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The Power of Play: Using Gamification to Elevate Retail Apps

Retail TouchPoints

Rather than carving out a set time to go shopping, consumers’ interactions with brands are brief, focused and transactional — often referred to as “content snacking.” This behavior aligns extraordinarily well with the immediacy of excitement, challenge and rewards associated with games.

Retail 280
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How to Use eSports Marketing to Grow Your B2C Reach

Kissmetrics

It’s competitive gaming where groups assemble teams and play against each other as they would in any other sport. They hold tournaments, and many professional gamers have large followings on gaming platforms like Twitch. Create In-Game Ads. Investing in an in-game ad can be a unique, but powerful strategy. Dynamic Ads.

B2C 312
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How to Promote Word-of-Mouth Referrals Through Paid Ads

Kissmetrics

From a potential buyer’s perspective, if your existing customers are happy enough with your company to recommend it, that speaks volumes about your business. Ninety-two percent of customers say they’d buy based on the recommendations of their friends and family. How to Target Word-of-Mouth Referred Customers in Paid Ads.

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Online Store SEO: How to Rank In Search

Groove

However in general, we recommend Keyword Keg, MOZ and Google Keyword Planner to help identify keywords that make sense for your business. When incorporating keywords into your website, we recommend only optimizing one keyword per page. Inbound links refer to external pages that reference and link to your website pages.

SEO 285
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eCommerce Loyalty Programs: How to Increase Customer Retention

Groove

Game Program. Game programs use fun and interactive methods to engage their customers and encourage repeat purchases. Businesses who implement game programs turn their loyalty program into a mission to accomplish. We often recommend loyalty programs because they offer clear incentives to remain engaged. What is Smile.io?

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These Tactical Black Friday Ad Campaign Tips Can Increase Your Revenue 200%

Kissmetrics

I recommend comparing the prices of all social media and advertising platforms to see how much money you would need to get similar results on different platforms. Ad campaign fees can be higher during the holiday season , so it’s best to up your marketing game early on. Start Early to Benefit More. Cash in on Cyber Monday.

eCommerce 271
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As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital  

Retail TouchPoints

Introduced in September 2021, the metaverse-style experience featured 3D and a 360° game atmosphere in which guests were invited into the beauty house but could also purchase a physical Experience Kit. 5, 2022, which included physical counterparts — pendants referred to as NFTiffs. also recently released a collection of NFTs on Aug.