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A Step-by-Step Guide to Granting Access to Google Merchant Center

Store Growers

If you’re familiar with Google Shopping , you’ve probably heard about or even used Google Merchant Center (GMC), one of Google’s essential tools for uploading and customizing product data. This is especially important if you’ve engaged a freelance marketer or a marketing agency to manage your Google Ads for you.

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Google Merchant Center: Everything an eCommerce Merchant Needs to Know

Groove

One such tool is Google Merchant Center. If you've ever found yourself asking, "What is Google Merchant Center, and how can it enhance my eCommerce performance?" Google Merchant Center Explained What is Google Merchant Center? then you're in the right place.

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Google Debuts New Tools to Help Brands Harness the Power of Generative AI

Retail TouchPoints

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. This will of course be equally useful for merchants’ advertising campaigns.) Image resolution enhancement in Google Product Studio.

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New Slate of Google Tools Aims to Help Holiday Bargain Hunters

Retail TouchPoints

It’s no secret that holiday shoppers this year are looking for deals , and Google wants to help. Making it Easier to ‘Shop Deals’ New Deals Experience on Google Search (Image courtesy Google) Users can now access the Google deals destination in Search by searching the term: “shop deals.”

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Pay Per Click Advertising Platforms You Need In 2022

Groove

From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing your ad revenue. Google Product Ads. Merchants must first upload their products to Google Merchant Center.

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Google Shopping Actions: How to Increase Product Visibility for Free

Kissmetrics

Did you know Google Shopping listings are free for most merchants to use? Google has also dropped commissions for its Buy on Google program. This means nearly any retailer can sign up for Google Shopping Actions and link their products without paying the 12% commission Google formerly collected on each sale.

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How to Set Up Microsoft Bing Shopping Campaigns for Ecommerce Businesses

Kissmetrics

Google may lead the search engine ranks, but they’re not the only player in the game. Compared to Google’s 72.94%, that may not seem like much — but with upwards of a third of US desktop searches coming from Bing (and Bing-backed AOL and Yahoo), it’s pretty huge. More than 70% of Bing users are over the age of 35.

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