article thumbnail

Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 194
article thumbnail

Richpanel Review: Multi-Channel Customer Support for Shopify and More

Ecommerce Platforms

One of the core features that helps Richpanel stand out from the competition is how it allows store owners to handle customer support from multiple sales channels in one place. Store owners can connect however many of these they want; after which, messages from all of those channels get sent to the Richpanel message center for processing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

The ways customers move across channels at different points of the shopping journey. As consumers progress through the consideration stage, other channels such as company websites and review or ratings repositories surge in importance, while things like social media and word-of-mouth become less important.

article thumbnail

5 strategies to stand out during BFCM

lateshipment

BFCM Scratch and Reveal Campaign Walmart utilized social media in the game. Adapt a multi-channel marketing strategy Be where your customers are. Marketing campaigns often delivered to the right people at the right time through the right channel have the most effect.

article thumbnail

The Case For Subscription Service In CPG

Retail TouchPoints

The wide adoption of digital channels has dramatically disrupted the way consumers shop, and the recent COVID pandemic has exponentially increased the velocity of that change. The imperative for CPGs to find new channels and new revenue streams has never been stronger. Big-box retailers are getting beaten on price.

article thumbnail

Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers

Retail TouchPoints

Beauty Insider members can save the recommendations they receive [during these sessions] to their loyalty program account, which then makes for a better customer experience in the future. We believe it’s the only multi-brand complexion matching tool in the industry, and the more times it’s used, the smarter it gets.

Consumer 232
article thumbnail

The Evolution of Ecommerce for Considered Purchases

Retail TouchPoints

Retailers are upping their game to educate and guide consumers online by using live video engagement technology to make the shopping experience as informative, immersive and delightful as in-person shopping. He is passionate about building SaaS enterprise software businesses that deliver exceptional value for customers and stakeholders.

eCommerce 298