Retail TouchPoints

JANUARY 26, 2024

Target is introducing more than 1,000 new wellness-related products starting at just $1.99 in a bid to “support guests on their wellness journey without stretching their budgets.” New products range from apparel and accessories to dietary supplements, vitamins and wellness-focused tech.

Food and Beverages 228

Food and Beverages Beauty and Health Accessories Apparel 228

Retail TouchPoints

DECEMBER 14, 2023

Yet what most retailers don’t realize is how significant the opportunity is in the post-purchase experience, and consumers and retail leaders have quite a different view of this part of the shopping journey. Personalize communications with relevant messages. Use real-time prioritization.

Customer Experience 254

Customer Experience Shopping Carts Presentation Social Media 254

Retail TouchPoints

NOVEMBER 30, 2023

That is why PepsiCo has had to grow beyond the deep roots of these brands — and even the strong recognition of their names, logos and products — and use data intelligently to inspire marketing and product innovation. Chad Matthews: Shoppers are on the go more than ever.

Food and Beverages 281

Food and Beverages Games Consumer Customer Retention 281

Retail TouchPoints

JANUARY 29, 2024

Many of these retailers have added several technologies to their arsenal to boost the in-store shopping experience for the customer and to better understand the customer journey to and through their stores. Active shoppers. Shoppers themselves also are becoming increasingly aware of, and concerned with, cyberattacks and data breaches.

Retail 304

Retail Toys Fashion Technology 304

Retail TouchPoints

JANUARY 25, 2024

But that’s changing, as evidenced by the appearance of Hardy’s colleague Linda Lomelino, Senior Director of Product Management for WDV, on stage at the NRF Big Show earlier this month. That’s where the initial idea of the Walmart Luminate [product suite] came to bear. What are people buying? That tells us the “what.”

Merchant Services 311

Merchant Services Supplies Consumer Customer 311

Retail TouchPoints

DECEMBER 21, 2023

It’s no secret that retailers and brands have become obsessed with driving conversion in their quest to recover the more than half of shoppers who abandon checkout before completing their purchase. It seems like a good idea in theory — if shoppers are left alone with nothing to do but pay, that’s what they’ll do.

Payments 261

Payments Retail Shipping Costs Social Media 261

Retail TouchPoints

SEPTEMBER 22, 2022

Searchspring , a search, product merchandising and personalization platform, has added Searchspring Personalized Email Recommendations to its Personalization Suite. The solution was launched through an integration with Klaviyo, a unified customer platform.

Recommendation 306

Recommendation Retail Customer Marketing 306

UpSellIt

APRIL 22, 2024

Spotlight on Upsellit’s “Best Use of Data & Insights” Win Upsellit earned Best Use of Data & Insights for our collaboration with a decade-long client, specifically highlighting campaigns from the past year where we leveraged data to enhance the customer journey.

Comparison Shopping 144

Comparison Shopping Technology Conversion Optimization Recommendation 144

Retail TouchPoints

SEPTEMBER 21, 2023

Underlying these experiences is the invisible hand of artificial intelligence, steering our post-purchase journey. While AI presents vast possibilities to enrich this journey, it also ushers in significant challenges that could negatively impact customer retention and a brand’s bottom line.

eCommerce 264

eCommerce Customer Loyalty eCommerce Platforms Shipping Costs 264

Retail TouchPoints

MARCH 22, 2024

Adding these tags enables individual cart identification and tracking by connecting each cart to a specific shopper, which means you will always know exactly where every single one is without having to search all over town. What’s more, when shoppers have carts, they can fill them rather than limiting their purchases to what they can carry.

Shopping Carts 253

Shopping Carts Customer Experience Customer Loyalty Technology 253

Retail TouchPoints

NOVEMBER 7, 2023

To make product customization easier and more contextual for online shoppers, Herman Miller and Design Within Reach (DWR) have both launched 3D product visualization on their U.S. retail websites. ” . ”

Games 243

Games Download Customer Experience Customer 243

Retail TouchPoints

NOVEMBER 15, 2023

So how can retail leaders create a more resilient online shopping journey this holiday season — one that keeps customers engaged, reduces cart abandonment rates and creates greater brand loyalty so shoppers keep returning? He joined Splunk through the acquisition of SignalFx in 2019, where he was the Chief Product Officer.

eCommerce 317

eCommerce Improvements Operations Consumer 317

Retail TouchPoints

FEBRUARY 14, 2023

UK-based digital retailer Very has partnered with AI-powered product search and discovery platform Constructor to transform its product discovery experience across online and mobile channels. Very offers products across fashion, tech, homeware, toys, sports equipment and other categories from more than 2,000 brands.

Toys 214

Toys Fashion Customer Experience Channel 214

Salsify

JANUARY 30, 2024

The “2024 Consumer Research” report from Salsify revealed that 49% of online shoppers start their journey via a search engine. Once shoppers click search, they’re inundated with hundreds if not thousands of potential products — like a kid in a candy shop, to put it lightly.

Consumer 158

Consumer 158

Retail TouchPoints

APRIL 5, 2024

Additionally, while most retail shoppers might spend minutes to hours shopping, iGamers can be much more engaged, with that engagement continuing to grow. consumers shop online, according to 2022 statistics ; 79% of shoppers shop at least once per month, with 22% doing so once a week, 27% once every two weeks and 29% once per month.

Retail 306

Retail Games Leisure Multi-channel 306

Retail TouchPoints

MARCH 7, 2024

More than half of consumers say they’ll become repeat shoppers after a personalized shopping experience. Tools that utilize image recognition can identify attributes from a photo and suggest relevant products based on visual similarity. Conversational search tools unlock more effective discovery using real-time consumer input.

Recommendation 279

Recommendation Fashion Consumer Accessories 279

Retail TouchPoints

JULY 10, 2023

For example, a retailer looking to use the technology for generating descriptions in ecommerce product catalogs would train the model on relevant product information and metatags specific to its brand and items they sell. It leverages hyper-localized search combined with millions of product attributes to recommend products.

Merchant Services 277

Merchant Services Shipping Costs Retail Social Media 277

UpSellIt

APRIL 15, 2024

However, initiating the journey is just the beginning. Brands must skillfully navigate and guide shoppers through the conversion funnel. When shoppers drop off at a stage, it signals the need for a tailored strategy to address their needs, prevent abandonment, and guide them to checkout.

Shipping Costs 78

Shipping Costs Conversion Optimization eCommerce Payment Services 78

Groove

JANUARY 19, 2022

As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. What Is The eCommerce Customer Journey? Mapping the eCommerce Customer Journey. Are you unfamiliar with this term?

eCommerce 370

eCommerce Merchant Services Customer Payment Services 370

Retail TouchPoints

OCTOBER 19, 2023

Amazon is already the place where many consumers start their shopping journeys, and now the company wants to make shopping on its platform “more social and collaborative” with a growing slate of new experiential features. Image courtesy Amazon Here’s how it works: Shoppers select a product they’d like feedback on and click the “share” button.

Social Media 262

Social Media Electronics Apparel Recommendation 262

Retail TouchPoints

JANUARY 9, 2024

This means that CPG advertisers that work with Instacart can now activate Google Shopping ads powered by Instacart’s first-party data and closed-loop insights to reach consumers searching for products on Google. billion products across over 1,400 retail banners.

Shopping Carts 263

Shopping Carts Consumer Retail Marketing 263

Retail TouchPoints

FEBRUARY 8, 2024

The Changing Face of the Dollar Store Shopper Macroeconomic dynamics have fundamentally changed the “profile” of the dollar store shopper. Discount shoppers often enjoy the process of hunting for bargains and take pride in finding the best deals,” said Naik in an interview with Retail TouchPoints. For example, Dollar Tree’s $1.25

Mobile 292

Mobile Consumer Fulfillment Retail 292

Retail TouchPoints

APRIL 26, 2023

Home and living ecommerce company Home24 is improving product search on its website and mobile app through a partnership with Constructor that will enable more feature-rich, intuitive and personalized experiences for shoppers. These have helped reduce the time Home24’s ecommerce spends manually implementing redirects to category pages.

Multi-channel 230

Multi-channel Accessories Channel Mobile 230

Retail TouchPoints

OCTOBER 18, 2022

How are they reacting to and interacting with products? This is where full-journey people tracking technology comes into play. But all of this can be accomplished discreetly and to everyone’s benefit without any identification of shoppers, any biometrics and without storing any image data of either staff or customers.

Customer Experience 298

Customer Experience Customer Apparel Technology 298

Retail TouchPoints

AUGUST 30, 2022

Unless a shopper knows exactly what they’re looking to buy, consumers in this space often fall victim to ‘overchoice,’ a term coined by Alvin Toffler in his 1970 book Future Shock. In a bid to improve product discovery across shoppers’ digital commerce journeys, retailers have been investing heavily in personalization.

Consumer Electronics 293

Consumer Electronics Electronics eCommerce Consumer 293

Retail TouchPoints

JANUARY 13, 2023

When it comes to augmenting the top line, brands should prioritize optimized product discovery and aim to hyperpersonalize the customer journey and transform pre-loved pieces. Introduce buyers to the right product at the right time. In periods of soaring inflation, consumers look to buy products they truly need.

Shipping Costs 278

Shipping Costs Retail Recommendation Consumer 278

Retail TouchPoints

DECEMBER 19, 2023

Beauty retailer Beautyque NYC — which debuted in 2020 as the first 3D virtual beauty store — is testing out a new technological innovation in the beauty space: a virtual reality app that will allow users to immerse themselves in a virtual beauty store where they can interact with and shop for products. ”

Technology 274

Technology Recommendation Retail Other 274

Retail TouchPoints

DECEMBER 13, 2023

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A study from marketing research company Alter Agents revealed that 77% of surveyed millennial and Gen Z shoppers shop on social platforms.

Retail 312

Retail Customer Loyalty Social Media POS 312

Retail TouchPoints

OCTOBER 6, 2023

Sainsbury’s Live reaches millions of shoppers every week through a network of more than 320 full-motion digital screens placed at store entrances. By working together with Clear Channel, we can provide an in-store experience that will inspire shoppers.”

Retail 262

Retail Channel Events Management 262

Retail TouchPoints

APRIL 7, 2022

” All online shoppers have experienced it firsthand. You’re enticed by a vivid influencer image or a gorgeous banner promising “Our Top Looks for Spring,” only to be dropped onto a stark and uninspiring product page or a giant grid of 1,632 products. Shoppers hate it, and it can erode trust in a brand.

Fashion 263

Fashion Multi-channel Magazine Merchant Services 263

Retail TouchPoints

JANUARY 1, 2024

If thieves can’t access items without the help of an associate, they won’t be able to execute shelf sweeps or take a product and run. At the top of that list is the effect locks and cases can have on well-intentioned shoppers when not deployed as part of a holistic, data-led loss prevention strategy.

Point of Sale 254

Point of Sale Reference Retail Operations 254

Optimizely

JUNE 18, 2020

However, brands that are effectively harnessing all of their data to personalize the buyer’s journey are coming out on top. So, how exactly are brands utilizing data to personalize the buyer’s journey and stand out from the pack? Shoppers are more likely to convert, and with a higher AOV, when presented with personalized campaigns.

Beauty and Health 273

Beauty and Health Multi-channel Recommendation Customer Data 273

Retail TouchPoints

NOVEMBER 2, 2022

To serve those holiday bargain hunters, Google has made several upgrades to its search experience designed to make it easier for shoppers to find deals and compare prices right on Google.com. New search features include promotion badges to help shoppers easily identify products that are on sale.

Comparison Shopping 270

Comparison Shopping Improvements Consumer Other 270

Optimizely

JUNE 16, 2020

Customers are constantly signaling their intent to buy your products and some of these signals are more obvious that others. Start by Analyzing the entire customer journey. How well do you understand each major stage (and each substage) of your customers’ journeys? Time Spent and Engagement on a Product Page.

Social Media 273

Social Media Customer Data Recommendation Definition 273

Retail TouchPoints

APRIL 18, 2024

It’s already happening, as AI-powered marketing systems digest vast amounts of data on each individual shopper, develop a unique strategy to grow value and engagement, and generate true 1:1 promotions and pricing to achieve each strategy — all in an automated process that takes minutes for millions of shoppers at scale.

Technology 271

Technology Retail White Paper Fulfillment 271

Retail TouchPoints

MARCH 31, 2022

Today’s shoppers are operating in a completely unrestrained informational environment, full of seemingly endless places to get input during the purchase journey. We call this Shopper Promiscuity, with a propensity toward curiosity, experimentation, and risk-taking. Information-Gathering Varies Widely by Category.

Marketing 277

Marketing Online Retail Information Consumer 277

Retail TouchPoints

DECEMBER 18, 2023

Once upon a time, finding the perfect product online was like wandering the aisles of a library without a card catalog. It has fundamentally altered the way we explore, discover and embrace products in the ever-shifting landscape of online shopping. Here are some key insights that can be applied to any industry building with AI.

Recommendation 261

Recommendation eCommerce Jewelry Document 261