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February 2024 SEO News Recap

ROI Revolution

Welcome to our February 2024 SEO News Recap! This month, we have the latest news on TikTok SEO, a new name for Google’s AI, residual impacts from last year’s Helpful Content Update, and more. If your business doesn’t yet have a TikTok presence, it might be time to consider whether the platform is a good fit.

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The Ongoing Battle to Protect Consumer Payment Card Data

Retail TouchPoints

Using our payment card whilst we shop online rarely gives us pause, and the many millions who buy online generally trust the system. However, the recent busy shopping season means it’s a good time to remind ourselves that there is an ongoing battle to make sure that the payment card data of your customers remains secure.

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An In-Depth Guide to Google Analytics 4

Kissmetrics

With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too. Google Analytics 4 was designed to be the latest generation of web analytics platforms—providing a base for marketers around the world to effectively analyze important customer usage metrics.

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B&M Continues Strong Profitable Momentum

365 Retail

B&M has released a promising trading update for the first quarter of its FY24. This healthy growth has been driven by consistently strong and positive LFL transaction numbers and spans both grocery and general merchandise categories. “The business is well positioned as we start to transition to our autumn winter season.

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May 2023 SEO News Recap

ROI Revolution

Welcome to your May 2023 SEO News Recap! Last month , we shared the latest news about AI and SEO, the impacts of a core update from March, a change coming to attribution models in GA4, and more. We want you to feel confident about using GA4 to meet your business needs.

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How to Find Instagram Influencers

Kissmetrics

US businesses also love the social channel, and about 71% use it to connect with their market. As the site continues to grow exponentially, businesses and brands everywhere are also leveraging the social network by working with Instagram influencers. This is excellent news for startups and small businesses.

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20 Secrets to Boost Your Facebook Organic Reach

Kissmetrics

The encouraging news is social media reach is still massive. There are two major reasons Facebook organic reach continues to drop: More content: More content is being published than there is news feed space for it to be shown. Personalized news feeds : Facebook provides the most relevant content to each user. Not any more.