Retail TouchPoints

MAY 18, 2023

To continue on a positive trajectory, the retail sector must focus on the growth being driven by consumers’ continued adoption of online shopping. The ad format is designed to bring local shoppers into stores by showing them that the shop has items they’re looking for, ready to purchase and pick up nearby.

Improvements 226

Improvements PPC Retail Financial Services 226

Kissmetrics

SEPTEMBER 14, 2020

Did you know Google Shopping listings are free for most merchants to use? Google has also dropped commissions for its Buy on Google program. This means nearly any retailer can sign up for Google Shopping Actions and link their products without paying the 12% commission Google formerly collected on each sale.

Merchant Services 358

Merchant Services Payment Services Shipping Costs Shopping Carts 358

Retail TouchPoints

JANUARY 12, 2024

Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular. Great potential for doubling up on Google and social simultaneously.

Social Media 268

Social Media Beauty and Health Multichannel eCommerce 268

AcquireConvert

NOVEMBER 26, 2020

What is a Shopify product feed? A product feed is a common type of data feed which uploads all your products information to a selected platform, in this case to Shopify. What are the options to create a feed on Shopify. What are the options to create a feed on Shopify. Why should I optimise my Shopify product feed?

Shopify 36

Shopify Merchant Services Channel Article 36

CPC Strategy

OCTOBER 23, 2018

We’ve recently sighted some exciting changes to Showcase shopping ads as well as a new potential new ad placement that displays within Google’s News. The post Is Google Testing Video In Showcase Shopping Ads & News Feed Placements?

Blog 52

Blog Marketing Retail 52

Kissmetrics

SEPTEMBER 2, 2020

Google may lead the search engine ranks, but they’re not the only player in the game. Compared to Google’s 72.94%, that may not seem like much — but with upwards of a third of US desktop searches coming from Bing (and Bing-backed AOL and Yahoo), it’s pretty huge. More than 70% of Bing users are over the age of 35.

eCommerce 311

eCommerce Merchant Services Shopify Events 311

Retail TouchPoints

NOVEMBER 5, 2020

Feed management platform Channable can help retailers manage their product listings and orders across thousands of online marketplaces, affiliate networks and price comparison sites. The Channable platform provides retailers with product data feed management solutions to help them advertise and sell their products on any marketplace.

lightspeed 264

lightspeed Management Magento WooCommerce 264

Prisync

JULY 1, 2022

Want to reach more customers and increase your brands’ awareness worldwide as a Shopify store.

Shopify 72

Shopify Customer eCommerce 72

CPC Strategy

OCTOBER 23, 2018

We’ve recently sighted some exciting changes to Showcase shopping ads as well as a new potential new ad placement that displays within Google’s News. The post Is Google Testing Video In Showcase Shopping Ads & News Feed Placements?

Blog 40

Blog Marketing Retail 40

Store Growers

MARCH 7, 2024

Last Updated on March 7, 2024 Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertisers. And while a lot of them are solid “improvements” some are very harmful to the profitability of your Google Ads campaigns. Advice is the same as above.

Recommendation 91

Recommendation Improvements Definition Other 91

Retail TouchPoints

OCTOBER 21, 2021

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. We’re Not a Retailer, We’re Not a Marketplace’.

Merchant Services 290

Merchant Services Small Business Retail eCommerce Information 290

Store Growers

MAY 26, 2023

Any issue with product availability in your feed can limit the effect of Google Shopping campaigns, so staying on top of this is imperative. Then, we discuss common product feed issues about availability attributes and ways to solve them. What Is [availability] in the Product Feed? Let’s dive straight into it.

Fulfillment 91

Fulfillment eCommerce Platforms Other eCommerce 91

Retail TouchPoints

SEPTEMBER 30, 2022

“Natural” was the word of the day at Google ’s third annual SearchOn event , where the tech giant unveiled a host of new ways it is working to make search, translation, navigation and discovery online work and feel more like it does in the real world. The biggest way Google is doing this is by making its search more visual.

Multi-channel 249

Multi-channel Apparel Events Information 249

Groove

JANUARY 5, 2022

From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing your ad revenue. Google Product Ads. Merchants must first upload their products to Google Merchant Center. Expand Search Presence.

Merchant Services 370

Merchant Services PPC Social Media Shipping Costs 370

Store Growers

NOVEMBER 30, 2022

Being able to target Google’s massive user base can be a recipe for success for many Shopify stores as it allows you to get more visibility for your products. The easiest way to get started with Google Ads is on Google Shopping. And that journey starts with connecting your Shopify store to Google Merchant Center.

Merchant Services 91

Merchant Services Shopify Channel Information 91

Store Growers

FEBRUARY 24, 2023

Last Updated on February 24, 2023 Sometimes, users know exactly what they are looking for in a product available on Google Shopping. In this article, we’ll explore how you can configure the color attribute in your Google Shopping product feeds, including formatting tips and troubleshooting common issues.

Apparel 91

Apparel Consumer Electronics Recommendation Jewelry 91

Store Growers

APRIL 5, 2023

Google Shopping has a number of attributes that allow users to pinpoint the exact size, fit, color, pattern, theme, and other product features. In this article, we’ll cover the size attribute for product feeds and explain what it is, how to satisfy Google’s formatting requirements, how to add size to your feed, and other useful tips.

Apparel 91

Apparel Clothing eCommerce Platforms Accessories 91

Store Growers

JANUARY 24, 2023

Last Updated on January 24, 2023 Shopping Ads are one of the best known features in Google Ads. It uses all the information from your feed and website for potential buyers. In this article, I’ll show you how to get started and how you can optimize your feed for maximum impact! What are Free Product Listings?

SEO 103

SEO Article Information Shipping 103

Store Growers

JUNE 16, 2023

Last Updated on June 16, 2023 Since their introduction to Google Ads, dynamic remarketing campaigns have attracted a lot of attention among marketers. With a dynamic remarketing campaign, you can target visitors based on what they did while visiting that URL (viewed a product page, added a product to the shopping cart, etc.).

Merchant Services 91

Merchant Services Shopping Carts Travel Events 91

Store Growers

FEBRUARY 23, 2023

Last Updated on February 23, 2023 Merchants and advertisers are always on the lookout for methods that will help them gain more exposure on Google Shopping. We also outline ways to optimize the description attribute so that the items from your feed get better exposure. How Is the Description Attribute Used in Google Shopping?

Merchant Services 91

Merchant Services Shipping Costs Beauty and Health Consumer Electronics 91

Store Growers

FEBRUARY 25, 2023

That’s why it’s crucial to ensure that your product feed includes accurate and up-to-date pricing information. In this guide, we’ll take a deep dive into the “price attribute” in Google Shopping, the primary way that Google displays pricing information for products in its search results.

Shipping Costs 91

Shipping Costs Merchant Services Food and Beverages Shipping 91

Store Growers

FEBRUARY 25, 2023

That’s why it’s crucial to ensure that your product feed includes accurate and up-to-date pricing information. In this guide, we’ll take a deep dive into the “price attribute” in Google Shopping, the primary way that Google displays pricing information for products in its search results.

Shipping Costs 91

Shipping Costs Merchant Services Food and Beverages Shipping 91

Store Growers

APRIL 11, 2023

If they are, Google Shopping allows merchants to specify this product feature through a separate product feed attribute. In this piece, we’ll cover the pattern attribute and explain what it is, how Google uses it, what the formatting requirements are, how to add [pattern] to an item in your feed, and more.

Apparel 91

Apparel Accessories Other eCommerce Platforms 91

Store Growers

APRIL 18, 2023

The most effective method to show in the top position with Shopping Ads is very similar to that for Search Ads, find an edge over your competitor and invest in it. In this article, we’ll explore what it is, and how to add it correctly to your product feed. What Is the Sale Price Attribute in the Product Feed?

Shipping Costs 91

Shipping Costs Merchant Services eCommerce Platforms Shipping 91

Store Growers

MAY 22, 2023

If you’re a merchant, you already know that Google Shopping has many amazing features, one of them being the excellent program known as Product Ratings. Each item’s ratings can come from different sources, such as review sites and aggregators, merchants, or Google customers. Let’s start. What Are the Eligibility Requirements?

Merchant Services 103

Merchant Services Improvements Games Customer 103

Retail TouchPoints

FEBRUARY 15, 2023

Google Cloud and Accenture are expanding their strategic partnership with a series of new initiatives to help retailers modernize their businesses and transform store operations. So you’re getting the value of Google innovation — we put 21 million people-hours into AI research every year — combined with Accenture’s pre-built tools.”

Merchant Services 259

Merchant Services Supplies Retail Customer Data 259

Retail TouchPoints

SEPTEMBER 28, 2020

Fortunately, not long into the crisis, search behemoth Google paid attention to these companies’ needs, announcing in April that merchants would be able to list products on its Google Shopping platform for free. Your business should certainly be looking to harness Google Shopping to its advantage. of all clicks.

Merchant Services 182

Merchant Services Shipping Costs Accessories Outdoor 182

Retail TouchPoints

JUNE 12, 2020

In the world of e-Commerce, Amazon is continually seen as the industry leader, but recently Google has been flexing its retail muscles by opening its shopping platform to advertisers. It’s no surprise that we’ll continue to see e-Commerce brands appearing on Google Shopping as an additional channel.

eCommerce 221

eCommerce Operations Consumer Channel 221

Store Growers

APRIL 9, 2023

In this article, we’ll introduce you to the material attribute and cover how to use it in Google Shopping, how to add it to your product feed, and how to deal with several main issues that might arise when using it. What Is the Material Attribute in the Product Feed? How Is It Used in Google Shopping?

Merchant Services 91

Merchant Services Jewelry Clothing Sporting Goods 91

Store Growers

MARCH 28, 2023

Last Updated on March 29, 2023 Some attributes for Google Shopping feeds serve to make accounting and conversion reporting easier. We’ll cover the cost of goods sold attribute: what it measures, how merchants can benefit from it, how to format entries for it, and how to solve potential feed issues.

eCommerce Platforms 91

eCommerce Platforms Reference Article eCommerce 91

Store Growers

MAY 10, 2023

Last Updated on May 10, 2023 If you’re just entering the world of Google Merchant Center and Google Shopping, you might feel a bit lost when it comes to utilizing their benefits or the nuances between them. What Are the Product Data Requirements for Google Merchant Center?

Merchant Services 91

Merchant Services Shipping Costs Article Information 91

Retail TouchPoints

APRIL 8, 2022

Google is not a retailer or a marketplace, and it doesn’t want to be — the company is very clear about that. But there is one big difference between Google and the leading online marketplaces— Google offers all this to merchants for free. This isn’t altruism on Google’s part though.

Merchant Services 261

Merchant Services Shipping Costs Small Business Retail eCommerce 261

Inflow Insights

OCTOBER 21, 2021

In 2020, Google expanded its Google Shopping Ads services, offering up more organic search result opportunities and making it free for U.S. merchants to sell on Google Shopping. Before this change, many eCommerce retailers had to rely on paid merchant Shopping Ads to get their products seen.

Merchant Services 113

Merchant Services PPC SEO Recommendation 113

Store Growers

MARCH 14, 2023

When it comes to running successful ad campaigns on Google, landing page relevance is key. The same goes for product ads on Google Shopping. That’s why in this article, we’re going to dive into the nitty-gritty of the link attribute, the landing page in your product feed.

Mobile 91

Mobile eCommerce Platforms Reference Other 91

Retail TouchPoints

JANUARY 5, 2024

A small group ( 1% ) of Google Chrome users are now eligible for Tracking Protection , which restricts the use of these cookies by default. As part of its Privacy Sandbox initiative, Google plans to phase cookies out for all Chrome users during the second half of 2024.

Recommendation 275

Recommendation Consumer Information Customer 275

Store Growers

MARCH 12, 2023

Last Updated on March 13, 2023 When we talk about product feeds, most attributes are shared between platforms like Facebook or Google. But sometimes Google adds product attributes that are unique to their platform. What Is the Short Title Attribute in the Product Feed? Such is the case with short titles.

Shipping Costs 91

Shipping Costs Mobile Recommendation eCommerce Platforms 91

Store Growers

JUNE 7, 2023

In this article, we discuss what google_product_category is, how it’s used in Google Shopping , which format is accepted, and how it relates to product_type. As with any other product attribute in a feed, there are common challenges, and we will touch on those as well. How Is google_product_category Used in Google Shopping?

Merchant Services 91

Merchant Services Food and Beverages Supplies Multichannel 91