Remove articles tags Data Capture
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Using VR To Understand Consumers In A Post-COVID-19 World

Retail TouchPoints

Recently, the support of eye tracking by virtual reality (VR) headsets has made a new dimension accessible for data collection. This article will highlight the benefits of eye tracking in 3D environments such as VR, and how it’s revolutionizing consumer research. This means it’s simple to tag objects and differentiate stimuli.

Consumer 306
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6 Engagement Marketing Metrics & How to Improve Them

Kissmetrics

Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing. In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. When it comes to earned media, influencer marketing is more popular than ever.

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How to Pull Content Ideas From What’s Trending on YouTube

Kissmetrics

That means you don’t have to worry about checking the term’s search volume or any other metrics before creating an article. When there are a dozen articles on the topic, readers will likely skim all of them. When you’re only one of a handful of articles, readers will be forced to engage deeply with your piece. Check the Tags.

Article 293
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Demystifying text message marketing

GetElastic

Every marketing professional knows that an email open rate over 20% is above-average and click rates of over 3% are reserved for the most-engaged customers (sports fans, hobbies, etc). All marketing professionals are aware of and work within compliance in the email space (no doubt complicated by GDPR over the last few years).

Marketing 148
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Inbound Call Tracking for eCommerce: A Guide to Conversion Tracking

Inflow Insights

Editor’s note: This article was originally published in 2019. But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy. Knowing this data is huge for the continuous improvement of your marketing efforts.

PPC 115
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Pros and Cons of HubSpot: Choosing the Right Tool

Groove

HubSpot is a cloud-based, software-as-a-service company that offers a full stack of marketing, sales, and service software for your business. HubSpot can help B2B and B2C marketing strategy with three main tools: Marketing Hub, Sales Hub, and Service Hub. The Evolution of Inbound Marketing. HubSpot Tools.

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ActiveCampaign Review: Email Marketing with Marketing Automation

Ecommerce Platforms

Welcome to the world of email marketing. As a matter of fact, 80% of retail business owners agree that email marketing is their principal customer retention driver. Your online store is pretty much surviving below its potential if you’re yet to fully leverage email marketing. Marketing Automation. It’s cheap. I think not.

Marketing 112