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Salesforce Survey: 36% of Retail Employees Already Using Generative AI

Retail TouchPoints

What’s even more remarkable about these adoption rates is how quickly they have risen. In part because the generative AI adoption curve has been so steep, concerns about the technology — and the quality of the data that informs its responses — have taken on greater urgency.

Retail 305
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How to Create the Best Responsive Search Ads

Kissmetrics

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

PPC 306
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How A Paid Media Strategy Increased This Client's Revenue By 22%

Groove

Creating and implementing an optimized paid media strategy is a great tactic to augment organic traffic and increase ROI. In addition to optimizing their eCommerce website, Barron Designs enlisted our help with improving their paid media strategy. First, we optimized their strategy for the outdated websites ? The Problem.

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20 Web Design Effects to Enhance Your Website

Groove

Dynamic Search Bar Enhancement Predictive search and auto-complete features are examples of search tools that leverage data analytics for anticipating the behavior of a user. These tools can analyze past search queries to predict what users are searching for. Let’s explore 20 exciting trends in web design effects.

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How Henry Rose Drove 1.9M TikTok Impressions with Agile Creative

Retail TouchPoints

It’s another vehicle for them to learn about brands and search for product information.” Indeed, consumers are increasingly using TikTok as a search engine — a big reason why the platform recently unveiled Search Ads Toggle , which allows brands to serve ads in TikTok search results. million impressions.

Channel 241
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How to Increase Website Speed: An eCommerce Guide

Groove

With countless studies having emphasized website speed’s impact on various aspects of user experience and business metrics, it's time we delve into how to optimize your site for speed and ensure a successful online presence. Such an alarming statistic illustrates the urgency for eCommerce businesses to optimize site speed.

eCommerce 195
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How To Use Local Search Marketing to Attract More Customers

Kissmetrics

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? How is it different from local SEO? How can you implement it quickly and easily as a busy business owner? What Is Local Search Marketing? Let’s find out.