Retail TouchPoints

JULY 4, 2022

In this guide, I’ll help you get started by explaining: How Google Analytics 4 is different from Universal Analytics What this change means for your ecommerce site And which three migration mistakes you need to avoid. How Google Analytics 4 is Different from Universal Analytics.

eCommerce 250

eCommerce SEO Events Recommendation 250

lateshipment

FEBRUARY 6, 2024

The success of an e-commerce business depends on a lot of factors — venturing into new markets, net profits made during a quarter, rapport shared with customers and the general public, offering quality products and services, etc. But before we get into the efforts, let’s look at how CLV actually spells ‘success’ for your business.

eCommerce 130

eCommerce Customer Customer Retention Merchant Services 130

Kissmetrics

JUNE 29, 2021

This guide should help get you started. In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. You should know how much you need to spend to acquire a customer. A little caveat here is businesses should also focus on customer retention , which is different from an acquisition.

Customer 276

Customer Social Media Customer Retention eCommerce 276

Groove

FEBRUARY 9, 2024

Shopify Google Analytics integrations are fantastic tools for mid-market and enterprise retailers. Before starting your Shopify GA4 setup, it's essential to understand exactly what Google Analytics 4 is. In an increasingly remote world, eCommerce is a booming business , but one that is hard to master.

Shopify 195

Shopify Events eCommerce Management 195

BigCommerce

SEPTEMBER 21, 2018

You’ve probably heard the term affiliate marketing thrown around, but with all of the different digital marketing tactics out there, it may seem a bit confusing or get lost in the shuffle. Then you’ll want to learn more about affiliate marketing. How can you get started? Here’s the good news.

eCommerce 344

eCommerce Customer Retention Payments Management 344

Omnisend

JANUARY 8, 2024

Instead, you can build customer retention by nurturing solid relationships through: Excellent customer service Personalized interactions Attractive incentives In this article, we’ll look at effective strategies you can use to drive more repeat purchases for your business. Start free today See pricing What is a repeat customer?

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Customer Customer Retention Social Media X-cart 88

lateshipment

OCTOBER 2, 2023

What is relationship marketing? Relationship marketing is the kind of marketing in which you work to retain customers and maintain long-term relationships with them. We now live in a relationship economy rather than a transactional economy. Don’t forget to set up FAQ pages! Give your customer a voice and listen to them.

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Marketing Customer Retention Channel Social Media 130

Retail TouchPoints

DECEMBER 20, 2023

Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. The Retail Remix podcast was developed to feature the founders, executives and practitioners shaping retail’s future. Let’s begin the countdown… 5.

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Retail Supplies Merchant Services Social Media 231

Kissmetrics

FEBRUARY 20, 2021

This is primarily because it provides a wealth of data, covering virtually everything you might want to know about how visitors interact with your site. Cohort Analysis is a particularly useful feature for marketers and small businesses. It can tell you how well your website is performing overall. What is a Cohort Analysis?

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eCommerce Events Mobile Channel 350

Retail TouchPoints

JANUARY 3, 2023

Despite rumblings of consumer fatigue, Insider Intelligence research indicates that U.S. subscription ecommerce sales will continue to see double-digit growth over the coming years, swelling from $33.48 billion in 2022 to a projected $43.13 billion in 2024. Chart credit: Insider Intelligence.

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Subscription Beauty and Health Food and Beverages Shipping Costs 249

Retail TouchPoints

NOVEMBER 18, 2020

But the first step, before marketers consider how they’ll maintain this customer loyalty, is to examine the latest consumer data in order to understand key shifts in their customers’ behavior. Just how can they do that? Find Co-Marketing Opportunities for Loyalty Programs.

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Customer Retention Information Customer Loyalty Mobile 239

lateshipment

MAY 28, 2020

How much, you ask? How would you feel if you were affected by any of the following situations? Read till the end to learn how you can deal with late deliveries and spur customers to spend more on your brand! Online shoppers are clear with their order delivery expectations. They want it free. They want it NOW.

Shipping Costs 246

Shipping Costs Customer Retention Shipping Small Business Retail 246

Groove

FEBRUARY 2, 2022

When analyzing customer acquisition vs retention , it’s important to distinguish between the two. Content Marketing. Creating valuable content as part of your inbound marketing strategy is one of the best ways to acquire new customers. What Is Customer Acquisition? Pro: Growing your business! Con: The cost. Paid Search.

Customer 150

Customer Customer Retention Merchant Services PPC 150

Retail TouchPoints

MAY 23, 2023

Graf Lantz started as a bag brand but quickly found success with its “deceptively simple” coasters, which Graf designed from memories of his childhood. A Path to Retention and Expansion Graf Lantz’s collection of handbags, accessories and homeware items are designed so that people don’t have to buy them again within a year.

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Specialty Retailers Consumer Social Media Accessories 225

Retail TouchPoints

MAY 25, 2022

Loyalty has grown in importance alongside customer retention, with a strong loyalty program and company values both remaining important parts of building out a long-term relationship with customers. I would say that we’re starting to shift our mindset,” said Patel. Zero waste is not enough.

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Customer Retention Shipping Costs Shipping Gifts 242

Kissmetrics

JUNE 11, 2018

“The goal of a SaaS CEO should be to increase the profit they make from each customer (LTV), and lower the costs in sales and marketing that it takes to acquire each customer (CAC). These CEOs know that the SaaS business model is based on retention. And that retention is dependent on engagement. No retention, no business.

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Events Customer Other Marketing 279

Retail TouchPoints

JUNE 7, 2023

In the wake of OpenAI’s explosion in popularity, every other ecommerce and marketing technology company appears to be hitting the market claiming to have an artificial intelligence solution. But how do ecommerce companies, following the FTC’s example, separate fact from fiction?

eCommerce 230

eCommerce Technology Supplies Blog 230

Retail TouchPoints

JANUARY 18, 2024

Globally, consumers are downloading more apps than ever before, yet retention of those new app customers is an ongoing issue. While brands can keep more customers coming back to apps by improving features themselves — and optimizing onboarding and opt-ins — they must also focus on how today’s consumers prefer to interact with brands.

Retail 290

Retail Customer Loyalty Games Reference 290

Groove

APRIL 4, 2024

Ever wonder how your Shopify store is doing against the competition? Through our 15+ years in business, we have seen first hand that our client base wanted to see how they compared to their competition. Join The Shopify Benchmark Group How Do I Join The Shopify Performance eCommerce Benchmark Group?

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Shopify Payment Services eCommerce Merchant Services 150

Retail TouchPoints

JUNE 22, 2023

While Urban Outfitters ’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation of life,” when they’re starting careers and families, according to Chief Marketing Officer Elizabeth Preis. But you can’t get lazy.

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Customer Clothing Consumer Fashion 256

Retail TouchPoints

FEBRUARY 8, 2023

The State of the Union: Paid Advertising In the current market climate, running paid ads would only burn a hole in your pocket. Until the cost of digital advertising comes down, retailers can focus on new customer acquisition and retention tactics that won’t break the bank. Prioritize content marketing. in Q1 of 2021.

Social Media 232

Social Media Retail Customer Retention Consumer 232

Kissmetrics

MAY 18, 2021

Below, we’ll cover why CRO programs matter, how to create them, and what success in this space really looks like. Conversion Rate Optimization (CRO) programs are digital marketing strategies that help to improve conversion rates on websites or apps. This means top advertisers are outperforming competitors by more than double.

eCommerce 280

eCommerce SEO Improvements Document 280

Kissmetrics

DECEMBER 29, 2021

Here, you can see valuable insights on how well your show is performing, including hard-to-find data like when listeners start and stop listening, the exact types of devices they use (e.g., mobile vs. speakers) and how listeners found your show. mobile vs. speakers) and how listeners found your show. That’s not all.

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Management Download Information Other 249

Retail TouchPoints

APRIL 11, 2023

Why Returns are the Key to Customer Retention and Loyalty Returns too often have a negative connotation among retailers, and without a change in the narrative they will lose the ability to build a loyal customer base. For some, however, this trade-off comes at the price of navigating frustrating and, at times, confusing return policies.

Customer Retention 254

Customer Retention Customer Loyalty B2B Customer 254

Omnisend

AUGUST 17, 2021

Nowadays, every aspect of your marketing performance can be measured with ecommerce analytics tools , compared to ecommerce benchmarks , and acted upon with marketing strategies that give you the very best chance of success. But where to start? Reading Time: 5 minutes. Ecommerce Analytics 101. Customer Profiles.

eCommerce Analytics 148

eCommerce Analytics eCommerce Customer Retention Shopping Carts 148

Retail TouchPoints

MARCH 10, 2023

Seeking out credible data takes organizations down one of many paths, the most common being conducting market research and relying on web traffic data. The Primary Challenge of Third-Party Cookies Let’s start here. Market research is collected with your customer’s permission. There’s nothing sneaky about market research.

Marketing 225

Marketing Customer Retention Consumer Information 225

lateshipment

JULY 31, 2023

Every e-commerce business has a unique value proposition that comes out from meticulously analyzing market gaps and caters to every need of the customer. But how can you achieve this edge? Here’s compelling reasons why keeping tabs on your competitors is important: Analyzing Market Gaps: There’s always new needs rising in your market.

eCommerce 130

eCommerce eCommerce Marketing Marketing Social Media 130

Kissmetrics

JANUARY 3, 2022

Because many new marketing campaigns don’t have the right customer research, ideal client avatars, personalization, or segmentation. These factors are important, and it is why account-based marketing is a great opportunity. What Is Account-Based Marketing? Examples of Account-Based Marketing. Why are these numbers so low?

Presentation 270

Presentation Marketing Webinar PPC 270

Smile.io

APRIL 6, 2023

Well, believe it or not, one of the most sustainable ways to improve your customer acquisition cost is through customer retention. By the end, we guarantee you’ll have the proof you need to believe that retention marketing is worth adding to your marketing toolbox. Source: Smile.io Source: Smile.io

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Customer Customer Retention Blog eCommerce 96

Retail TouchPoints

APRIL 28, 2023

The True Creators Program is designed to provide several emerging designers with the resources, from manufacturing to materials and marketing support, to craft and launch limited collections for the brand. Starting as a Senior Designer in 2006, he worked his way up to VP of Innovation before he left the company in 2017.

Social Media 255

Social Media Fashion Mobile Consumer 255

Smile.io

APRIL 30, 2024

Starting in 1949 with simple plastic bricks, LEGO© has continuously evolved, adding new products to its collection.  The Challenge: earning customer loyalty in a competitive niche market  As a custom LEGO© minifig seller, The Minifig Co. operates in a competitive market, competing with a giant toy brand.

Toys 62

Toys Customer Retention Information Social Media 62

Ecommerce Platforms

JUNE 20, 2022

So in this article, we'll cover how to start a subscription business, with thoughts on why subscription businesses are so popular, the different types of subscription business models, along with best practices to get you started. How to Start a Subscription Business with a Platform and App. Table of contents.

Subscription 220

Subscription Shipping Costs Merchant Services Payment Services 220

Omnisend

JANUARY 10, 2024

Instead, you have to nurture them throughout your relationship with them through a lifecycle email marketing approach. To help you build a rock-solid email lifecycle marketing strategy, we’ve put together tips and examples you can use for inspiration. Let’s get started. Get it now See pricing What is lifecycle email marketing?

Marketing 88

Marketing Customer Retention Social Media Customer Loyalty 88

Retail TouchPoints

NOVEMBER 14, 2022

But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Research finds the global market size for AI in retail is expected to grow drastically, from $4.84 Enter artificial intelligence (AI). billion in 2021 to $31.18 billion in 2028.

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Customer Loyalty Operations Improvements Customer Experience 320

Retail TouchPoints

JULY 21, 2022

But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. adults and 125 marketers. Ongoing political tensions and the recent overturning of Roe v.

Marketing 273

Marketing Consumer Information Customer Retention 273

Omnisend

MARCH 22, 2023

This can help not only with purchasing behavior, but also with customer retention. There are different types of rewards and recognition programs that businesses can offer their consumers, but the challenge lies in how well the loyalty program objectives are met—such as helping the business grow or raising brand awareness.

Customer Loyalty 155

Customer Loyalty Customer Customer Retention Recommendation 155

Kissmetrics

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. Take my case for example. I worked hard.

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