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The Evolution of Ecommerce for Considered Purchases

Retail TouchPoints

These “considered purchases” require highly personal consultations, where customers are looking for advice and guidance before committing to a purchase. Examples include jewelry, cosmetics, apparel, luxury items, automobiles and furniture. Examples include jewelry, cosmetics, apparel, luxury items, automobiles and furniture.

eCommerce 297
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Swipesum Review: Everything You Need to Know

Ecommerce Platforms

This is where an independent consultant like Swipesum comes into its own to provide a whole new sense of clarity and ease. In this Swipesum review, we will look at what their consultation service entails and whether they might be the right choice for your business. is imperative to so many eCommerce brands. Who's Swipesum?

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Digital Strategy Consulting

Kissmetrics

And what better way to develop this other than enlisting the help of an expert digital strategy consultant who can do a broad set of activities, each of which is directed towards helping you meet your goals. 5 Ways a Digital Strategy Consultant Can Help Grow Your Business. Sadly, this isn’t the case anymore. Let’s begin!

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From Barcodes to Bytes: Retailers Prepare for Next-Generation UPC

Retail TouchPoints

Groundbreaking at the time, but now sorely outdated, UPCs are finally getting a facelift and moving into the 21st century thanks to the GS1 Sunrise 2027 initiative. QR codes, which were first put in magazines and catalogs back in the 2010s and were invented 30 years ago, did not catch fire with customers. The first company to use 2D barcodes in U.S.

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3 BigCommerce Websites That Capture Attention

Groove

The most important information is placed above the fold, like the “Request a Consultation” and “Shop Now” buttons. The most important information is placed above the fold, like the “Request a Consultation” and “Shop Now” buttons. This is a perfect example of what an uncluttered, clean-cut website design looks like.

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Consumers Take Control via Conversational Marketing: Why Personalization is Key

Retail TouchPoints

Consumers are clear about how they want to connect with brands: they want access 24/7 and to be able to explore on their own terms — Facebook & Boston Consulting recently reported that two-thirds of global consumers attempted to message a brand about their goods or services during the 2020 holiday season. What does this look like?

Consumer 316
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Execs from Aerie, Coach, Forever 21 to Demystify Gen Z at NYC Event

Retail TouchPoints

Executives can request an invitation here. . Ziad Ahmed, Gen Z CEO, JUV Consulting Amanda Baldwin, CEO, Supergoop! The Retail Influencer Network , an exclusive group of senior business leaders and influential investors and analysts founded by Berns Communications Group, will gather in New York City Sept. Confirmed speakers include: .

Events 236