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‘The Spotify of Fashion’: A Look Inside the New Shopping Platform from the Founder of True Fit

Retail TouchPoints

Described as a “constantly learning fashion marketplace,” the platform combines AI and human curation to present each shopper with a personalized selection of fashions from more than 2,000 participating brands. Brandon Holley, Chief Fashion Officer, Shoptrue That push and pull is evident in the platform they are building.

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Best Shopify Apps for Fashion Stores

Ecommerce Platforms

But unless you have the store set up to handle every aspect of modern online selling, your fashion store isn’t going to make it. Using Shopify opens up an entire marketplace of ecommerce apps that can give you everything you need to build a fashion store online. What are The Best Shopify Apps for Fashion? There’s good news.

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How UX Increased This Fashion Brand’s Conversions by 60%

Groove

Cutter & Buck is an active lifestyle fashion brand with a focus on both D2C and B2B merchandising. After initially reviewing home page test results , the Groove Commerce team looked at the other high value pages for Cutter & Buck. Our first focus was resolving the scroll map issues from the existing version. The Results.

Fashion 370
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The Empowered Marketer: Catering to the High Fashion Buyer

Optimizely

High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. This combination of tech skills and fashion savvy has served her well. …and much more.

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How AI is Ushering in the Future of Interactive Commerce

Retail TouchPoints

Quiet luxury, coastal grandmother, and cottagecore are just a few fashion trends that have emerged from the TikTok era. In truth, Gen Z’s are pushing the boundaries of more than just fashion, influencing digital commerce as we know it. If you’re like me, you wouldn’t even know where to begin finding an outfit to fit some of these.

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The Top 7 Fashion Ecommerce Trends (and How to Enable Them)

Omnisend

If ever any industry fully embraced ecommerce, it’s fashion. According to Shopify’s Fashion Industry Report , the fashion industry will reach a whopping $713 billion by next year. That number is largely influenced by the industry’s domineering growth, as indicated by ecommerce fashion industry statistics from Statista.

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Return-To-Office: Why Luxury Retailers Should Refresh Their Clienteling Strategies Along with Their Customers’ Work Wardrobes

Retail TouchPoints

in the second — spending on apparel that’s appropriate for a mandatory return to office will also not be optional for those who have invested in little other than athleisure while working remotely the last few years. in the first quarter to a mere 1.6%

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