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The 10 Elements of a Successful Social Media Profile

Kissmetrics

Having good social media profiles can get you more exposure online, help you connect with your fans or customers, and improve your online reputation. Unless you have a major site associated with your name (like NeilPatel.com ), your social media profiles are usually the first results Google shows when someone searches for you.

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How Adore Me is Driving Awareness Around Social Algorithm Bias

Retail TouchPoints

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.

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How Retailers Can Leverage Employee Advocacy in Support of Their Brand Vendors

Wiser

When implemented strategically, employee advocacy can be a game-changer in the retail industry. This internal advocacy can take various forms, from sharing company-branded content on social media to word-of-mouth recommendations, or even wearing company-branded attire.

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The Not-So-Sexy Side Of Influencer Marketing

RTP blog

Most recently, the FTC sent reminder letters to 90 or so influencers and marketers to ensure they are adding the correct disclosures within sponsored social media posts. While social media may be the biggest target for regulators, there are also important considerations for other channels, such as the influencer’s own blog. “On

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Capitalizing on Livestreaming’s Growth Potential: Expert Advice for Newbies

Retail TouchPoints

While social media and video-sharing platforms are dominating the space, our research found that each livestreaming channel gains a different age group of online users,” Arakov said in an interview with Retail TouchPoints. Retailers and brands may also want to try giveaways, limited time offers/discounts or games to engage viewers.

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20 Secrets to Boost Your Facebook Organic Reach

Kissmetrics

Social media referrals have stagnated around 5 percent of all traffic for years. The encouraging news is social media reach is still massive. billion active social media users. Many people use social media solely for brand awareness. Cross-Promote Other Social Media Platforms with Facebook.

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How to Avoid Getting Put Into Facebook Ads Jail

Kissmetrics

billion monthly active users (MAU), Facebook is the most popular social media network. This is usually a result of not following Facebook’s guidelines on ads. Facebook’s advertising policies serve as guidelines on the types of ad content allowed. Unfortunately, navigating the world of Facebook ads is not always easy.

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