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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

the past year was the most active to date for passing state-by-state data privacy laws. is weighing national data privacy and security regulation to help companies keep up with the patchwork of state laws. Instead of a one-sided disclosure, data privacy can and should become more of a dialogue and a choice for consumers.

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Balancing Privacy and Personalization: The Key to Customer Loyalty 

Retail TouchPoints

Retailers are facing a myriad of challenges, from tightening budgets, smaller profit margins and financial constraints to clunky legacy infrastructure and increasing competition from major online stores. Customers are also becoming more wary of the way retailers are storing their data. Balancing Privacy and Personalization.

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Six Principles for Redefining Retail with Responsible AI

Retail TouchPoints

Generative AI (Gen AI) has brought about a seismic shift that’s reshaping customer interactions and business operations. As retailers ride the AI wave, it’s important to simultaneously address both the opportunities and responsibilities it brings. Here are six fundamental aspects of crafting a robust Gen AI strategy for businesses.

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Challenging the Way Retailers Think About Traffic Counting

Retail TouchPoints

These are certainly applicable to what we’re seeing in the retail industry right now. We’re seeing a resurgence of retailers placing focus back on their physical stores. Every day, the latest retail headlines are focused on the entrance or expansion of physical retail environments, including Kohl’s , Toys ‘R’ Us , Mizzen+Main and more.

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Could Data Privacy Be Retail’s New Competitive Differentiator?

Retail TouchPoints

Some say that in the new era of retail, data is gold. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. As Privacy Concerns Mount, Transparency and Communication Are Key.

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Salesforce Survey: 36% of Retail Employees Already Using Generative AI

Retail TouchPoints

Retailers have been eager to jump on the generative AI bandwagon: according to a new survey conducted by Salesforce and the Retail AI Council , retail executives estimate that 36% of their employees already are using generative AI today, with that figure projected to rise to 45% by 2025.

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Ecommerce Personalization in the Age of Consumer Data Privacy

Retail TouchPoints

As the benefits of personalization become more apparent, the rise in data privacy concerns and their impact on organizations are beginning to take center stage. How can retailers optimize the shopping experience with data privacy in mind using anonymous or non-personally identifiable information (PII)?

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