ROI Revolution

MAY 6, 2021

Of course mobile, social and physical commerce aren’t too far behind on the priority list. To make the customer journey between all of these channels seamless, retail leaders are making sure a holistic omnichannel strategy is a part of their digital transformation. An omnichannel approach can be a big revenue driver.

Omnichannel 135

Omnichannel Merchant Services Social Media Payment Services 135

Retail TouchPoints

AUGUST 30, 2023

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Offering shoppers more information can increase the likelihood of engagement and create a more holistic omnichannel experience.

Shipping Costs 215

Shipping Costs Improvements Live Chat Retail 215

Retail TouchPoints

MARCH 4, 2024

.” Takeaway 2: Understand their Sources of Influence Gen Alpha’s parents (who are largely millennials) had early access to social media and the broader internet. What they didn’t have, however, was real-time access to social media creators and professional influencers who monetize their reach and influence over their audiences.

Social Media 278

Social Media Beauty and Health Games Merchant Services 278

Algopix

DECEMBER 26, 2021

Built his survey and data company to ‘study emerging trends among early adopters, market mavens, and influencers.’ 4: Sri Rajagopalan is not only the Chief Omnichannel Customer Officer for General Mills. The post 10 eCommerce Influencers to Follow on Social Media appeared first on | Algopix.

Social Media 111

Social Media eCommerce Presentation Events 111

Omnisend

DECEMBER 15, 2020

The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. What is Omnichannel Support? Benefits of Omnichannel Customer Support. Learn more!

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

ROI Revolution

MAY 20, 2021

For consumer packaged goods (CPG) brands, in particular, this change in the way consumers shop necessitated a different approach: omnichannel. Director, GM of Omnichannel at BigCommerce. But the reassuring strength of an omnichannel sales approach is that it’s a risk mitigation strategy at its core. Claim your copy!

Omnichannel 109

Omnichannel Payment Services Social Media BigCommerce 109

Optimizely

MAY 3, 2018

If you hear the words “omnichannel marketing strategy” and get the same urge to Google, you’re not alone. Omnichannel is simultaneously one of the most buzzed-about concepts in marketing, and one of the least understood. What is omnichannel marketing? First, let’s put omnichannel in context. But don’t panic!

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Omnichannel Marketing B2C Channel 220

Smile.io

APRIL 15, 2024

A refreshed mobile app experience As a brand that relies heavily on its brick-and-mortar retail locations, PetSmart needs to provide an optimized omnichannel customer experience. A connected omnichannel loyalty experience that works in-store and online.    That’s where a mobile app is so valuable. 

Social Media 74

Social Media POS Gifts Events 74

Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value.

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

SellBrite

SEPTEMBER 5, 2020

Omnichannel marketing strategies for your business involve having and maintaining a presence across several online and offline channels in order to offer a unified experience for customers. Studies have shown that customers exposed to three or more marketing channels are 250% more likely to purchase from a brand. Source: Big Commerce.

Omnichannel 99

Omnichannel eCommerce Marketing Social Media 99

Kibo

NOVEMBER 1, 2021

Omnichannel shopping isn’t just a passing trend. When Google mapped the post-pandemic shopping journey, they found that consumers use multiple online and offline sources to research products, including search engines, online video, social media, in-store browsing, TV ads, word of mouth, and more. Source: Google.

Omnichannel 114

Omnichannel Management Multichannel B2C 114

Retail TouchPoints

MARCH 25, 2022

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. Shopping with a PC or smartphone only ranks second and third in the PwC study. Are you Listening?

Payments 258

Payments Payment Services Social Media Electronics 258

Retail TouchPoints

SEPTEMBER 29, 2022

In the 11 years since, Snapchat has evolved to more closely resemble its social media counterparts (which in turn have adopted many Snapchat-style functionalities). AR’s ubiquity can be attributed to the fact that the vast majority of people have a cell phone in their pocket and are social media users.

Social Media 232

Social Media Consumer Events Technology 232

Retail TouchPoints

NOVEMBER 14, 2023

The 2023 American Express Shop Small Impact Study reveals that most consumers (78%) believe that small businesses are “essential to their community.” However, given the current economic environment, 88% of small businesses indicate that they need support from customers in their communities.

Small Business Retail 250

Small Business Retail Social Media Outdoor Consumer 250

Retail TouchPoints

SEPTEMBER 20, 2022

The webinar series will feature advice and insights from top industry experts and retail executives across 20 deep-dive webinars, supplemented with newly released research, use case examples and retailer case studies. Omnichannel Strategies. Business Agility and Innovation. Personalization. Register for #RSP22 here. .

Webinar 221

Webinar Omnichannel Payments Payment Services 221

Retail TouchPoints

SEPTEMBER 6, 2022

Their preferences and values are making it more convenient and spontaneous…more interwoven with social media…and in some cases, more like a game. At the same time, just to complicate things further for retailers, Gen Z actually likes to shop in physical retail stores, according to the study.

Merchant Services 250

Merchant Services Payment Services Financial Services Omnichannel 250

Kibo

JUNE 10, 2021

Omnichannel commerce is a strategy that connects every sales channel that consumers use to interact with a retail brand. This may include a brand’s website, social media accounts, mobile app, or physical stores. An omnichannel strategy seeks to deliver a cohesive message across all channels. Why Is Omnichannel Important?

Omnichannel 62

Omnichannel Multichannel Social Media Channel 62

Retail TouchPoints

JUNE 7, 2023

That’s according to a recent study by the ICSC that surveyed Gen Z consumers, defined by the Pew Research Center as those born between 1997 and 2012. The study found that four out of five are worried about the health of the U.S. Almost all of Gen Z chooses to shop in person; they are truly the omnichannel shopper,” said Cegielski.

Food and Beverages 259

Food and Beverages Travel Hobbies Shipping Costs 259

Retail TouchPoints

JANUARY 4, 2023

While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. Still, only 50% of online stores allow shoppers to sort by availability , according to the Omnichannel Retail Index. Beyond the Shelf.

eCommerce 251

eCommerce Omnichannel Comparison Shopping Recommendation 251

Retail TouchPoints

DECEMBER 14, 2021

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. Not all brands, social media influencers and brand ambassadors are a good fit together.

Social Media 310

Social Media Events Document Marketing 310

SellBrite

JANUARY 5, 2018

Omnichannel strategies have the power to create memorable, lasting experiences for consumers. Omnichannel is a new type of strategy that is tough to implement. Thankfully, there are a few companies that are already leading the charge in omnichannel eCommerce. What a perfect omnichannel eCommerce strategy looks like.

Omnichannel 149

Omnichannel eCommerce Customer Multi-channel 149

RTP blog

AUGUST 16, 2017

The RTP team discusses what these contradicting strategies may mean for retailers, and how they can strategize effectively when faced with industry studies that could be counter-intuitive. If they’re Millennials or Gen Zers who want to share their shopping journey on social media, create an experience that they can share on Instagram.

Omnichannel 150

Omnichannel Retail eCommerce Platforms Fulfillment 150

Retail TouchPoints

FEBRUARY 25, 2022

A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Similarly, 46% of Americans think they are better because they can interact and socialize with their friends more easily while shopping.

Social Media 299

Social Media Retail Events Channel 299

Retail TouchPoints

JUNE 19, 2023

Our recent study conducted with IHL, How Retailers Win Loyalty in an Omnichannel World , looks into the need for all retailers to take a firm hand in optimizing their inventory. Here we’ll look into the study findings on a sunnier topic for physical retailers: impulse spending. Electronics had the lowest percentage, at 13.6%.

Online Retail 232

Online Retail Hobbies Department Stores Social Media 232

GetElastic

APRIL 11, 2023

This approach also enables businesses to provide a more seamless and consistent experience across multiple channels, from desktop to mobile to social media. According to a study , over $1.65 With this headless commerce trend, social media can now be used for more than just colorful posts and ads or for building brand awareness.

Payment Services 147

Payment Services Payments Social Media Mobile 147

Retail TouchPoints

JANUARY 11, 2021

With consumer shopping more disjointed than ever before, retailers can find a competitive advantage in a robust omnichannel experience informed by consumer behavior across channels. A recent study found that only 22% of D2Cs surveyed experienced a sales decline. Real-time data is the key for 2021. The auto industry speeds to digital.

Small Business Retail 233

Small Business Retail Retail eCommerce Social Media 233

Retail TouchPoints

MAY 18, 2021

The study also revealed that many of these behavioral changes are here to stay: 95% of consumers said they expect at least one COVID-related lifestyle change to be permanent. There’s heightened sensitivity when your brand is being judged by news, tweets and social media.

eCommerce 177

eCommerce Shipping Costs Fulfillment Supplies 177

Retail TouchPoints

MARCH 21, 2023

“Omnichannel” has been an aspiration for brands for many years now, but while it used to refer to the merging of a retailer’s brick-and-mortar and ecommerce operations, it now means something very different. Like gamblers, sellers spend an inordinate amount of time studying the game and finding minute ways to eke out an advantage.

eCommerce 276

eCommerce Fulfillment Shopify Omnichannel 276

Retail TouchPoints

OCTOBER 6, 2023

The brand, lauded for always pushing creative limits, is a textbook case study on ways to tap into culture to drive brand awareness and acquisition. Liquid Death spotlights social media haters by releasing albums that put the negative reviews to music. And as they say, the rest is history.

Food and Beverages 231

Food and Beverages Social Media Marketing Consumer 231

Retail TouchPoints

JULY 19, 2022

Retail has set the standard for media networks, with brands like Ulta and Target making concerted efforts to boost their ad sales technology. The industry offers a wide variety of advertising opportunities across various consumer touch points, from inside physical storefronts to offsite digital locations like social media and display.

Retail 249

Retail Multi-channel Omnichannel Technology 249

BigCommerce

SEPTEMBER 12, 2017

Get your free comprehensive omnichannel report now. Square defines it as: “Meeting people on the channels where they are shopping and buying, whether it’s in a physical store or an online store or on social media, and connecting the dots between those channels. You’ll see this trend pop up throughout the study.

Channel 420

Channel Shipping Costs Consumer Multi-channel 420

Retail TouchPoints

AUGUST 3, 2023

In a recent study, Meta reported a 63% higher conversion rate from lo-fi (low-fidelity) content in comparison to studio-produced content. Retail brands have ongoing discussions on the idea of omnichannel marketing, but so far the majority of this has only been in theory. Chucking the expensive commercials.

Marketing 236

Marketing Retail Social Media Consumer 236

Retail TouchPoints

MARCH 22, 2023

In this article, you’ll learn about: The 3D billboard trend; Science and psychology behind 3D ads; How 3D ads are more effective than 2D ads; Benefits of 3D advertising; Brand case studies; and Future outlook of 3D visualization. Studies show that 3D visualization increases customer attention and memory recall. What is a 3D Billboard?

Social Media 267

Social Media Arts Technology Consumer 267

lateshipment

APRIL 6, 2023

In order to provide a seamless and engaging consumer experience across all touchpoints, including mobile commerce, beacon technology, and CTV advertising, the future of commerce must be fully omnichannel. With emails, social media posts, and in-store signage, customers are made aware of this programme.

eCommerce 130

eCommerce Customer Payment Services Shipping Costs 130

OrderDynamics

AUGUST 30, 2018

The Role of SaaS in Omnichannel Marketing. Social media presence may be inconsistent across platforms. Or the company’s website may not make an obvious connection with that social media presence. Omnichannel Marketing Brings It Together. Omnichannel marketing brings all of a business’ channels together.

Omnichannel 50

Omnichannel Marketing eCommerce Social Media 50

Retail TouchPoints

JULY 23, 2021

Connecting your website to your social media platforms is an effective tactic. Customers can tag your brand on social media, or post pictures wearing your items in real-life situations. Google recently published a study stating that automation helped create more relevant ads for users.

Fashion 263

Fashion eCommerce eCommerce Platforms Social Media 263

Retail TouchPoints

JANUARY 11, 2024

Our recent study also revealed that the majority (75%) of surveyed retail decision makers believe generative AI can be practically deployed in their business, and 78% believe generative AI will impact their industry in the next 12 months. Put simply, generative AI offers unprecedented ease of use to help solve everyday problems.

Retail 230

Retail eCommerce Technology Social Media 230