
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As Fast Fashion Races To Capture Award Season Trends, Brands Struggle To Keep Up

RTP blog

The digital fashion landscape has become a consumer’s dream of being able to see their favorite celebrity wearing something they want, only to go shopping a mere 24 hours later and find an almost exact replica. Social media has become a major influence in creating trends.

Fashion 150
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What are Influencers: Types, Examples & How Much They Make

Kissmetrics

Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. They usually huge followings on social media and are brand advocates as well as niche promoters. Let’s explore how you can create this type of campaign.

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Exclusive Q&A: Queer Executive Seeks Genuine Corporate Support, not ‘Rainbow-Washing’

Retail TouchPoints

The retailer cited threats to the safety and well-being of its employees after “customers knocked down Pride displays in some stores, angrily approached workers and posted threatening videos on social media from inside the stores,” as reported by the AP. But when I tried to defend Target, I got a lot of backlash myself on social media.

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How Retailers Can Prepare For The Fast Fashion Backlash

RetailMinded

Fast fashion, or clothing that is produced cheaply and en masse for disposable use, is on the decline. In 1989, the New York Times first used the words “fast fashion” to describe the strategy that Zara, a clothing retailer, used to bring designs to life in under 15 days. Behind the top that only costs $7.99

Fashion 113
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Wish Adds Shoppable Videos in an Effort to Drive ‘Discovery Commerce’

Retail TouchPoints

B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. The new Wish Clips feature allows merchants to create and upload five- to 30-second video clips that showcase their product in action.

Magazine 257