Retail TouchPoints

JANUARY 12, 2024

This steady growth is being driven by an increasing number of social media users (expected to reach 5 billion worldwide this year) and the emergence of the “creator economy,” with influencers playing a significant role in promoting and selling products to their audiences. trillion by 2026, more than doubling its current value.

Social Media 300

Social Media Beauty and Health Multichannel eCommerce 300

Retail TouchPoints

MAY 11, 2023

Senate next week about potential regulation surrounding generative AI, Google leaned into the tech at its annual I/O conference for developers , announcing plans to use generative AI to enhance a number of its core experiences, including search. As the CEO of ChatGPT developer OpenAI prepares to testify before the U.S.

Banking 279

Banking Blog Consumer Goods Fashion 279

Retail TouchPoints

JANUARY 20, 2023

Kroger has entered a strategic collaboration with Google Cloud and Deloitte to use cloud technologies that will increase associate productivity across its nearly 2,800 stores nationwide. Kroger worked with Google Cloud and Deloitte to create two purpose-built applications.

Technology 299

Technology Management Events Information 299

Retail TouchPoints

MARCH 18, 2024

Additionally, 93% of these retailers say they’re already using generative AI to support personalization of customer-facing communications like emails and product recommendations. What’s even more remarkable about these adoption rates is how quickly they have risen. The survey, of 1,390 retail decision-makers from Canada, the U.S.,

Retail 306

Retail SEO Operations Consumer Goods 306

Retail TouchPoints

JULY 21, 2023

As people go back to stores, they get to flex that shopping muscle again, but most of ecommerce is just a means to an end. But some brands, like Rainbow Shops , Princess Polly and Too Faced Cosmetics are investing in technology to augment every stage of the online shopping journey.

Technology 240

Technology eCommerce Outdoor Consumer 240

Retail TouchPoints

SEPTEMBER 30, 2022

“Natural” was the word of the day at Google ’s third annual SearchOn event , where the tech giant unveiled a host of new ways it is working to make search, translation, navigation and discovery online work and feel more like it does in the real world. The biggest way Google is doing this is by making its search more visual.

Multi-channel 281

Multi-channel Apparel Events Information 281

Retail TouchPoints

JUNE 3, 2022

Albertsons has introduced consumer-generated ratings and review functionality on 11 of its banners’ sites, including Safeway , Vons , Jewel-Osco and Shaw’s. Customer-generated ratings and reviews empower purchase decisions,” said Jill Pavlovich, SVP of Digital Customer Experience at Albertsons Cos. in a statement.

Customer Experience 262

Customer Experience Technology Customer Consumer 262

Groove

NOVEMBER 10, 2022

Although they had seen limited success through Google and Meta Ads previously, they didn’t feel that they were receiving the maximum return on ad spend possible. In a highly-competitive market such as outdoor products, Cordova Outdoors needed an agency with our expertise to take on the challenge. Background. The Challenge.

Outdoor 370

Outdoor Accessories Merchant Services eCommerce 370

Kissmetrics

MARCH 1, 2021

One simple yet powerful marketing tool you can use to your advantage is the Google Customer Reviews feature. Google has made that easy with Google Customer Reviews. An Overview of Google Customer Reviews. Google Customer Reviews is a service that allows businesses to collect reviews on their website.

Customer 277

Customer Merchant Services eCommerce Social Media 277

Retail TouchPoints

OCTOBER 21, 2021

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. We’re Not a Retailer, We’re Not a Marketplace’.

Merchant Services 298

Merchant Services Small Business Retail eCommerce Information 298

Groove

JANUARY 4, 2021

Continue reading to discover how we helped one client increase conversion rate by 17% and revenue by 22% by utilizing Google Shopping, Search and Display ads as well as streamlining paid media strategies for their new website. Google Shopping, Search & Display Campaigns. The Problem. The Solution.

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

Retail TouchPoints

APRIL 18, 2023

Shopping is everywhere. There are seemingly endless opportunities to shop — or be inspired to shop — in both the physical and digital worlds at any moment. While this new way of shopping holds a lot of promise for brands, it’s not without its challenges. I personally love sneakers.

Merchant Services 270

Merchant Services Payment Services Social Media Retail 270

Retail TouchPoints

APRIL 8, 2022

Google is not a retailer or a marketplace, and it doesn’t want to be — the company is very clear about that. Some of the latest include a price optimization tool for online sellers, AR try-on for beauty products and advanced data insights for merchants. This isn’t altruism on Google’s part though.

Merchant Services 277

Merchant Services Shipping Costs Small Business Retail eCommerce 277

Groove

DECEMBER 18, 2023

However, many basic eCommerce search engines offered by shopping cart platforms fall short of consumer expectations. There may be region-specific words or spellings that aren’t programmed into the engine or into your product data. Go into your Google Analytics dashboard, Behavior, and Search terms. So, how do you fix this?

eCommerce 221

eCommerce Shopping Carts Management Blog 221

Retail TouchPoints

JUNE 13, 2023

In our post-pandemic world, online shopping behavior is rapidly changing — and modern ecommerce businesses need to adapt to keep up. Third-Party Payment Options Third-party payment options like PayPal and Google Pay have been around for a while (and continue to be popular options for online shoppers).

eCommerce 315

eCommerce Payment Services Conversion Optimization Payments 315

Retail TouchPoints

SEPTEMBER 28, 2020

Fortunately, not long into the crisis, search behemoth Google paid attention to these companies’ needs, announcing in April that merchants would be able to list products on its Google Shopping platform for free. Your business should certainly be looking to harness Google Shopping to its advantage.

Merchant Services 209

Merchant Services Shipping Costs Accessories Outdoor 209

Retail TouchPoints

DECEMBER 16, 2022

As discount shopping app Wish continues its comeback effort , parent company ContextLogic outlined its plans for 2023 at a summit for its merchants — including a major overhaul of the platform’s shipment pricing structure in order to bring down shipping costs for customers. The brand also opened a pop-up shop from Dec.

Shipping Costs 305

Shipping Costs Shipping Fashion Fulfillment 305

Retail TouchPoints

JUNE 21, 2021

Google has officially opened its first brick-and-mortar retail store in New York’s Chelsea neighborhood, where the company has an urban campus that is home to many of its 11,000+ Google NYC employees. Customers also will be able to shop online at GoogleStore.com and pick up their orders in-store. “As

Workshop 306

Workshop Demo Technology Games 306

Groove

JULY 19, 2021

Google Ads is one of the most popular PPC advertising networks advertisers use to bid on keywords for clicks to their website and the opportunity to advertise sponsored content on search engines. The Google Ads Keyword Planner tool is a useful resource for building strong keyword lists that will make the greatest impact on your campaign.

SEO 370

SEO PPC Information Download 370

Retail TouchPoints

JANUARY 20, 2023

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. Currently, Amazon dominates the space with almost 78% of retail media ad revenue in 2021, trailed by Walmart at a significantly lower rate of 5.4%. digital advertising channel after paid search and paid social campaigns.

Retail 275

Retail Sporting Goods eCommerce Platforms Supplies 275

Retail TouchPoints

DECEMBER 20, 2021

Consumer habits changed drastically last year as people went online to shop. According to McKinsey , 75% of consumers tried a new shopping behavior due to economic pressure, store closings and changing priorities, and the data we are seeing internally shows 50% of shoppers now intend to shop both in-store and online.

Consumer 357

Consumer Retail Travel Omnichannel 357

Retail TouchPoints

MARCH 31, 2023

by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. From March 30 (3/30) to April 5, 2023, shoppers will have access to deals on thousands of products and free shipping on all orders over $10.

Shipping Costs 333

Shipping Costs Consumer Supplies Shipping 333

Kissmetrics

MAY 7, 2021

Everyone wants to log in to Google Search Console to find their website is error-free and running perfectly. Good SEO is about consistently taking care of the small details, and that’s exactly what Google Search Console errors allow you to do. This is rarely the case, unfortunately. ” What Are Schema Validation Errors?

SEO 286

SEO WooCommerce Information Events 286

Groove

NOVEMBER 24, 2020

In this blog, we're sharing 5 features of BigCommerce Enterprise that help both B2B and D2C eCommerce stores create a seamless shopping experience and drive more revenue. Create exceptional shopping experiences and improve your website performance on every level by investing in a platform like this one. Customization & design.

BigCommerce 368

BigCommerce Payments Payment Services B2B 368

Retail TouchPoints

OCTOBER 13, 2023

Video-First Commerce: Shopping on Video Short videos are not just for amusement; they’re driving commerce. Businesses are integrating commerce technology into these videos, making it easy for viewers to buy products they see. TikTok Shop’s debut on Sept. The average American adult’s attention span is a staggering 8.25

Marketing 292

Marketing Technology Games Information 292

Groove

DECEMBER 12, 2019

Although A/B and multivariate tests were once reserved for technical experts, Google's introduction of Google Optimize made testing widely accessible. This free tool integrates directly with Google Analytics and lets you conduct simple tests without coding. The standard CTA button might say something like “Shop Now.”

eCommerce 370

eCommerce Definition eCommerce Marketing Recommendation 370

Groove

JUNE 13, 2022

Our goal was to find solutions to increase revenue with a modest Google ads paid media budget. Before increasing their paid media budget, Strobels Supply generated a conversion rate of 1.02% with an average CPC o f $0.29. After these changes, Strobels' Google Ads Optimization Score jumped from 80% to 85%. Strobels Supply Inc.

Supplies 195

Supplies PPC Improvements Information 195

Groove

AUGUST 11, 2020

When it comes to eCommerce, a paid search strategy is a great way to reach customers who are actively searching for products like yours. Use Google shopping, search and display ads. Though long-tail keywords generate much less traffic, they usually have a higher conversion rate due to their specificity. Demographics.

Customer 368

Customer PPC Shopping Carts Recommendation 368

Groove

DECEMBER 12, 2019

Although A/B and multivariate tests were once reserved for technical experts, Google's introduction of Google Optimize made testing widely accessible. This free tool integrates directly with Google Analytics and lets you conduct simple tests without coding. The standard CTA button might say something like “Shop Now.”

eCommerce 352

eCommerce Definition eCommerce Marketing Recommendation 352

Kissmetrics

SEPTEMBER 2, 2020

Google may lead the search engine ranks, but they’re not the only player in the game. Compared to Google’s 72.94%, that may not seem like much — but with upwards of a third of US desktop searches coming from Bing (and Bing-backed AOL and Yahoo), it’s pretty huge. More than 70% of Bing users are over the age of 35.

eCommerce 311

eCommerce Merchant Services Shopify Events 311

Retail TouchPoints

JUNE 12, 2020

In the world of e-Commerce, Amazon is continually seen as the industry leader, but recently Google has been flexing its retail muscles by opening its shopping platform to advertisers. It’s no surprise that we’ll continue to see e-Commerce brands appearing on Google Shopping as an additional channel.

eCommerce 250

eCommerce Operations Consumer Channel 250

Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

Social Media 298

Social Media Multi-channel Consumer Comparison Shopping 298

Store Growers

JANUARY 20, 2023

Last Updated on January 20, 2023 Google wants its users to have the best possible experience after they click on an ad. So to help online retailers do better, Google created the Shopping Experience Scorecard. What is Google’s Shopping Experience Scorecard? Why is Google’s Shopping Experience Scorecard Important?

Shipping Costs 91

Shipping Costs Merchant Services Shipping Customer Experience 91

Retail TouchPoints

NOVEMBER 15, 2021

Fresh off its rebrand , Meta has introduced a series of new tools to make shopping and buying easier on its flagship platforms Facebook and Instagram. billion people using Facebook Groups every month, today we’re introducing new ways to shop in Groups and get inspiration from friends and creators you trust on Facebook.”.

Recommendation 287

Recommendation Events Blog Information 287

Store Growers

MAY 29, 2023

Last Updated on May 29, 2023 Ever heard of Google currency conversion? In 2016, Google launched a brand-new currency conversion feature that’s been a complete game-changer for merchants worldwide. What Is Google Currency Conversion and How Does it Work? If not, you’ve come to the right place!

Merchant Services 91

Merchant Services Shipping Costs Payments Shipping 91

Kissmetrics

FEBRUARY 1, 2022

Conversion rates are the lifeblood of any online marketing campaign. Whether you are an experienced digital marketer or new to the field, understanding, tracking, and increasing conversion rates all play a big role in the success of your website. But what’s the average conversion rate across the board? Conversion rates!

Improvements 245

Improvements Live Chat SEO eCommerce 245

Kissmetrics

JANUARY 4, 2022

Google is constantly updating its algorithm to ensure users get the best search results. Following this approach, Google has introduced yet another update—this time focused on product reviews. Following this approach, Google has introduced yet another update—this time focused on product reviews.

eCommerce 216

eCommerce Information Improvements Other 216