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Zalando Acquires Highsnobiety to Fortify Creative Strategy

Retail TouchPoints

Online fashion retailer Zalando has acquired a majority stake in luxury and streetwear media and ecommerce brand Highsnobiety in a bid to enhance its creative strategy. While Highsnobiety retained its editorial independence, the company will consult with Zalando regarding the online retail platform’s creative strategy.

Fashion 232
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Top Online Retailers Winning a Competitive Market

Optimizely

If you’re trying to stand out in fashion ecommerce , for example, it’s super tough. But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market. What does that look like?

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The Empowered Marketer: Catering to the High Fashion Buyer

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High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. This combination of tech skills and fashion savvy has served her well.

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Matalan Expands Online Fashion and Homeware Selection with New Brand Additions

365 Retail

Matalan has announced the introduction of 10 new third-party fashion brands to its online store. This expansion is part of the company’s strategy to enhance its online shopping experience by offering a wider variety of clothing and footwear options.

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The Marketing Behind the Most Exciting Ecommerce Fashion Brands

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Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation. All of this is worrisome for ecommerce fashion brands.

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10 reasons why online retail businesses need SEO

365 Retail

That’s the pot of money UK consumers spent last year on online businesses with clothing and household goods the most popular retail items purchased through the internet. Even those who do enjoy a bit of physical shopping are hybrids, marrying their online shopping basket with the high street.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. The value of social commerce continues to grow rapidly and is shaping the future of online retail. Social commerce value will keep on growing.