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Touchland CEO Reveals 5 Social Media Best Practices for the Holidays

Retail TouchPoints

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. Lisbona shared insights and best practices to help brands fine-tune their social strategies as the holiday season progresses.

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How to Choose The Right Social Media Agency

Kissmetrics

The power of social media as a marketing and advertising channel is hard to deny. 42% of all Internet users use social networks to find more information about brands. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It higher win rates and 18.1% Increase Brand Awareness.

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10 Technology and Social Media Documentaries For Marketers

Kissmetrics

Watching a social media or marketing documentary gives you insights you never get in a class and spells out the pros and cons better than any course ever could. The Social Dilemma. Additionally, it examines the effects of social media on people’s mental health and how it affects society as a whole. The Great Hack.

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The Ultimate Guide to Social Media for E-Commerce

Kissmetrics

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. 14 Steps for E-Commerce Companies to Find Success Using Social Media.

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How to Write Perfect Paid Social Media Marketing Objectives (With Examples)

Kissmetrics

And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. Why Is It Important to Set Paid Social Marketing Objectives? Having this marketing objective clarifies your key goals and can help you build an effective social media marketing strategy.

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Personalization Meets Peer Influence: Top Visual Content Trends in Ecommerce

Retail TouchPoints

Where we see personalized content utilized most frequently is in product recommendations, whether it’s when a shopper first arrives on the retailer’s site or via a ‘Customers Also Viewed’ carousel of images on a product page. This can bleed over into targeted email campaigns or even social media ads.

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The Key to Keeping Customers Engaged and Combating the Paradox of Choice — Personalization

Retail TouchPoints

This allows us to be constantly innovating to meet niche user needs and preferences. For both new and returning customers, it’s important to ensure that shoppers receive personalized suggestions, that their prescription is saved at checkout and that we are consistently recommending new styles and sizes we know will work.

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