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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 194
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Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping

Retail TouchPoints

Shopping Creator Recommendations In-Store With creators helping to close the gap between brands and customers, creator-guided shopping will influence consumers through all aspects of their discovery journey — including in-store. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

In the race to decode user intent sans cookies, gen AI emerges as a game changer. Strategies for Adapting in a Cookieless World As the industry braces for the gradual loss of data, priorities pivot. It’s not merely about substituting cookie-based tracking with another data-centric method.

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How Natural Language Processing AI Is Aiding Modern Industries

365 Retail

While all the hype is one generative AI, natural language processing (NLP) is one area that immediately impacts modern industries. With its speed, NLP AI can analyze massive amounts of data and metrics from all online sources, including websites, social media, customer forums, and more.

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The Power of Play: Using Gamification to Elevate Retail Apps

Retail TouchPoints

It’s no surprise that industry research and earnings reports consistently reveal customers with a brand’s app are three to four times more valuable than customers without the app. This behavior aligns extraordinarily well with the immediacy of excitement, challenge and rewards associated with games.

Retail 289
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The Best Ecommerce Customer Loyalty Programs by Industry

Smile.io

Loyalty programs are one of the best ways to build your brand community—the ultimate retention tool for businesses in any industry. Program highlight: incentivized user-generated content In an industry as visual as the arts and crafts industry, social proof is an invaluable asset.

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How to Promote Word-of-Mouth Referrals Through Paid Ads

Kissmetrics

From a potential buyer’s perspective, if your existing customers are happy enough with your company to recommend it, that speaks volumes about your business. Ninety-two percent of customers say they’d buy based on the recommendations of their friends and family. It’s not just about getting customers, though. Deliver Quality Every Time.