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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 186
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Retailers Look to AI as They Grapple with ‘Pricing Game of Chicken’

Retail TouchPoints

Can Retailers Win a Pricing ‘Game of Chicken’? “We Retailers have been caught in a pricing ‘game of chicken’ that will almost certainly continue throughout the year ahead,” wrote the report’s authors. It exists and it can help you, so it’s hard to align to a policy that bars it altogether.”

Games 217
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CMO Council: Marketers Move Further into the Sales Game, Boosting Revenue Opportunities — and Challenges

Retail TouchPoints

They’re in the revenue game now. They’re in the sales game now. Achieving this level of personalization goes well beyond the basics necessary to, for example, personalize recommendations on a webpage. They’re in the sales game now. They have a more valuable position.”. The pressure is high. ”.

Games 241
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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. It’s another to develop strategies and procedures that meet customer expectations without damaging revenue and profits. Contact us today to learn how.

eCommerce 139
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If Passion Were a Person – Meet Jody Litvack

Canadian Special Events

Meet Jody Litvack, the creative mastermind behind Jet Entertainment, a leading event production and entertainment company based in Toronto. JL: Augmented Reality (AR) and Virtual Reality (VR) are going to revolutionize the events industry, as they enable planners to create truly immersive and game-changing experiences.

Events 52
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The Power of Play: Using Gamification to Elevate Retail Apps

Retail TouchPoints

This behavior aligns extraordinarily well with the immediacy of excitement, challenge and rewards associated with games. Interactive product recommendations and quizzes fall into this category, as they gamify the process of selecting products and setting preferences. Starbucks, for example, has a points-based reward program.

Retail 316
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AI Isn’t Going Anywhere: How Retailers Plan to Deploy the Tech in 2024

Retail TouchPoints

“To stay ahead in a highly dynamic market, retailers are actively considering how AI can help them meet evolving customer preferences, address labor shortages and drive sustainability efforts,” said Cynthia Countouris, Director of Product Marketing for Retail, CPG and QSR at Nvidia in a blog post outlining the survey results.

Retail 312