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Seen and Heard at #NRF2024: 5 Trends from the Big Show

Retail TouchPoints

It was the growth of what we first called multi-channel, which then became omnichannel, and then we saw the growth of the brands born on the internet.” I’ve been through restructurings and Chapter 11s, and I both don’t recommend it [on a personal level] and do recommend it [as a learning experience].

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It’s Official – Amazon is an Ecommerce Enabler First and a Retailer Second

Retail TouchPoints

(Photo courtesy Amazon Accelerate) Warehousing, fulfillment and delivery through FBA, which now extends beyond orders made on Amazon to orders made on sellers’ DTC sites with Buy with Prime. Sellers also can benchmark the response to their products against those of other sellers in the same category and identify areas for improvement.

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How Google’s Approach to Attribution is Changing and Why It Matters for Ecommerce Companies

Retail TouchPoints

In other words, DDA based on machine learning is now the recommended and default model. A major problem is that first-click has applications (like showing the power of certain channels or campaigns in attracting first-time users) that shouldn’t be overlooked. Relying on Google means giving up that option.

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Generative AI for Personalized Service and a Competitive Edge in Ecommerce

Retail TouchPoints

This applies across the customer shopping journey, from customized recommendations to predicting consumer behavior and product demand as well as creating more seamless omnichannel experiences. With AI, brands can analyze customer behavior across shopping channels to provide highly customized product suggestions.

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The Top Ecommerce Trends You Need to Know About for 2020

SellBrite

If you’re looking for ideas to improve and expand your own online retail business, check out what to expect in ecommerce trends in 2020. The beauty brand makes personalized product recommendations via email based on customers’ past purchases and browsing history and provides exclusive offers to subscribers. An Emphasis on Simplicity.

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The Rise of Real-Time CDP

Retail TouchPoints

During the pandemic, people dramatically changed the way they viewed products and services and the way they shopped, and this trend is set to continue and evolve in the days to come. A real-time CDP will help retailers keep track of customer behavior across channels to provide a ‘phygital’ or ‘omnichannel’ experience to customers.

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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

The ways customers move across channels at different points of the shopping journey. As consumers progress through the consideration stage, other channels such as company websites and review or ratings repositories surge in importance, while things like social media and word-of-mouth become less important.