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A Starter Guide to Google Ads Manager Accounts

Kissmetrics

If your business has complex advertising needs, there’s a good chance Google Ads Manager can help. Rather than having your PPC spread out across several separate Google Ads accounts, Google Ads Manager brings all of your paid ads together in one place. What Are Google Ads Manager Accounts? Improve ROI.

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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share.

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The Critical Element Missing from Many eCommerce PPC and SEO Campaigns

Inflow Insights

I was the agency’s first Strategic Marketing Manager, and my job was to reach out to our top clients to sell them on a more complete marketing strategy, as opposed to the individual SEO and paid search programs that they were already paying for. Managing my agency’s sales helped solidify my feelings around the importance of CRO.

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Why Your Team Needs a Growth Manager

Kissmetrics

Growth hackers…growth managers…growth marketers — startups these days are all about growth. Let’s jump right in: Growth Manager, Growth Hacker, Growth Marketer? But the overall concept is the same: If you’re a growth manager, you balance your time between initiating and nurturing the growth of the company.

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What is an Ecommerce Manager?

FastSpring

And who manages the ecommerce team that creates a seamless online customer experience? Yep, the Ecommerce Manager gets to do it all. Essentially, an Ecommerce Manager oversees all online activities and maintains the company’s brand on all digital properties. So, let’s get into how an Ecommerce Manager gets it all done.

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Pay Per Click Advertising Platforms You Need In 2022

Groove

Easily Manage Retail Campaigns. Like Google and Facebook Ads, Twitter Ads operate on an auction system , which means that advertisers bid on the ad space for each audience that they want to use. YouTube PPC Ads. Twitter Ads charge advertisers each time the marketing objective of the ad is achieved.

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Product IQ: The Missing Ingredient In Most PPC Campaigns

Store Growers

First a little background on the business I was working with: established ecommerce operation (> 5 years), doing high 6 figures a year in ecommerce sales, solid base or repeat customers, strong organic presence, a bit of email marketing and Google Ads campaigns that were running on autopilot. Adding Product IQ (Client Case Study).

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