Retail TouchPoints

APRIL 20, 2022

While online platforms and communities like Instagram are the “cornerstone” of the brands’ digital footprints, Del Fante explained that each physical location presents a unique opportunity to “express our brand in a way for us to retain customers. The legal cannabis market was valued at $12.81 billion globally by 2026.

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DECEMBER 1, 2021

Data and analytics play considerable roles in marketing. This is why Google Data Studio is a program every marketer should try out. You can use it to create centralized reports from different data sources from across the web—or even your platform. Why Should You Use Google Data Studio? Easy-to-use Dashboard.

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Kissmetrics

JUNE 10, 2021

Additionally, many third-party applications require privacy policies to use their services. Additionally, many third-party applications require privacy policies to use their services. Examples of this include Google Analytics , Google Play, Apple App Store , and Google AdSense. So, how do you create a privacy policy?

Document 278

Document Shopify Information eCommerce 278

Kissmetrics

JULY 28, 2021

Let’s go over what a good content strategy contains and how to create one. Let’s go over what a good content strategy contains and how to create one. Once you have clearly defined your goals, you can determine if a content strategy is actually the best way to achieve them.

Social Media 329

Social Media Improvements Information B2C 329

Kissmetrics

DECEMBER 8, 2020

If you’re using your mobile ads to sell, sell, sell, you may be wasting a lot of your ad spend, to be honest. I’m going to tell you why that’s the case. And then I’ll show you how to start doing that. In this article, we’ll discuss why the most successful mobile ads are the ones that promote audience engagement.

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Kissmetrics

JULY 30, 2021

After all, with so much competition out there, it’s important you stand out from the crowd and grab someone’s attention right away, right? URLs matter. Let me show you why link shortening is worth your time and what link shoortening alternatives to Goo.gl Why Should You Use a Link Shortening Tool?

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Kissmetrics

OCTOBER 30, 2017

It was also a great use of Arby’s social media persona. Why did it work so well? The most successful marketing is timely and relevant, and as I’m about to explain, that’s all that matters. It doesn’t matter if you have millions of social media followers. It doesn’t matter if you have millions of social media followers.

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Kissmetrics

SEPTEMBER 1, 2021

However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. Why Do You Need a B2B Content Marketing Strategy?

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APRIL 6, 2021

Which is why you might be considering getting a Google Adwords certification. Since Google is the most popular search network on the web right now, they need to use it. If you own a PPC agency, how are you supposed to compete with so many other companies? Does Google AdWords Certification Really Matter?

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PPC Recommendation Social Media Mobile 298

Retail TouchPoints

MARCH 14, 2023

No matter what the channel, however, there will always be customers who second-guess their purchase, have something arrive too late for its intended use or receive something other than what they expected. Managing them correctly is just as important as any other part of the customer journey.

Shipping Costs 263

Shipping Costs Retail Fulfillment Channel 263

Kissmetrics

JULY 31, 2021

Are you making the most out of the data you can get about your website from Google Analytics (GA)? Let’s learn what GA is and how to use it to improve your website’s metrics. What Is Google Analytics? Google Analytics is a free tool to track user behavior on your website.

Shopping Carts 206

Shopping Carts Information Mobile eCommerce 206

Kissmetrics

JANUARY 18, 2022

Why Should You Consider a Landing Page Builder? I know you don’t have the time or bandwidth to sit and fiddle with back-end code and figure out how to design a beautiful landing page. I know you don’t have the time or bandwidth to sit and fiddle with back-end code and figure out how to design a beautiful landing page.

Payment Services 262

Payment Services Mobile Marketing Blog 262

Kissmetrics

DECEMBER 16, 2021

At the time of writing this, InternetLiveStats shows that over 5 billion people are using the Internet. That’s why eMarketer estimated that digital ad spending will grow to $191.01 Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. Most people have. That’s a lot of people!

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

Kissmetrics

OCTOBER 7, 2021

Why Are Third-Party Cookies Going Away & Why Does it Matter? Whenever you use the internet, especially on browsers like Chrome, your actions are tracked through cookies. When creating paid ad campaigns on browsers and social media platforms, you need customer details to customize the copy.

Marketing 264

Marketing PPC Social Media Books 264

Kissmetrics

MAY 27, 2021

It’s clear why SEO is a top priority for marketers. This post dives deep into technical SEO and how you can use it to increase organic traffic , show up in search, and improve your overall site experience. Why Is Technical SEO Important? Customers excitedly click the link to read your article. Yet, only 0.78

SEO 363

SEO Social Media Mobile Improvements 363

Kissmetrics

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. But regardless of how much experience you have and the results you’ve achieved in the past, you know there are always new ways to boost your performance. Google AdWords: Keyword Planner.

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Marketing Social Media Blog Improvements 362

Retail TouchPoints

NOVEMBER 10, 2023

Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place. Retail media vs. Commerce media Why is there so much excitement about retail media? Why is retail media growing so fast?

Retail 298

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Kissmetrics

SEPTEMBER 29, 2020

Did you know TikTok has around 100 million monthly active users within the US? However, if you’re new to TikTok, you may not know how you can use it to market your company. Below we’ll explore how and why you should use TikTok as a marketing channel to take your business to the next level.

Marketing 362

Marketing Social Media SEO Channel 362

Kissmetrics

JUNE 15, 2021

If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place. Read on to learn how marketers can take advantage of the unique capabilities of this platform and why you should consider giving this content platform a whirl. Wondering how these writers get paid?

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Payments Payment Services SEO Article 345

Kissmetrics

FEBRUARY 4, 2020

If you want to get traffic from Google, how would you go about it? But what if there was another way to get traffic from Google? A way that didn’t take as long as SEO and didn’t cost money like paid ads. And no, I’m not talking about Google News… there is actually an easier way. Just look at the screenshot above.

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Kissmetrics

OCTOBER 27, 2020

The first group go out of their way in search of what they need. Either way, whether this article was forced on you ( outbound ) or you researched and found it yourself ( inbound ), the point is that you’re still here. That is, those who go out of their way to find your product or service when they need it.

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Marketing Social Media Article SEO 291

Kissmetrics

OCTOBER 18, 2020

Are you looking to double the customers that walk in your store, office, workplace? Why hot you ask? Because Local SEO is the best way to catch people looking to BUY now and narrow their choices only to your exact products and services. Then let’s begin with… 3 Ways an SEO Consultant Can Help Grow Your Business.

SEO 275

SEO Social Media Blog Marketing 275

Kissmetrics

JUNE 2, 2021

It’s simple: websites are essential for attracting new customers. A website proves invaluable in other ways, too, like showcasing your products and increasing leads. If you’re a small business that just wants to let customers know who you are and what you do, a free Google website may be just what you’re looking for.

eCommerce 278

eCommerce Social Media SEO Other 278

Kissmetrics

MAY 18, 2021

Below, we’ll cover why CRO programs matter, how to create them, and what success in this space really looks like. Usually, a CRO program finds drop-off points or obstacles on a website, analyzes how and why they are occurring, and then helps you develop new ways to ensure future conversions.

eCommerce 280

eCommerce SEO Improvements Document 280

Kissmetrics

JULY 29, 2021

There’s one tactic I use above all others to generate new leads: A lead magnet. Let’s take about how lead magnets work and explore how to create one that drives leads. How Lead Magnets Can Grow Your Business. Check out the third column on the far right to see which one won: It wasn’t even close!

Customer 360

Customer Books PPC White Paper 360

Kissmetrics

NOVEMBER 20, 2020

So, how do you get a competitive edge? By using dropshipping tools to get the most out of your dropshipping business. Using the dropshipping model, your store markets a third-party’s (a wholesaler or manufacturer) products. The issue is, you’ve still got to invest in and warehouse stock — unless you use dropshipping.

eCommerce 298

eCommerce Shipping Costs Shopify WooCommerce 298

Kissmetrics

DECEMBER 2, 2021

That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. Use these nine digital marketing holiday tips to guarantee a holly-jolly holiday season. To put it another way: If you haven’t already started planning your strategy, start now.

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Marketing Shipping Costs Gifts Beauty and Health 307

Kissmetrics

NOVEMBER 19, 2021

Finding prospective customers or “leads” for your business is no easy task. What’s more, customers evolve, so you must constantly adapt your strategy to suit your customers’ expectations. What’s more, customers evolve, so you must constantly adapt your strategy to suit your customers’ expectations.

Webinar 297

Webinar Social Media B2C B2B 297

Kissmetrics

JULY 5, 2021

That’s why we’re taking a closer look at automated video creation and some of the best tools your brand can use to expand its content strategy. Here’s how. Plus, having long-form content that’s well produced arms you with plenty of future clips to use. Video content creation can be a massive headache.

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Social Media Reference Marketing Presentation 316

Kissmetrics

OCTOBER 13, 2021

We’re going to cover how to put that information to good use—but first, let’s cover why A/B testing matters in digital marketing. Why A/B Testing Is Crucial to Digital Marketing Success. Instead, they’re making decisions based on how specific changes impact traffic, sales, and ROI.

Social Media 290

Social Media Improvements Information Other 290

Kissmetrics

APRIL 21, 2021

billion listings, how can you make sure you stand out from the crowd? One way to ensure you’re getting your products in front of the right audience is to make use of eBay ads. One way to ensure you’re getting your products in front of the right audience is to make use of eBay ads. 3 Types of eBay Ads.

Beauty and Health 262

Beauty and Health Recommendation eCommerce Platforms Shipping Costs 262

Kissmetrics

FEBRUARY 10, 2021

Here’s how to do it. Before I dive into the specifics of building one, it’s important to define the key components of a funnel and how they should work together to make sales. The top of the funnel is the point where customers (or potential customers) are figuring out that you exist. Top of the Funnel.

PPC 315

PPC Social Media Books Improvements 315

Kissmetrics

MARCH 5, 2021

Maximizing your conversion funnels can only happen when you experiment with each element of customer interaction, dig deep into the analytics and then optimize the design. Create Google Analytics Goals. Your first step to building a well-built online conversion funnel is to set up a goal in Google Analytics.

Download 292

Download White Paper Article Improvements 292

Kissmetrics

DECEMBER 9, 2020

In many ways, it’s already started. According to Gartner , 30% of companies will use machine learning in one part of their sales process by 2020. Below, I’ve covered five ways you can use machine learning to supercharge your digital marketing efforts. Using Machine Learning to Improve Your Marketing.

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Improvements Marketing Toys Consumer 313

Kissmetrics

DECEMBER 18, 2020

As such, e-commerce store owners need to find innovative ways to stand out from the crowd. Users could shop for anything they wanted right from their mobile devices. Due to how it attracted crowds of shoppers, the platform quickly became popular, with Wanelo’s site boasting as many as 11 million active users. What Was Wanelo?

Merchant Services 363

Merchant Services eCommerce Social Media Customer Loyalty 363

Kissmetrics

APRIL 22, 2021

Tracking and optimizing this metric can help you understand how effective your email content is in engaging your customers. This post explains why your click-to-open rate matters, how to improve it, and how to create effective marketing emails that your customers want to read.

Improvements 257

Improvements Outdoor eCommerce Marketing Marketing 257

Kissmetrics

JUNE 22, 2021

How do you capitalize on these opportunities? If you’re new to Facebook marketing, let me walk you through using the tools available to your advantage. If you’re new to Facebook marketing, let me walk you through using the tools available to your advantage. Why Should You Use Facebook Marketing? With over 2.74

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Marketing Social Media eCommerce Events 359